{"id":9094,"date":"2017-03-27T16:20:58","date_gmt":"2017-03-27T03:20:58","guid":{"rendered":"https:\/\/pureseo.wpengine.com\/?p=9094"},"modified":"2020-01-10T15:02:17","modified_gmt":"2020-01-10T02:02:17","slug":"conquer-calls-to-action-easy-strategies","status":"publish","type":"post","link":"https:\/\/pureseo.com\/ph\/blog\/conquer-calls-to-action-easy-strategies","title":{"rendered":"Conquer Calls-to-Action with these Easy Strategies"},"content":{"rendered":"\n<p>A Call-to-Action (or CTA) is a method of encouraging your website visitors to undertake a specific action. There are a variety of ways to use Calls-to-Action, but some methods have proven to be more effective than others. Use the strategies below to achieve maximum CTA success.<\/p>\n\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\">Make Your Text Full of Action<\/h2>\n\n\n\n<p>Mundane words like \u2018Submit\u2019, \u2018Enter\u2019, and \u2018Start\u2019 should be replaced with action packed words like \u2018Reserve\u2019, \u2018Get\u2019 and \u2018Save\u2019. The action-oriented text prompts users to immediately take action. <\/p>\n\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\">Use Colours To Create Contrast<\/h2>\n\n\n\n<p>Use colours that make your CTA buttons strikingly contrast with the background. So, green buttons would not work well with green backgrounds, but are generally known to be excellent performers against white or blue backgrounds.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" data-src=\"https:\/\/www.pureseo.co.nz\/wp-content\/uploads\/2017\/03\/lilpic-min.png\" alt=\"website cta example\" class=\"wp-image-9101 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure><\/div>\n\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Create A Sense of Urgency<\/strong> <\/h2>\n\n\n\n<p>Statements like \u201cOffer Ends Tonight\u201d, \u201cOnly 6 Offers Left to Claim\u201d and \u201cRegister Now\u201d can lead to an exceptional increase in click-through rates. Our own CTA below is simple yet effective in generating leads.<\/p>\n\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\">Place Your Call-To-Action Buttons Effectively <\/h2>\n\n\n\n<p>The human brain tends to read text from the top down and from left to right, and this particularly applies to text written in English. Placing CTA buttons towards the right or bottom of the page is often known to outperform other placements.<\/p>\n\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\">Experiment (Using A\/B Testing) <\/h2>\n\n\n\n<p>Use A\/B testing to see how the button placement, colour, position and text perform relative to the other options. CTA buttons work best when placed in a position that maximizes user experience and satisfaction.<\/p>\n\n\n\n<p>In summary, simple CTA strategies such as using succinct text with action-oriented words can create a sense of urgency and trigger potential customers to take action immediately. The CTA button usually works well with colours like green and orange, but the entire point is to use colours that \u2018stand-out\u2019 against your particular website\u2019s background. It is recommended to place your CTA buttons towards the right or the bottom of your landing page, since experiments demonstrate that these specific positions lead to outperforming CTA buttons.<\/p>\n\n\n\n<p>However, you should always test out different CTA versions and placements to find the solution that works best \u2013 every website is different!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Call-to-Action (or CTA) is a method of encouraging your website visitors to undertake a specific action. There are a&#8230;<\/p>\n","protected":false},"author":3,"featured_media":19238,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[2,611],"tags":[],"ai":[],"class_list":["post-9094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-lead-generation-blog","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Conquer Calls-to-Action with these Easy Strategies - Pure SEO<\/title>\n<meta name=\"description\" content=\"Creating an effective call-to-action (CTA) will drive visitors to perform a specific action on a site. 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