As marketers we want to create offers our readers can’t get enough of. While social proof such as testimonials can do the trick, inducing a sense of belonging can be a game changer.
Human love being a part of a community and we always want to be a part of something bigger. Thus, we like copying each other. From a marketing perspective, this means that by highlighting the fact that several other people have previously participated in an offer, more people will be willing to give it a try.
So now check out our top 3 ways of creating offers that convert.
Creating a sense of urgency through scarcity
We all know the law of demand and supply governs prices of almost everything in our economy. Remember the time when avocado prices went shooting up (and your temptation to eat avocados doubled)? Well that was planned! The shortage was artificially created to increase the demand and eventually the prices too.
The same concept can be applied to creating offers no one can refuse. By creating offers that are limited in time and quantity, a sense of urgency is generated which incites people to grab the offer while they can.
Instead of only reducing the time taken by potential customers to buy, this tactic can completely remove that consideration stage as people jump to grab the offer. If it’s an online business we’re talking about, the scarcity strategy with a discount can be a MAJOR bonus!
Use a catchy title
I can’t emphasize enough the need to have a catchy title! After all, a title is the first thing we notice in a piece of content. No matter how good the content is, if the title does not convey the value the content can add, chances are no one will read it.
It’s a lot like preparing your CV and never sending it out to prospective employers. You have all the right skills but they don’t know you exist. So get a catchy and brief introduction to get the attention of your readers and put it out there!
Switch from Active to Reactive
Your content may be exceptional, but the more relevant it is to current affairs, the more likely it is that your readers will be engaged. No, we’re not saying use examples completely off the beat.
However, if you can think of innovative ways of connecting the latest ‘hot topics’ to your content it can spread like fire! Forbes reported how several small businesses drove insane amount of sales during the Pokemon GO social media storm by discussing everything related to Pokemon GO, such as advertising the Pokemons near them.
Now your job is to find the Pokemon GO (not literally!) which will drive your content to success. Instead of simply being active with creating content, become responsive to the current happenings. The success of your content is proportional to how relevant your content may turn out to be.
Ankits Top Tip Tuesday explains this ‘content with context’ theme further here.