{"id":10842,"date":"2017-06-26T15:39:29","date_gmt":"2017-06-26T02:39:29","guid":{"rendered":"https:\/\/pureseo.wpengine.com\/?p=10842"},"modified":"2020-01-10T13:53:05","modified_gmt":"2020-01-10T00:53:05","slug":"tools-measure-landing-page-optimisation","status":"publish","type":"post","link":"https:\/\/pureseo.com\/sg\/blog\/seo\/on-page-optimisation\/tools-measure-landing-page-optimisation","title":{"rendered":"Tools to Measure Landing Page Optimisation"},"content":{"rendered":"\n<p>So you\u2019ve created a landing page that\u2019s beautifully designed and researched thoroughly. Time to sit back and watch the traffic roll in right?<\/p>\n\n\n\n<p><strong>Wrong.<\/strong><\/p>\n\n\n\n<p>This is just the beginning! Now that your page is live and receiving traffic, you need to ensure you\u2019re <a href=\"\/?p=10722\">capturing leads<\/a>. You may get 5,000 visits to your website, but if no one is converting then you need to optimise your landing page.<\/p>\n\n\n\n<p>There are so many optimisation tools out there and it\u2019s hard to know which one is right for you. So we\u2019ve compiled a list of tools that will help you pinpoint exactly where your visitors are falling off the conversion path and how to keep them engaged. Stop guessing and start knowing.<\/p>\n\n\n\n<br>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Here are our top landing page optimisation tools:<\/strong><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><a href=\"https:\/\/www.crazyegg.com\/\" target=\"_blank\" rel=\"nofollow noreferrer noopener\" aria-label=\" (opens in a new tab)\">Crazy Egg<\/a><\/strong><\/h3>\n\n\n\n<p>Crazy Egg is an amazing tool that provides heat maps of the customer\u2019s behaviour on your site. It shows what parts of your website people are clicking on and where they aren\u2019t. It also shows where people are coming from and tracks mouse movements. All of these interactions (or lack thereof) with your website present opportunities for A\/B testing to improve overall site engagement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><a href=\"https:\/\/leadformly.com\/\" target=\"_blank\" rel=\"nofollow noreferrer noopener\" aria-label=\" (opens in a new tab)\">Leadformly<\/a><\/strong><\/h3>\n\n\n\n<p>Leadformly is a software that has conversion optimised lead form templates that are designed for users. They work for well for B2Bs, small businesses and agencies. Templates include mobile form fields based on the average adult\u2019s finger size, and they integrate with over 600+ CRMs\/marketing tools. You can embed these forms onto your domain and edit the CSS or HTML to fit your website\u2019s look.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><a href=\"https:\/\/www.clicktale.com\/\" target=\"_blank\" rel=\"nofollow noreferrer noopener\" aria-label=\" (opens in a new tab)\">Clicktale<\/a><\/strong><\/h3>\n\n\n\n<p>Clicktale is similar to Crazy Egg in that it allows you to view individual visitor sessions (mouse tracking, clicks and keystrokes) through visual heatmaps, behavioural reports and videos. It also reports on conversion analytics and traditional web stats.&nbsp; It shows you where you can improve parts of your site for better conversion rates. What makes it unique is the web form analytics that gives you actionable recommendations that can increase conversions. This makes the tool perfect for A\/B testing your landing pages.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><a href=\"https:\/\/vwo.com\/\" target=\"_blank\" rel=\"nofollow noreferrer noopener\" aria-label=\" (opens in a new tab)\">VWO<\/a><\/strong><\/h3>\n\n\n\n<p>VWO is an A\/B Testing and Conversion Rate Optimisation software. This platform lets you easily change things like images, buttons and copy, then test them against each other. You can test hundreds of changes at once with multivariate testing and try out split URL testing. If that\u2019s not enough, you can build entire campaigns with the click of a button, no coding required. You also get heat maps and click analytics as with Clicktale. It\u2019s ready to be set up in one day and personalised for every unique web visitor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><a href=\"https:\/\/tools.pingdom.com\/\" target=\"_blank\" rel=\"nofollow noreferrer noopener\" aria-label=\" (opens in a new tab)\">Pingdom<\/a><\/strong><\/h3>\n\n\n\n<p>This is a quick and easy tool to use when you begin your landing page campaigns. Test your pages again when you perform A\/B or Multivariate tests too. Pingdom analyses the page speed load time and finds bottlenecks\/issues. The performance insights provide you with suggestions to improve the page speed such as minimising redirects, leveraging browser caching and reducing 404 errors. Remember, the average human\u2019s attention span is eight seconds.<\/p>\n\n\n\n<br>\n\n\n\n<p>Now that you have a list of tools to check out, find the one that\u2019s best for your needs and get testing. Optimising landing pages is vital. If you don\u2019t check what\u2019s going on behind the scenes, you may miss out on leads. It pays to be proactive and strive to create the best user experience on your landing pages. You can also learn about <a href=\"\/?p=10779\">landing page mistakes<\/a> here. Now go out and create some amazing landing pages!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>So you\u2019ve created a landing page that\u2019s beautifully designed and researched thoroughly. Time to sit back and watch the traffic&#8230;<\/p>\n","protected":false},"author":5,"featured_media":17154,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[2,593,3],"tags":[],"ai":[],"class_list":["post-10842","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-on-page-optimisation","category-seo","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.1 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Tools to Measure Landing Page Optimisation - Pure SEO<\/title>\n<meta name=\"description\" content=\"Now you have researched and designed landing pages for your website you need to optimise them. Discover the best tools for landing page optimisation here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tools to Measure Landing Page Optimisation\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pureseo.com\/sg\/blog\/seo\/on-page-optimisation\/tools-measure-landing-page-optimisation\" \/>\n<meta property=\"og:site_name\" content=\"Pure SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pureseo\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-26T02:39:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-01-10T00:53:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pureseo.com\/wp-content\/uploads\/2017\/06\/Landing-Page-Optimisation.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rachel Matela\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Pure_SEO\" \/>\n<meta name=\"twitter:site\" content=\"@Pure_SEO\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rachel Matela\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/sg\\\/blog\\\/seo\\\/on-page-optimisation\\\/tools-measure-landing-page-optimisation#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/sg\\\/blog\\\/seo\\\/on-page-optimisation\\\/tools-measure-landing-page-optimisation\"},\"author\":{\"name\":\"Rachel Matela\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/sg#\\\/schema\\\/person\\\/40ffd5802dfe4fa794ef23f927955d4f\"},\"headline\":\"Tools to Measure Landing Page Optimisation\",\"datePublished\":\"2017-06-26T02:39:29+00:00\",\"dateModified\":\"2020-01-10T00:53:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/sg\\\/blog\\\/seo\\\/on-page-optimisation\\\/tools-measure-landing-page-optimisation\"},\"wordCount\":608,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/sg#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/sg\\\/blog\\\/seo\\\/on-page-optimisation\\\/tools-measure-landing-page-optimisation#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pureseo.com\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/Landing-Page-Optimisation.jpg\",\"articleSection\":[\"Blog\",\"On-page Optimisation\",\"SEO\"],\"inLanguage\":\"en-SG\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/pureseo.com\\\/sg\\\/blog\\\/seo\\\/on-page-optimisation\\\/tools-measure-landing-page-optimisation#respond\"]}],\"copyrightYear\":\"2017\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/sg\\\/blog\\\/seo\\\/on-page-optimisation\\\/tools-measure-landing-page-optimisation\",\"url\":\"https:\\\/\\\/pureseo.com\\\/sg\\\/blog\\\/seo\\\/on-page-optimisation\\\/tools-measure-landing-page-optimisation\",\"name\":\"Tools to Measure Landing Page Optimisation - Pure SEO\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/sg#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/sg\\\/blog\\\/seo\\\/on-page-optimisation\\\/tools-measure-landing-page-optimisation#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/sg\\\/blog\\\/seo\\\/on-page-optimisation\\\/tools-measure-landing-page-optimisation#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pureseo.com\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/Landing-Page-Optimisation.jpg\",\"datePublished\":\"2017-06-26T02:39:29+00:00\",\"dateModified\":\"2020-01-10T00:53:05+00:00\",\"description\":\"Now you have researched and designed landing pages for your website you need to optimise them. 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