We all know that the online world and digital growth is huge, but in an age where it\u2019s never been easier to reach your audience and never been harder to get heard, businesses must leverage the best practice to stand out from the white noise.<\/p>\n\n\n\n
A digital presence is no longer enough, and as businesses fight for a voice in a crowded market, they must know how, when and where to reach their audience through data backed decision making and targeted messaging.<\/p>\n\n\n\n
We caught up with our friends over at BB<\/a>T Digital <\/a>to get the lay of the land as they see it. Founder and Managing Director, Mike Taylor, fills us in\u2026<\/p>\n\n\n\n \u201cThe biggest change that digital has brought on is the ability to heavily target. A brand can have multiple messages to very segmented audiences,\u201d Mike explains. \u201cYou can time messages as well as base them on behaviours or time of the day\/week\/month, which is hugely valuable.\u201d<\/p>\n\n\n\n He also reminds us that all channels are not equal, so it\u2019s key to work out where your customers are and what mindset they are in (eg: searching or consuming). That way, you can effectively determine what message would attract them and what time and part of their online journey is best for you to present.<\/span>