{"id":11157,"date":"2017-08-16T15:31:05","date_gmt":"2017-08-16T02:31:05","guid":{"rendered":"https:\/\/pureseo.wpengine.com\/?p=11157"},"modified":"2019-12-24T10:58:39","modified_gmt":"2019-12-23T21:58:39","slug":"lead-generation-tips-for-small-business","status":"publish","type":"post","link":"https:\/\/pureseo.com\/sg\/blog\/lead-generation-tips-for-small-business","title":{"rendered":"Lead Generation Tips for Small Business"},"content":{"rendered":"\n<p>Generating leads is key to the success of every business. Business owners are always looking for ways to increase their customer base. Whether you set up a referral program or use online marketing strategies, there are many tactics that you can use to effectively generate leads for your small business.<\/p>\n\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\">Focus on Content Marketing<\/h2>\n\n\n\n<p><a href=\"\/?page_id=27007\">Content marketing<\/a> is great for generating leads for your small business. Examples of content marketing include infographics, videos, or eBooks. Blogging is also an excellent way of generating leads. Start off by creating two blog posts a month; you can write about your products\/services or you can blog about some of the most commonly discussed issues in your industry. Blogging helps with attracting people who are interested in your business activities.<\/p>\n\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\">Utilise Social Media Channels<\/h2>\n\n\n\n<p>If you haven&#8217;t already, set up social media accounts for your business. Depending on the nature of your business, you can set up business pages for Facebook, Twitter, LinkedIn, Instagram, Snapchat or Google+. You can post about the latest promotions, products, services and other company information. There are also advertising tools that allow you to pay to &#8220;boost&#8221; your social media posts. This will enable you to share content with more social media users.<\/p>\n\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\">Generate Leads with SEO<\/h2>\n\n\n\n<p>By optimising your website for search engines, you are putting your business in front of customers who are searching for your goods and services. An effective SEO strategy will help you target keywords that your potential customers are searching for. If you are a local business, make sure you take advantage of <a href=\"\/?page_id=26912\">local SEO<\/a> strategies to ensure that your business appears in front of people who are searching within your geographic area.<\/p>\n\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\">Invest in Paid Search Advertising<\/h2>\n\n\n\n<p>Paid search advertising is a highly effective tool that you can use to generate leads.\u00a0Identify keywords that you want to target and create effective landing pages that will convert people who click on your advertisements. You can learn more by reading our blog post about\u00a0<a href=\"\/?p=11012\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Optimising your landing page for more conversions<\/a>. Paid search advertising allows you to reach potential customers by targeting your ads based on characteristics such as location, age, or interests. We recommend using both paid search advertising and organic search strategies to get the best results.<\/p>\n\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\">Implement an Email Marketing Strategy<\/h2>\n\n\n\n<p>Email marketing is one of the most cost-effective and time-efficient forms of digital advertising. Utilise your existing customer database and send them a monthly newsletter of your promotions, blog posts and other company news. A newsletter takes seconds to send and you can track important metrics such as the open rate, top clicks, and number of shares. The goal is to create a compelling newsletter that makes readers want to take action. Find out about <a href=\"\/?p=10983\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">email marketing best practices for lead generation here.<\/a><\/p>\n\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\">Review your Business Website<\/h2>\n\n\n\n<p>Our final tip is to review your current website. Is your current website user-friendly, fast, mobile responsive and designed to convert users? Your website is a representation of your business. Your website needs to look good and provide users with the information they require. You also need to make it easy for people to take action. An action can be something as simple as sending you an enquiry or purchasing one of your products.<\/p>\n\n\n\n<p>Whether you use social media channels, <a href=\"\/?page_id=27196\">paid search advertising<\/a> or email marketing to drive traffic, at the end of the day, you are directing these people to your website. If you make it easy for people to perform an action, you are one step closer to converting your leads.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Generating leads is key to the success of every business. Business owners are always looking for ways to increase their&#8230;<\/p>\n","protected":false},"author":12,"featured_media":20337,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[2,611],"tags":[],"ai":[],"class_list":["post-11157","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-lead-generation-blog","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Lead Generation Tips for Small Business | Pure SEO<\/title>\n<meta name=\"description\" content=\"Generating leads is crucial to the success of every business. Here are our top lead generation tips you can implement for your small business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lead Generation Tips for Small Business\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pureseo.com\/sg\/blog\/lead-generation-tips-for-small-business\" \/>\n<meta property=\"og:site_name\" content=\"Pure SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pureseo\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-16T02:31:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-12-23T21:58:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pureseo.com\/wp-content\/uploads\/2017\/08\/lead-generation-tips-for-small-business.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1366\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Leslie Tan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Pure_SEO\" \/>\n<meta name=\"twitter:site\" content=\"@Pure_SEO\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Leslie Tan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/sg\\\/blog\\\/lead-generation-tips-for-small-business#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/sg\\\/blog\\\/lead-generation-tips-for-small-business\"},\"author\":{\"name\":\"Leslie Tan\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/sg#\\\/schema\\\/person\\\/739406a7de959e9824b0e6b973b4997c\"},\"headline\":\"Lead Generation Tips for Small Business\",\"datePublished\":\"2017-08-16T02:31:05+00:00\",\"dateModified\":\"2019-12-23T21:58:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/sg\\\/blog\\\/lead-generation-tips-for-small-business\"},\"wordCount\":598,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/sg#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/sg\\\/blog\\\/lead-generation-tips-for-small-business#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pureseo.com\\\/wp-content\\\/uploads\\\/2017\\\/08\\\/lead-generation-tips-for-small-business.jpg\",\"articleSection\":[\"Blog\",\"Lead Generation\"],\"inLanguage\":\"en-SG\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/pureseo.com\\\/sg\\\/blog\\\/lead-generation-tips-for-small-business#respond\"]}],\"copyrightYear\":\"2017\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/sg\\\/blog\\\/lead-generation-tips-for-small-business\",\"url\":\"https:\\\/\\\/pureseo.com\\\/sg\\\/blog\\\/lead-generation-tips-for-small-business\",\"name\":\"Lead Generation Tips for Small Business | Pure SEO\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/sg#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/sg\\\/blog\\\/lead-generation-tips-for-small-business#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/sg\\\/blog\\\/lead-generation-tips-for-small-business#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pureseo.com\\\/wp-content\\\/uploads\\\/2017\\\/08\\\/lead-generation-tips-for-small-business.jpg\",\"datePublished\":\"2017-08-16T02:31:05+00:00\",\"dateModified\":\"2019-12-23T21:58:39+00:00\",\"description\":\"Generating leads is crucial to the success of every business. 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