{"id":11625,"date":"2017-10-27T08:47:43","date_gmt":"2017-10-26T20:47:43","guid":{"rendered":"https:\/\/pureseo.wpengine.com\/?p=11625"},"modified":"2019-08-07T13:40:00","modified_gmt":"2019-08-07T01:40:00","slug":"this-week-in-search-its-not-all-fun-and-games-its-business-and-games","status":"publish","type":"post","link":"https:\/\/pureseo.com\/sg\/blog\/this-week-in-search-its-not-all-fun-and-games-its-business-and-games","title":{"rendered":"This Week in Search: It&#8217;s Not All Fun and Games &#8211; It&#8217;s Business and Games!"},"content":{"rendered":"\n<p>Pure SEO\u2019s This Week In Search series takes a look at the top SEO and SEM news stories from the week.<\/p>\n\n\n\n<p>This week Bing Ads created a new tab, Google helped businesses, consumers and families, and Facebook decided to play fair.<\/p>\n\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\">Bing Ads Introduces Overview Tab for Easier Access to Key Insights<\/h2>\n\n\n\n<p>Thanks to a new tab in Bing Ads, advertisers can now customize the way they view their insights. Data within the <a href=\"https:\/\/www.searchenginejournal.com\/new-bing-ads-overview-tab-provides-easier-access-key-insights\/221137\/\" target=\"_blank\" rel=\"nofollow noreferrer noopener\" aria-label=\" (opens in a new tab)\">&#8216;overview&#8217; tab <\/a>can be played around with, giving them the power to focus on what&#8217;s most important to them. Segments of data in the tab are called &#8217;tiles&#8217; and these can be added, removed and reordered in the process of customization.<\/p>\n\n\n\n<p>The tab will also contain a &#8216;tips&#8217; section, highlighting new features that are relevant to their business.&nbsp;The overview tab will be available to advertisers over the coming weeks.<\/p>\n\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\">Book Directly Through Google My Business<\/h2>\n\n\n\n<p>Google My Business pages will soon feature a new <a href=\"https:\/\/www.searchenginejournal.com\/google-business-pages-can-now-take-direct-bookings\/220803\/\" target=\"_blank\" rel=\"nofollow noreferrer noopener\" aria-label=\" (opens in a new tab)\">booking button<\/a> that allows people to book directly through GMB. &#8220;Booking buttons can help your business stand out from the crowd,&#8221; said Google. This feature will allow customers to book appointments in under a minute, and businesses can track the number of bookings coming through.<\/p>\n\n\n\n<p>Supported booking providers currently include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Appointy<\/li><li>Bookatable<\/li><li>Booksy<\/li><li>Full Slate<\/li><li>Genbook<\/li><li>Mindbody<\/li><li>Mytime<\/li><li>Pike13<\/li><li>Rosy<\/li><li>SalonRunner<\/li><li>Setmore<\/li><li>Shore<\/li><li>Supersalon software<\/li><li>Wellnessliving<\/li><li>Yocale<\/li><\/ul>\n\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\">Shop Online with Google Payment<\/h2>\n\n\n\n<p>Google has announced a mobile payment service called <a href=\"https:\/\/www.searchenginejournal.com\/google-enters-mobile-payment-market-google-payment\/220789\/\" target=\"_blank\" rel=\"nofollow noreferrer noopener\" aria-label=\" (opens in a new tab)\">Google Payment<\/a>. Now Google users can load their payment and shipping information into their Google account and pay for things quickly and easily.<\/p>\n\n\n\n<p>This new feature won&#8217;t cost merchants or shoppers a cent. Google Payment currently supports Adyen, Braintree, Vantiv, and Stripe, but they will be partnering with more payment providers soon.<\/p>\n\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\">Facebook Introduces &#8216;Explore&#8217; Feed to Improve Organic Reach<\/h2>\n\n\n\n<p>Pages published on Facebook&#8217;s desktop website may see an improvement in organic reach with the new <a href=\"https:\/\/www.searchenginejournal.com\/facebooks-explore-feed-may-improve-pages-organic-reach-desktop\/221085\/\" target=\"_blank\" rel=\"nofollow noreferrer noopener\" aria-label=\" (opens in a new tab)\">Explore feed<\/a>. Until now, Facebook has made it difficult for pages to achieve organic reach by prioritizing paid posts and posts from friends and family.<\/p>\n\n\n\n<p>With the Explore feed, Facebook users can find posts from pages they don&#8217;t follow, exposing them to pages they may not have come across otherwise. The revealed posts will be selected based on the user&#8217;s interests.<\/p>\n\n\n\n<p>The feed is, in Facebook&#8217;s words:&nbsp;\u201d\u2026 a complimentary feed of popular articles, videos, and photos, automatically customized for each person based on content that might be interesting to them.\u201d<\/p>\n\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\">Google Assistant Provides Games for the Family<\/h2>\n\n\n\n<p>Kids and families can now find over 50 new games, activities and stories in <a href=\"https:\/\/searchengineland.com\/google-assistant-now-offering-wide-range-games-kids-families-285501\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Google Assistant<\/a>. These include trivia, musical statues, storytelling and more, and are available on Home devices, smartphones and other devices that support Google Assistant.<\/p>\n\n\n\n<p>Google Assistant can be personalized to suit kids under 13, and Home devices can recognize up to 6 different voices. This means that kids under 13 can use the same devices as their parents, but the voice recognition software will present them with customized options and experiences.<\/p>\n\n\n\n<p>Parents can control Google Assistant using an app called Family Link. This gives them the power to control their kids&#8217; Android device experiences.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pure SEO\u2019s This Week In Search series takes a look at the top SEO and SEM news stories from the&#8230;<\/p>\n","protected":false},"author":5,"featured_media":11630,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[191,2,192,117],"tags":[],"ai":[],"class_list":["post-11625","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bing-blog","category-blog","category-facebook","category-google-blog","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>This Week in Search: It&#039;s Not All Fun and Games - It&#039;s Business and Games! | Pure SEO<\/title>\n<meta name=\"description\" content=\"This week Bing Ads created a new tab, Google helped businesses, consumers and families, and Facebook decided to play fair.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"This Week in Search: It&#039;s Not All Fun and Games - It&#039;s Business and Games!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pureseo.com\/sg\/blog\/this-week-in-search-its-not-all-fun-and-games-its-business-and-games\" \/>\n<meta property=\"og:site_name\" content=\"Pure SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pureseo\" \/>\n<meta property=\"article:published_time\" content=\"2017-10-26T20:47:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-08-07T01:40:00+00:00\" \/>\n<meta name=\"author\" content=\"Rachel Matela\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Pure_SEO\" \/>\n<meta name=\"twitter:site\" content=\"@Pure_SEO\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rachel Matela\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/sg\\\/blog\\\/this-week-in-search-its-not-all-fun-and-games-its-business-and-games#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/sg\\\/blog\\\/this-week-in-search-its-not-all-fun-and-games-its-business-and-games\"},\"author\":{\"name\":\"Rachel Matela\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/sg#\\\/schema\\\/person\\\/40ffd5802dfe4fa794ef23f927955d4f\"},\"headline\":\"This Week in Search: It&#8217;s Not All Fun and Games &#8211; It&#8217;s Business and Games!\",\"datePublished\":\"2017-10-26T20:47:43+00:00\",\"dateModified\":\"2019-08-07T01:40:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/sg\\\/blog\\\/this-week-in-search-its-not-all-fun-and-games-its-business-and-games\"},\"wordCount\":541,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/sg#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/sg\\\/blog\\\/this-week-in-search-its-not-all-fun-and-games-its-business-and-games#primaryimage\"},\"thumbnailUrl\":\"\",\"articleSection\":[\"Bing\",\"Blog\",\"Facebook\",\"Google\"],\"inLanguage\":\"en-SG\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/pureseo.com\\\/sg\\\/blog\\\/this-week-in-search-its-not-all-fun-and-games-its-business-and-games#respond\"]}],\"copyrightYear\":\"2017\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/sg\\\/blog\\\/this-week-in-search-its-not-all-fun-and-games-its-business-and-games\",\"url\":\"https:\\\/\\\/pureseo.com\\\/sg\\\/blog\\\/this-week-in-search-its-not-all-fun-and-games-its-business-and-games\",\"name\":\"This Week in Search: It's Not All Fun and Games - It's Business and Games! 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