{"id":11776,"date":"2018-11-09T11:47:32","date_gmt":"2018-11-08T22:47:32","guid":{"rendered":"https:\/\/pureseo.wpengine.com\/?p=11776"},"modified":"2019-12-18T12:49:42","modified_gmt":"2019-12-17T23:49:42","slug":"email-marketing-best-practices-for-small-businesses","status":"publish","type":"post","link":"https:\/\/pureseo.com\/sg\/blog\/email-marketing-best-practices-for-small-businesses","title":{"rendered":"Email Marketing Best Practices for Small Businesses"},"content":{"rendered":"\n<p>Sending emails out to your leads and customers may sound like a thing of the past, but with 4.5 billion email accounts and <a href=\"https:\/\/www.statista.com\/statistics\/432390\/active-gmail-users\/\" target=\"_blank\" rel=\"nofollow noreferrer noopener\" aria-label=\" (opens in a new tab)\">1 billion Gmail<\/a> users worldwide, disregarding email marketing could be a costly missed opportunity.<\/p>\n\n\n\n<p>Our friends at <a href=\"https:\/\/www.hubspot.com\/marketing-statistics\" target=\"_blank\" rel=\"nofollow noreferrer noopener\" aria-label=\" (opens in a new tab)\">HubSpot<\/a> offer some pretty compelling email marketing statistics:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>95% of online consumers use email, and 91% report that they check their email at least once a day.<\/li><li>77% of consumers prefer email for marketing communications.<\/li><li>86% of consumers would like to receive promotional emails from companies they do business with at least monthly, and 15% would like to get them daily.<\/li><\/ul>\n\n\n\n<p>With these statistics in mind, it&#8217;s hard to ignore the power of email marketing for a small business. From sending helpful resources to announcing specials and promotional alerts, a good email strategy will help nurture your lead into a customer, or delight an existing customer.<\/p>\n\n\n\n<p>Here are some best practices to help strengthen your email marketing strategy:<\/p>\n\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\">Personalise<\/h2>\n\n\n\n<p>Emails have the tendency to sound boring and auto-generated, especially when email automation systems save marketers time and energy. However, it\u2019s important to personalise the emails you send to every specific customer, custom-tailored with the information you may have about them. This isn\u2019t just a way of marketing your products and services but is a proven way to strengthen customer relationships.<\/p>\n\n\n\n<p>Personalised emails have a <a href=\"https:\/\/www.campaignmonitor.com\/email-marketing-best-practices\/\" target=\"_blank\" rel=\"nofollow noreferrer noopener\" aria-label=\" (opens in a new tab)\">26% increased chance<\/a> of being opened, so simple things such as adding their name in the subject line and adding your personal details as the sender can help them feel like they\u2019re interacting with a fellow human being.<\/p>\n\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\">Set Clear Goals<\/h2>\n\n\n\n<p>A successful email has a clear goal and objective, which means your call-to-action must be front and centre. Your readers need to know what it is you want them to do, whether that\u2019s filling out a form, redeeming a promo code or sharing information on social media platforms. Peppering hyperlinks throughout the content that link to useful pages can be just as useful as big, visual CTAs.<\/p>\n\n\n\n<p>Having clear goals helps you keep track of an email\u2019s efficiency for your specific customer base, so make sure to test and track your CTAs\u2019 performance.<\/p>\n\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\">Write for Mobile<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.campaignmonitor.com\/email-marketing-best-practices\/\" target=\"_blank\" rel=\"nofollow noreferrer noopener\" aria-label=\" (opens in a new tab)\">68% of emails<\/a> are now opened on mobile devices, so it is essential that your emails are optimised to look stunning on all screens. If it loads too slow on a mobile phone or looks disorganised, users will most likely not bother reading your email.<\/p>\n\n\n\n<p>On top of having mobile-optimised email design, make sure your copy is scannable. Readers on-the-go want to scan through emails quickly &#8211; keep your copy concise and to-the-point so they can head straight to your CTAs without having to weed through unnecessary fluff.<\/p>\n\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\">Test and Analyse<\/h2>\n\n\n\n<p>Test variations of an email\u2019s sending time, subject line, sender name, or content\/copy to find out what is best received by your subscribers. Track and analyse useful measures such as delivery rate, open rates, CTA click rates and even contact churn (unsubscribe) rates to learn more about your audience.<\/p>\n\n\n\n<p>Constantly testing and analysing your emails will let you develop a results-driven email strategy suited to your small business.<\/p>\n\n\n\n<p>Email marketing is the most cost-effective and versatile way to reach your target audience. Email provides ample opportunities for nurturing and delighting your customers, so make sure your email marketing is optimised with these best practices!<\/p>\n\n\n\n<p>To learn more about generating more leads, download our free Lead Generation Tips ebook below. And be sure to complement your email marketing strategy with a <a href=\"\/?page_id=27330\">Small Business SEO strategy<\/a>.<\/p>\n\n\n\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-eac97bef-4dde-4569-881e-94912f8757e5\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-eac97bef-4dde-4569-881e-94912f8757e5\" class=\"hs-cta-node hs-cta-eac97bef-4dde-4569-881e-94912f8757e5\"><!-- [if lte IE 8]&gt;--><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sending emails out to your leads and customers may sound like a thing of the past, but with 4.5 billion&#8230;<\/p>\n","protected":false},"author":5,"featured_media":18535,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[2,611,5,3],"tags":[],"ai":[],"class_list":["post-11776","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-lead-generation-blog","category-local-seo","category-seo","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Email Marketing Best Practices for Small Businesses - Pure SEO<\/title>\n<meta name=\"description\" content=\"Email marketing is a powerful business tool. Boost your email marketing ROI by following our list of best practices to nurture and delight your customers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email Marketing Best Practices for Small Businesses\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pureseo.com\/sg\/blog\/email-marketing-best-practices-for-small-businesses\" \/>\n<meta property=\"og:site_name\" content=\"Pure SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pureseo\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-08T22:47:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-12-17T23:49:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pureseo.com\/wp-content\/uploads\/2018\/11\/web-hosting-3Mhgvrk4tjM-unsplash-min-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rachel Matela\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Pure_SEO\" \/>\n<meta name=\"twitter:site\" content=\"@Pure_SEO\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rachel Matela\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/sg\\\/blog\\\/email-marketing-best-practices-for-small-businesses#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/sg\\\/blog\\\/email-marketing-best-practices-for-small-businesses\"},\"author\":{\"name\":\"Rachel Matela\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/sg#\\\/schema\\\/person\\\/40ffd5802dfe4fa794ef23f927955d4f\"},\"headline\":\"Email Marketing Best Practices for Small Businesses\",\"datePublished\":\"2018-11-08T22:47:32+00:00\",\"dateModified\":\"2019-12-17T23:49:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/sg\\\/blog\\\/email-marketing-best-practices-for-small-businesses\"},\"wordCount\":592,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/sg#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/sg\\\/blog\\\/email-marketing-best-practices-for-small-businesses#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pureseo.com\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/web-hosting-3Mhgvrk4tjM-unsplash-min-scaled.jpg\",\"articleSection\":[\"Blog\",\"Lead Generation\",\"Local SEO\",\"SEO\"],\"inLanguage\":\"en-SG\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/pureseo.com\\\/sg\\\/blog\\\/email-marketing-best-practices-for-small-businesses#respond\"]}],\"copyrightYear\":\"2018\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/sg\\\/blog\\\/email-marketing-best-practices-for-small-businesses\",\"url\":\"https:\\\/\\\/pureseo.com\\\/sg\\\/blog\\\/email-marketing-best-practices-for-small-businesses\",\"name\":\"Email Marketing Best Practices for Small Businesses - Pure SEO\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/sg#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/sg\\\/blog\\\/email-marketing-best-practices-for-small-businesses#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/sg\\\/blog\\\/email-marketing-best-practices-for-small-businesses#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pureseo.com\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/web-hosting-3Mhgvrk4tjM-unsplash-min-scaled.jpg\",\"datePublished\":\"2018-11-08T22:47:32+00:00\",\"dateModified\":\"2019-12-17T23:49:42+00:00\",\"description\":\"Email marketing is a powerful business tool. Boost your email marketing ROI by following our list of best practices to nurture and delight your customers.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/sg\\\/blog\\\/email-marketing-best-practices-for-small-businesses#breadcrumb\"},\"inLanguage\":\"en-SG\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/pureseo.com\\\/sg\\\/blog\\\/email-marketing-best-practices-for-small-businesses\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-SG\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/sg\\\/blog\\\/email-marketing-best-practices-for-small-businesses#primaryimage\",\"url\":\"https:\\\/\\\/pureseo.com\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/web-hosting-3Mhgvrk4tjM-unsplash-min-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/pureseo.com\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/web-hosting-3Mhgvrk4tjM-unsplash-min-scaled.jpg\",\"width\":2560,\"height\":1707,\"caption\":\"Local SEO email marketing for small businesses.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/sg\\\/blog\\\/email-marketing-best-practices-for-small-businesses#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Digital Marketing Agency\",\"item\":\"https:\\\/\\\/pureseo.com\\\/sg\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/pureseo.com\\\/sg\\\/blog\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Email Marketing Best Practices for Small Businesses\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/sg#website\",\"url\":\"https:\\\/\\\/pureseo.com\\\/sg\",\"name\":\"Pure SEO\",\"description\":\"Digital Marketing Agency\",\"publisher\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/sg#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/pureseo.com\\\/sg?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-SG\"},{\"@type\":[\"Organization\",\"Place\"],\"@id\":\"https:\\\/\\\/pureseo.com\\\/sg#organization\",\"name\":\"Pure SEO\",\"url\":\"https:\\\/\\\/pureseo.com\\\/sg\",\"logo\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/sg\\\/blog\\\/email-marketing-best-practices-for-small-businesses#local-main-organization-logo\"},\"image\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/sg\\\/blog\\\/email-marketing-best-practices-for-small-businesses#local-main-organization-logo\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/pureseo\",\"https:\\\/\\\/x.com\\\/Pure_SEO\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/pureseo\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCinrMPUg7xZncotAkegPvEA\"],\"address\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/sg\\\/blog\\\/email-marketing-best-practices-for-small-businesses#local-main-place-address\"},\"telephone\":[],\"openingHoursSpecification\":[{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\",\"Friday\",\"Saturday\",\"Sunday\"],\"opens\":\"09:00\",\"closes\":\"17:00\"}]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/sg#\\\/schema\\\/person\\\/40ffd5802dfe4fa794ef23f927955d4f\",\"name\":\"Rachel Matela\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-SG\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8dc45c4f972dea75c9c16411c476d54b07473451aaf939f80a95263992842409?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8dc45c4f972dea75c9c16411c476d54b07473451aaf939f80a95263992842409?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8dc45c4f972dea75c9c16411c476d54b07473451aaf939f80a95263992842409?s=96&d=mm&r=g\",\"caption\":\"Rachel Matela\"},\"description\":\"Rachel is a Filipino Kiwi with a passion for the arts. Having graduated with an Arts Degree in English from UoA, she found writing work at PureSEO as a Junior Copywriter and quickly moved on to the role of Editor. In her spare time, she reads Austen and teaches dance classes in the weekend.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/rachel-jean-matela-7a7a867b\\\/\"],\"url\":\"https:\\\/\\\/pureseo.com\\\/sg\\\/author\\\/rachel\"},{\"@type\":\"PostalAddress\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/sg\\\/blog\\\/email-marketing-best-practices-for-small-businesses#local-main-place-address\",\"streetAddress\":\"35 Kawana Street, Northcote\",\"addressLocality\":\"Auckland\",\"postalCode\":\"0627\",\"addressRegion\":\"Auckland\",\"addressCountry\":\"NZ\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-SG\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/sg\\\/blog\\\/email-marketing-best-practices-for-small-businesses#local-main-organization-logo\",\"url\":\"https:\\\/\\\/pureseo.com\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/Digital-Marketing-Company-NZ-Pure-SEO.png\",\"contentUrl\":\"https:\\\/\\\/pureseo.com\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/Digital-Marketing-Company-NZ-Pure-SEO.png\",\"width\":4159,\"height\":2055,\"caption\":\"Pure SEO\"}]}<\/script>\n<meta name=\"geo.placename\" content=\"Auckland\" \/>\n<meta name=\"geo.region\" content=\"New Zealand\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Email Marketing Best Practices for Small Businesses - Pure SEO","description":"Email marketing is a powerful business tool. Boost your email marketing ROI by following our list of best practices to nurture and delight your customers.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Email Marketing Best Practices for Small Businesses","og_url":"https:\/\/pureseo.com\/sg\/blog\/email-marketing-best-practices-for-small-businesses","og_site_name":"Pure SEO","article_publisher":"https:\/\/www.facebook.com\/pureseo","article_published_time":"2018-11-08T22:47:32+00:00","article_modified_time":"2019-12-17T23:49:42+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/pureseo.com\/wp-content\/uploads\/2018\/11\/web-hosting-3Mhgvrk4tjM-unsplash-min-scaled.jpg","type":"image\/jpeg"}],"author":"Rachel Matela","twitter_card":"summary_large_image","twitter_creator":"@Pure_SEO","twitter_site":"@Pure_SEO","twitter_misc":{"Written by":"Rachel Matela","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/pureseo.com\/sg\/blog\/email-marketing-best-practices-for-small-businesses#article","isPartOf":{"@id":"https:\/\/pureseo.com\/sg\/blog\/email-marketing-best-practices-for-small-businesses"},"author":{"name":"Rachel Matela","@id":"https:\/\/pureseo.com\/sg#\/schema\/person\/40ffd5802dfe4fa794ef23f927955d4f"},"headline":"Email Marketing Best Practices for Small Businesses","datePublished":"2018-11-08T22:47:32+00:00","dateModified":"2019-12-17T23:49:42+00:00","mainEntityOfPage":{"@id":"https:\/\/pureseo.com\/sg\/blog\/email-marketing-best-practices-for-small-businesses"},"wordCount":592,"commentCount":0,"publisher":{"@id":"https:\/\/pureseo.com\/sg#organization"},"image":{"@id":"https:\/\/pureseo.com\/sg\/blog\/email-marketing-best-practices-for-small-businesses#primaryimage"},"thumbnailUrl":"https:\/\/pureseo.com\/wp-content\/uploads\/2018\/11\/web-hosting-3Mhgvrk4tjM-unsplash-min-scaled.jpg","articleSection":["Blog","Lead Generation","Local SEO","SEO"],"inLanguage":"en-SG","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/pureseo.com\/sg\/blog\/email-marketing-best-practices-for-small-businesses#respond"]}],"copyrightYear":"2018","copyrightHolder":{"@id":"https:\/\/pureseo.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/pureseo.com\/sg\/blog\/email-marketing-best-practices-for-small-businesses","url":"https:\/\/pureseo.com\/sg\/blog\/email-marketing-best-practices-for-small-businesses","name":"Email Marketing Best Practices for Small Businesses - Pure SEO","isPartOf":{"@id":"https:\/\/pureseo.com\/sg#website"},"primaryImageOfPage":{"@id":"https:\/\/pureseo.com\/sg\/blog\/email-marketing-best-practices-for-small-businesses#primaryimage"},"image":{"@id":"https:\/\/pureseo.com\/sg\/blog\/email-marketing-best-practices-for-small-businesses#primaryimage"},"thumbnailUrl":"https:\/\/pureseo.com\/wp-content\/uploads\/2018\/11\/web-hosting-3Mhgvrk4tjM-unsplash-min-scaled.jpg","datePublished":"2018-11-08T22:47:32+00:00","dateModified":"2019-12-17T23:49:42+00:00","description":"Email marketing is a powerful business tool. Boost your email marketing ROI by following our list of best practices to nurture and delight your customers.","breadcrumb":{"@id":"https:\/\/pureseo.com\/sg\/blog\/email-marketing-best-practices-for-small-businesses#breadcrumb"},"inLanguage":"en-SG","potentialAction":[{"@type":"ReadAction","target":["https:\/\/pureseo.com\/sg\/blog\/email-marketing-best-practices-for-small-businesses"]}]},{"@type":"ImageObject","inLanguage":"en-SG","@id":"https:\/\/pureseo.com\/sg\/blog\/email-marketing-best-practices-for-small-businesses#primaryimage","url":"https:\/\/pureseo.com\/wp-content\/uploads\/2018\/11\/web-hosting-3Mhgvrk4tjM-unsplash-min-scaled.jpg","contentUrl":"https:\/\/pureseo.com\/wp-content\/uploads\/2018\/11\/web-hosting-3Mhgvrk4tjM-unsplash-min-scaled.jpg","width":2560,"height":1707,"caption":"Local SEO email marketing for small businesses."},{"@type":"BreadcrumbList","@id":"https:\/\/pureseo.com\/sg\/blog\/email-marketing-best-practices-for-small-businesses#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Digital Marketing Agency","item":"https:\/\/pureseo.com\/sg"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/pureseo.com\/sg\/blog"},{"@type":"ListItem","position":3,"name":"Email Marketing Best Practices for Small Businesses"}]},{"@type":"WebSite","@id":"https:\/\/pureseo.com\/sg#website","url":"https:\/\/pureseo.com\/sg","name":"Pure SEO","description":"Digital Marketing Agency","publisher":{"@id":"https:\/\/pureseo.com\/sg#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/pureseo.com\/sg?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-SG"},{"@type":["Organization","Place"],"@id":"https:\/\/pureseo.com\/sg#organization","name":"Pure SEO","url":"https:\/\/pureseo.com\/sg","logo":{"@id":"https:\/\/pureseo.com\/sg\/blog\/email-marketing-best-practices-for-small-businesses#local-main-organization-logo"},"image":{"@id":"https:\/\/pureseo.com\/sg\/blog\/email-marketing-best-practices-for-small-businesses#local-main-organization-logo"},"sameAs":["https:\/\/www.facebook.com\/pureseo","https:\/\/x.com\/Pure_SEO","https:\/\/www.linkedin.com\/company\/pureseo\/","https:\/\/www.youtube.com\/channel\/UCinrMPUg7xZncotAkegPvEA"],"address":{"@id":"https:\/\/pureseo.com\/sg\/blog\/email-marketing-best-practices-for-small-businesses#local-main-place-address"},"telephone":[],"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday","Saturday","Sunday"],"opens":"09:00","closes":"17:00"}]},{"@type":"Person","@id":"https:\/\/pureseo.com\/sg#\/schema\/person\/40ffd5802dfe4fa794ef23f927955d4f","name":"Rachel Matela","image":{"@type":"ImageObject","inLanguage":"en-SG","@id":"https:\/\/secure.gravatar.com\/avatar\/8dc45c4f972dea75c9c16411c476d54b07473451aaf939f80a95263992842409?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8dc45c4f972dea75c9c16411c476d54b07473451aaf939f80a95263992842409?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8dc45c4f972dea75c9c16411c476d54b07473451aaf939f80a95263992842409?s=96&d=mm&r=g","caption":"Rachel Matela"},"description":"Rachel is a Filipino Kiwi with a passion for the arts. Having graduated with an Arts Degree in English from UoA, she found writing work at PureSEO as a Junior Copywriter and quickly moved on to the role of Editor. In her spare time, she reads Austen and teaches dance classes in the weekend.","sameAs":["https:\/\/www.linkedin.com\/in\/rachel-jean-matela-7a7a867b\/"],"url":"https:\/\/pureseo.com\/sg\/author\/rachel"},{"@type":"PostalAddress","@id":"https:\/\/pureseo.com\/sg\/blog\/email-marketing-best-practices-for-small-businesses#local-main-place-address","streetAddress":"35 Kawana Street, Northcote","addressLocality":"Auckland","postalCode":"0627","addressRegion":"Auckland","addressCountry":"NZ"},{"@type":"ImageObject","inLanguage":"en-SG","@id":"https:\/\/pureseo.com\/sg\/blog\/email-marketing-best-practices-for-small-businesses#local-main-organization-logo","url":"https:\/\/pureseo.com\/wp-content\/uploads\/2019\/08\/Digital-Marketing-Company-NZ-Pure-SEO.png","contentUrl":"https:\/\/pureseo.com\/wp-content\/uploads\/2019\/08\/Digital-Marketing-Company-NZ-Pure-SEO.png","width":4159,"height":2055,"caption":"Pure SEO"}]},"geo.placename":"Auckland","geo.region":"New Zealand"},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/pureseo.com\/sg\/wp-json\/wp\/v2\/posts\/11776","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pureseo.com\/sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pureseo.com\/sg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pureseo.com\/sg\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/pureseo.com\/sg\/wp-json\/wp\/v2\/comments?post=11776"}],"version-history":[{"count":0,"href":"https:\/\/pureseo.com\/sg\/wp-json\/wp\/v2\/posts\/11776\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pureseo.com\/sg\/wp-json\/wp\/v2\/media\/18535"}],"wp:attachment":[{"href":"https:\/\/pureseo.com\/sg\/wp-json\/wp\/v2\/media?parent=11776"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pureseo.com\/sg\/wp-json\/wp\/v2\/categories?post=11776"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pureseo.com\/sg\/wp-json\/wp\/v2\/tags?post=11776"},{"taxonomy":"ai","embeddable":true,"href":"https:\/\/pureseo.com\/sg\/wp-json\/wp\/v2\/ai?post=11776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}