{"id":12660,"date":"2018-05-18T16:30:40","date_gmt":"2018-05-18T03:30:40","guid":{"rendered":"https:\/\/pureseo.wpengine.com\/?p=12660"},"modified":"2019-12-23T11:46:49","modified_gmt":"2019-12-22T22:46:49","slug":"google-issues-final-warning-https","status":"publish","type":"post","link":"https:\/\/pureseo.com\/sg\/blog\/seo\/seo-news\/google-issues-final-warning-https","title":{"rendered":"This Week in Search: Google Issues Final Warning on HTTPS, and More!"},"content":{"rendered":"\n<div class=\"clearfix\">Pure SEO\u2019s This Week In Search series takes a look at the top SEO and SEM news stories from the week.<\/div>\n\n\n\n<div>&nbsp;<\/div>\n\n\n\n<div class=\"exc\">\n<p>This week, Google&#8217;s John Mueller weighs in on how to rank for featured snippets, Google releases an updated Google News app on the iOS App Store, Google publishes research on a new algorithm that can generate &#8220;coherent&#8221; articles, and Google issues&nbsp;a final HTTPS warning for non-secure sites.<\/p>\n<h2>Ranking for Featured Snippets<\/h2>\n<p>In a recent Webmaster Hangout, Google&#8217;s John Mueller was asked about the factors that come into play when ranking for featured snippets. Here are the key takeaways:<\/p>\n<ul>\n<li>A website&#8217;s importance <em>does not<\/em> automatically make all its content eligible for a featured snippet.<\/li>\n<li>Relevance is still one of the biggest factors when it comes to answering unique individual queries.<\/li>\n<\/ul>\n<p>Moving forward, if you want your content to rank for featured snippets, it&#8217;s always helpful to think about what particular question you are trying to answer during the content creation process.<\/p>\n<h2>Google News App Available on iPhone and iPad<\/h2>\n<\/div>\n\n\n\n<p>The completely revamped version of the Google News app is now available for download on the iOS App Store, and has been designed to compete directly with Apple News.<\/p>\n\n\n\n<p>The new app has some great new features for customising the news people receive using artificial intelligence. The &#8220;For You&#8221; section covers news articles based on browsing history, while the &#8220;Favorites&#8221; section features news articles based on user-saved topics, sources, locations, searches, stories and more.<\/p>\n\n\n\n<p>Learn more about personalising your Google News <a href=\"https:\/\/support.google.com\/news\/answer\/1146405?hl=en&amp;co=GENIE.Platform%3DiOS\">here<\/a>!<\/p>\n\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\">Google&#8217;s New Content-Creating Algorithm<\/h2>\n\n\n\n<p>Google recently published some research detailing how their new algorithm can take multiple webpages to generate original&nbsp; &#8220;coherent&#8221; articles to avoid sending searchers to another webpage.<\/p>\n\n\n\n<p>Fundamentally, this algorithm summarises web content (called &#8220;extractive summaries) then paraphrases the content (called &#8220;abstractive summaries&#8221;) into one new article. Featured snippets are extractive summaries, where Google keeps the most important sentences to efficiently answer user queries.<\/p>\n\n\n\n<p>In the future, perhaps Google will entirely stop sending searchers to other sites to successfully answer queries, which is unsettling in a lot of ways, especially for <a href=\"\/?page_id=27223\">search engine optimisation<\/a>. You can read the original research paper <a href=\"https:\/\/openreview.net\/pdf?id=Hyg0vbWC-\">here<\/a>.<\/p>\n\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\">Final Warning for HTTPS<\/h2>\n\n\n\n<p>Google Chrome has announced that the &#8220;Not secure&#8221; message will permanently be visible on the Chrome browser bar starting in October 2018 for sites that have not been secured with HTTPS.<\/p>\n\n\n\n<p>The first stage of this change is rolling out on September 2018 when the current green secure logo will turn into a simple black block. In October 2018, insecure sites will be flagged with a prominent red icon.<\/p>\n\n\n\n<p>This could spell trouble for eCommerce and ad-driven informational sites, as this security warning may influence users to bounce faster away from your site, lowering sales and conversions.<\/p>\n\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\">Looking for Digital Marketing Insights in New Zealand?<\/h2>\n\n\n\n<p>Pure SEO recently released the 2018 Digital Marketing Report. Here, we explore internet search trends and insights specifically for New Zealand. <a href=\"https:\/\/pureseo.com\/wp-content\/uploads\/2019\/10\/New-Zealand-Internet-Search-Trends-and-Insights.pdf\">Download your free copy now<\/a>!<\/p>\n\n\n\n<p><span id=\"hs-cta-wrapper-4005b33c-736b-41b5-af99-60e28ac6a453\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-4005b33c-736b-41b5-af99-60e28ac6a453\" class=\"hs-cta-node hs-cta-4005b33c-736b-41b5-af99-60e28ac6a453\"><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pure SEO\u2019s This Week In Search series takes a look at the top SEO and SEM news stories from the&#8230;<\/p>\n","protected":false},"author":5,"featured_media":18920,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[2,117,112,301],"tags":[],"ai":[],"class_list":["post-12660","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-google-blog","category-news","category-seo-news","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>This Week in Search: Google Issues Final Warning on HTTPS, and More! - Pure SEO<\/title>\n<meta name=\"description\" content=\"Pure SEO\u2019s This Week In Search series takes a look at the top SEO and SEM news stories from the week. 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