{"id":14576,"date":"2018-12-11T17:16:43","date_gmt":"2018-12-11T04:16:43","guid":{"rendered":"https:\/\/www.pureseo.co.nz\/?p=14576"},"modified":"2019-08-07T15:02:45","modified_gmt":"2019-08-07T03:02:45","slug":"google-rolls-out-new-tools-for-responsive-search-ads","status":"publish","type":"post","link":"https:\/\/pureseo.com\/sg\/blog\/google-rolls-out-new-tools-for-responsive-search-ads","title":{"rendered":"Google Rolls Out New Tools For Responsive Search Ads"},"content":{"rendered":"\n<p>This week has been a big one for Google\u2019s <u><a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"\/?page_id=192\" target=\"_blank\">search engine marketing<\/a><\/u> systems, as the <u><a rel=\"nofollow noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/support.google.com\/google-ads\/answer\/7684791\" target=\"_blank\">Responsive Search Advertising<\/a><\/u> feature has just introduced four great new <u><a href=\"https:\/\/support.google.com\/google-ads\/answer\/9201961\" target=\"_blank\" rel=\"nofollow noreferrer noopener\" aria-label=\" (opens in a new tab)\">updates<\/a><\/u> for the system, as well as exciting language developments. Here\u2019s how you can use these updates to benefit your responsive search ads and make the most of Google\u2019s machine learning.<\/p>\n\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\">New Language Support<\/h2>\n\n\n\n<p>Google responsive search ads are now available in ten new languages to bring the feature into a much more international zone. These languages are:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Danish<\/li><li>Dutch<\/li><li>Italian<\/li><li>Japanese<\/li><li>Norwegian<\/li><li>Polish<\/li><li>Portuguese<\/li><li>Russian<\/li><li>Swedish<\/li><li>Turkish<\/li><\/ul>\n\n\n\n<p>Google has also released four new tools to optimise effective responsive search ads. These tools are set to roll out over the next few weeks and should make creating search responsive ads a lot more efficient and user-friendly.<\/p>\n\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\">1. Headline and Description Suggestions<\/h2>\n\n\n\n<p>These are rolling out in English first, with more languages to follow. It means when you are creating a responsive search ad, Google will be able to give you suggestions for headlines and descriptions based on the responsive machine learning generator. These will help you to create more relevant content and headlines.<\/p>\n\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\">2. Real-Time Feedback for Ad Strength<\/h2>\n\n\n\n<p>This tool will measure the strength of your ad in real time, while you are creating it. It will identify opportunities for improvement so you can make changes before your ad goes live. This is basically another layer of optimisation proofing and will save you heaps of damage control.<\/p>\n\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\">3. Ad Strength Reviewing<\/h2>\n\n\n\n<p>This tool, now found in the status column, gives you the ability to review your ads to see how they rank over time. You\u2019ll be able to check if your ad is going strong or losing impressions over time, as well as check if it has been disapproved.<\/p>\n\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\">4. Import Details from Other Ads<\/h2>\n\n\n\n<p>Now you can import headlines and descriptions from other existing ads to responsive search ads in the same ad group. This will make it heaps easier to increase ad performance \u2013 google has even said that advertisers who include details from existing ads see up to 10% more clicks. You can expect to see this one roll out in a couple of weeks\u2019 time.<\/p>\n\n\n\n<br>\n\n\n\n<h3 class=\"wp-block-heading\">Learn More from the SEO &amp; SEM Experts<\/h3>\n\n\n\n<p>Want to learn more about how your business can thrive by utilising features like Responsive Search Ads? Pure SEO has some of the best SEO and SEM experts who can help your business succeed online.\u00a0<u><a href=\"\/?page_id=20680\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Contact us<\/a><\/u>, or give us a call at 0800 SEARCH to talk to our experts today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week has been a big one for Google\u2019s search engine marketing systems, as the Responsive Search Advertising feature has&#8230;<\/p>\n","protected":false},"author":1,"featured_media":17266,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[2,117,289,85],"tags":[],"ai":[],"class_list":["post-14576","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-google-blog","category-google-ads","category-sem","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google Has Rolled Out New Tools For Responsive Search Ads | PureSEO<\/title>\n<meta name=\"description\" content=\"Google\u2019s Responsive Search Advertising feature has just introduced four great new updates as well as language developments. Learn more here!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Rolls Out New Tools For Responsive Search Ads\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pureseo.com\/sg\/blog\/google-rolls-out-new-tools-for-responsive-search-ads\" \/>\n<meta property=\"og:site_name\" content=\"Pure SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pureseo\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/pureseo\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-11T04:16:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-08-07T03:02:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pureseo.com\/wp-content\/uploads\/2018\/12\/bigstock-143729735-1024x655.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"655\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"The Pure SEO Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Pure_SEO\" \/>\n<meta name=\"twitter:site\" content=\"@Pure_SEO\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"The Pure SEO Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/sg\\\/blog\\\/google-rolls-out-new-tools-for-responsive-search-ads#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/sg\\\/blog\\\/google-rolls-out-new-tools-for-responsive-search-ads\"},\"author\":{\"name\":\"The Pure SEO Team\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/sg#\\\/schema\\\/person\\\/93c7ec0a70a719b400b3745342cb68d8\"},\"headline\":\"Google Rolls Out New Tools For Responsive Search Ads\",\"datePublished\":\"2018-12-11T04:16:43+00:00\",\"dateModified\":\"2019-08-07T03:02:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/sg\\\/blog\\\/google-rolls-out-new-tools-for-responsive-search-ads\"},\"wordCount\":430,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/sg#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/sg\\\/blog\\\/google-rolls-out-new-tools-for-responsive-search-ads#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pureseo.com\\\/wp-content\\\/uploads\\\/2018\\\/12\\\/bigstock-143729735-1024x655.jpg\",\"articleSection\":[\"Blog\",\"Google\",\"Google Ads\",\"SEM\"],\"inLanguage\":\"en-SG\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/pureseo.com\\\/sg\\\/blog\\\/google-rolls-out-new-tools-for-responsive-search-ads#respond\"]}],\"copyrightYear\":\"2018\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/sg\\\/blog\\\/google-rolls-out-new-tools-for-responsive-search-ads\",\"url\":\"https:\\\/\\\/pureseo.com\\\/sg\\\/blog\\\/google-rolls-out-new-tools-for-responsive-search-ads\",\"name\":\"Google Has Rolled Out New Tools For Responsive Search Ads | PureSEO\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/sg#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/sg\\\/blog\\\/google-rolls-out-new-tools-for-responsive-search-ads#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/sg\\\/blog\\\/google-rolls-out-new-tools-for-responsive-search-ads#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pureseo.com\\\/wp-content\\\/uploads\\\/2018\\\/12\\\/bigstock-143729735-1024x655.jpg\",\"datePublished\":\"2018-12-11T04:16:43+00:00\",\"dateModified\":\"2019-08-07T03:02:45+00:00\",\"description\":\"Google\u2019s Responsive Search Advertising feature has just introduced four great new updates as well as language developments. 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