{"id":224118,"date":"2022-10-21T13:42:58","date_gmt":"2022-10-21T00:42:58","guid":{"rendered":"https:\/\/pureseo1stg.wpenginepowered.com\/?p=224118"},"modified":"2022-11-07T10:54:49","modified_gmt":"2022-11-06T21:54:49","slug":"google-ads-campaign-goals","status":"publish","type":"post","link":"https:\/\/pureseo.com\/sg\/blog\/sem\/google-ads-campaign-goals","title":{"rendered":"Determining Your Business Goals for Your Google Ads Campaign"},"content":{"rendered":"\r\n

Business goals refer to accomplishments or targets your company wants to achieve in a short- or long-term period. Examples of these can include improving traffic on your website or increasing overall brand awareness. Setting business goals is vital for measuring success, giving your employees a clear understanding of the company\u2019s direction, and ensuring that the company is on track for success. We discuss how small business owners can translate their business goals into Google Ads campaign goals.<\/strong><\/p>\r\n\r\n\r\n\r\n

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Google Ads Campaign Goals<\/h2>\r\n\r\n

In most circumstances, business goals translate directly to Google Ads campaign goals. Your campaign goal should align with the objective you wish to achieve, such as improving product or service sales. After selecting a campaign goal, you will receive recommended features and settings that can help improve performance and boost your results.<\/p>\r\n\r\n

Customise your Google Ads campaign by selecting the type of customers you wish to advertise to, the campaign you would like to run, and where customers see your ads. You can choose only one goal per campaign.<\/p>\r\n\r\n\r\n\r\n

Sales<\/h3>\r\n\r\n

One of the most common campaign goals is to increase sales and profit of your products or services. The achievement of this campaign goal is easily measured by calculating the revenue your company earns during the campaign period.<\/p>\r\n\r\n\r\n\r\n

Leads<\/h3>\r\n\r\n

A lead refers to a consumer who has shown interest in a company\u2019s products and services but has not yet made a purchase. Increasing the number of leads increases the likelihood of them becoming future customers.<\/p>\r\n\r\n\r\n\r\n

Website Traffic<\/h3>\r\n\r\n

Traffic refers to how many people visit your website. The more people that visit, the more eyes are on your products and services, and the higher the likelihood of a sale.<\/p>\r\n\r\n\r\n\r\n

Brand Awareness and Reach<\/h3>\r\n\r\n

Brand awareness measures how familiar consumers are with your brand and the degree to which they can recognise you by name. This Google Ads campaign goal is one of the most crucial aspects of marketing. Brand awareness measures how much of an impact you have made on your consumers and if they can remember what products and services you offer, distinguishing you from competitors.<\/p>\r\n\r\n\r\n\r\n

Product and Brand Consideration<\/h3>\r\n\r\n

The next step after brand awareness, brand consideration is shaped by the consumer experience and refers to whether a customer will consider purchasing from your business.<\/p>\r\n\r\n\r\n\r\n

App Promotion<\/h3>\r\n\r\n

App promotion goals can be separated into three subtypes: app installs, engagement for people who already use the app, or app pre-registration (android only) for apps yet to be released.<\/p>\r\n\r\n\r\n\r\n

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Types of Campaigns<\/h2>\r\n\r\n

Select the type of Google Ads campaign you would like to run and the main goal you would like to achieve. Add and remove a goal at any time or choose not to use them at all. Customise your campaign according to where you\u2019d like customers to see your ads, along with other features and settings that will help you achieve your desired results.<\/p>\r\n\r\n\r\n\r\n

Search<\/h3>\r\n\r\n

Search campaigns, also known as paid search advertising, place online advertisements before organic listings in search engine results according to specific keywords searched by the user. If you run a paid search campaign in Auckland, pay a small fee whenever somebody clicks on your ad to direct them to your product page.<\/p>\r\n\r\n

Goals for search campaigns:<\/p>\r\n\r\n