{"id":51151,"date":"2020-05-15T11:43:00","date_gmt":"2020-05-14T23:43:00","guid":{"rendered":"https:\/\/pureseotest.wpengine.com\/?p=51151"},"modified":"2022-09-17T05:42:15","modified_gmt":"2022-09-16T17:42:15","slug":"digital-marketing-agency-advice-for-ecommerce-during-uncertain-times","status":"publish","type":"post","link":"https:\/\/pureseo.com\/sg\/blog\/digital-marketing-agency-advice-for-ecommerce-during-uncertain-times","title":{"rendered":"Four Ways You Can Optimise Your eCommerce During Uncertain Times"},"content":{"rendered":"\r\n

Times are difficult. As a leading digital marketing agency, we’ve seen that vast numbers of businesses are facing enormous obstacles. For many, these challenges will be the biggest they’ve ever seen.<\/p>\r\n\r\n\r\n\r\n

Not all industries are being affected by the current global crisis to the same extent, however. For example, businesses that were already primarily driven by eCommerce have found themselves in a relatively strong position for the future.\u00a0<\/p>\r\n\r\n\r\n\r\n

So what can you do with your business right now, in order to re-orient yourself more toward eCommerce and help your business adjust for the path ahead?\u00a0<\/p>\r\n\r\n\r\n\r\n

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Google Launches Blog Series to Help Businesses<\/h2>\r\n\r\n\r\n\r\n

As the primary force in the digital SEO space, Google has acted to use their platform to help businesses adapt, by examining case studies on SEO and its benefits in uncertain times<\/a> such as these.<\/p>\r\n\r\n\r\n\r\n

Essentially, it\u2019s become clear that the pandemic has affected patterns of consumption, and will continue to do so. In short, more people than ever are buying things online, and that doesn\u2019t look like it\u2019s going to change any time soon.<\/p>\r\n\r\n\r\n\r\n

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How to Improve your eCommerce Campaign<\/h2>\r\n\r\n\r\n\r\n

With this quickly developing digital landscape in mind, we know that what many businesses need is somewhere to start. So, here are five things you can action right now to improve your eCommerce<\/a> offerings.<\/p>\r\n\r\n\r\n\r\n

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1. Update Google My Business Listings<\/h3>\r\n\r\n\r\n\r\n

There is a lot of uncertainty now about business hours. With constantly shifting restrictions and legal requirements for all sorts of businesses, it’s crucial that your available information is accurate. We recommend updating your business open hours or availability as often as needed in order to keep on top of things.<\/p>\r\n\r\n\r\n\r\n

This really goes a lot further than most people realise\u2014it\u2019s not just best practice for Google, it also communicates to your customers that you care about them. We all know how frustrating it is to only find out that a store is actually closed after trying to buy from it online or actually driving there, and during this outbreak, it\u2019s best to avoid accidentally forcing your customers to leave the home and verify your hours.\u00a0<\/p>\r\n\r\n\r\n\r\n

This brings me to the next point under this concept. Business listings are extremely important now that local search is a huge priority. Think about it, most people can\u2019t leave their local area at all. Local search results have also undergone some recent updates, allowing them to serve more information to users, such as availability of delivery or takeout options. Take full advantage of every tool Google gives you to put forward an accurate digital shopfront.\u00a0<\/p>\r\n\r\n\r\n\r\n

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2. Take The Chance to Undergo a Technical Audit<\/h3>\r\n\r\n\r\n\r\n

When it comes to running an eCommerce site, there are a lot of pitfalls to look out for. As online shopping booms during the ongoing lockdown periods, there are a few key things to double-check to ensure your site hasn\u2019t sprung any costly SEO leaks.<\/p>\r\n\r\n\r\n\r\n

These include:<\/p>\r\n\r\n\r\n\r\n