{"id":9678,"date":"2017-05-16T11:21:51","date_gmt":"2017-05-15T22:21:51","guid":{"rendered":"https:\/\/pureseo.wpengine.com\/?p=9678"},"modified":"2019-08-07T15:59:02","modified_gmt":"2019-08-07T03:59:02","slug":"abcs-lead-generation","status":"publish","type":"post","link":"https:\/\/pureseo.com\/sg\/blog\/abcs-lead-generation","title":{"rendered":"The ABCs of Lead Generation"},"content":{"rendered":"\n

Lead generation plays a very critical role in the online sales and marketing process since it is the route through which strangers initiate an interest in your business. Rather than you having to approach potential customers, they approach you by filling out a contact form or completing some other action your site.<\/p>\n\n\n\n

With this approach (known as inbound marketing, as opposed to outbound <\/em>marketing), the contact is organically started by the visitor, not by the business. As a result, the visitor is much more likely to want to purchase something from your company later on, since they have already demonstrated interest in what you do.<\/p>\n\n\n\n

This world of inbound marketing, sales and lead generation<\/a> has plenty of promise. However, it also has tons of jargon, which can be overwhelming to those unfamiliar with it. So before you jump in, it\u2019s a good idea to familiarize yourself with a variety of basic terms:<\/p>\n\n\n\n