{"id":9708,"date":"2017-05-16T15:50:09","date_gmt":"2017-05-16T02:50:09","guid":{"rendered":"https:\/\/pureseo.wpengine.com\/?p=9708"},"modified":"2019-08-07T15:50:22","modified_gmt":"2019-08-07T03:50:22","slug":"top-tip-tuesday-remarketing-can-help-conversion-rates","status":"publish","type":"post","link":"https:\/\/pureseo.com\/sg\/blog\/sem\/google-ads\/top-tip-tuesday-remarketing-can-help-conversion-rates","title":{"rendered":"Top Tip Tuesday &#8211; How Remarketing Can Help Conversion Rates"},"content":{"rendered":"\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Top Tip Tuesday - How Remarketing Can Help Conversion Rates\" width=\"640\" height=\"360\" data-src=\"https:\/\/www.youtube.com\/embed\/8HGCKmfqAZs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Have you ever visited a website and after you\u2019ve left you\u2019ve felt like you\u2019re getting harassed by images popping up all over the place? You have Google AdWords remarketing to thank for that.<\/p>\n\n\n\n<p>Remarketing with Google AdWords can be a great way to keep your brand, products or services top of mind for people who have already demonstrated an interest in your website. Sukh explains more in today&#8217;s Top Tip Tuesday video.<\/p>\n\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\">How Display Remarketing Works<\/h2>\n\n\n\n<p>Display remarketing uses the concept of cookies to track who visits your website and allow you to continue displaying your marketing message to them after they leave. The idea is that people who have visited your website have shown an interest in what you have to offer and are thus highly qualified leads. By spending more of your marketing budget targetting these people, you can expect to see higher conversion rates than if you were just targetting everybody.<\/p>\n\n\n\n<p>For example, let&#8217;s say I visit your e-commerce site, choose a couple products to add to my cart and then leave without checking out and completing my purchase. Perhaps I had second thoughts about buying, or I just got distracted by something else. With remarketing, you can set your display ads to follow me as I continue surfing around the web, with tailored messages about the products I was interested in buying. By continually being reminded of your product offering, I am far more likely to change my mind, click on one of your display ads and complete my purchase.<\/p>\n\n\n\n<p>Display remarketing can work just as well for non-ecommerce or service-based websites. If you&#8217;ve never tried&nbsp;it before, get in contact with us today to discuss how this might be a good fit for your business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you ever visited a website and after you\u2019ve left you\u2019ve felt like you\u2019re getting harassed by images popping up&#8230;<\/p>\n","protected":false},"author":5,"featured_media":15791,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[2,289,559,85],"tags":[],"ai":[],"class_list":["post-9708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-google-ads","category-marketing-blog","category-sem","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Top Tip Tuesday - How Remarketing Can Help Conversion Rates - Pure SEO<\/title>\n<meta name=\"description\" content=\"Remarketing can be a great way to keep your brand top of mind for people who have visited your site. 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