When you\u2019ve got your mates over, don\u2019t you want them to stay a while? Think of your site\u2019s visitors as guests you\u2019ve invited into your home \u2013 make them feel welcome, keep them intrigued. But it\u2019s not enough to have people simply checking out your site. You need them to peek inside the other rooms and take some form of action.<\/p>\n\n\n\n
If your website is getting lots of traffic but the results aren\u2019t converting into sales or inquiries, it\u2019s time to take a look at your landing page. By paying attention to detail and tidying up a few bits and bobs, your landing page can transform into something that C.O.N.V.E.R.T.S.<\/p>\n\n\n\n
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What do you want your visitor to do? Buy. Sign Up. Download. Contact Us. Your landing page should have a simple button that attracts people and makes them do your bidding. It\u2019s common sense that more choices mean more distractions and indecisions, so keep your landing page free of any redundant content and deemphasize anything that\u2019s not your call to action.<\/p>\n\n\n\n
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This is anything you\u2019re offering in exchange for your visitor answering to your call to action. Typically this can be anything from coupons, discount vouchers, a free trial or a small gift. Set a deadline such as an expiry date to make the matter feel more urgent.<\/p>\n\n\n\n
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Back to the distracted nature of humans: keep it simple, keep it neat. Play around with colours, fonts and layout to figure out the best look for your brand.<\/p>\n\n\n\n
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Mention a few selling points to lure in your visitor. You could write about the unique features of your product\/service, the benefits they\u2019ll receive by purchasing or getting involved with your company and conversely, the ways they\u2019ll avoid being misery.<\/p>\n\n\n\n
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A good headline should be written in plain language (no need to show off, the visitor\u2019s already here!) in a big, readable font. It can be witty, creative or straight to the point \u2013 it just needs to give a clear picture of what you\u2019re all about. Think: Tinder bio.<\/p>\n\n\n\n
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Keep in mind that different sized monitors will show a different picture. Avoid the horror of having your site appear indecipherable by keeping the important stuff in the centre. This way, even if some of it\u2019s sliced, your visitor will still have a clear picture.<\/p>\n\n\n\n
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Think high quality. A lot of white space, a big font and a simple design are fail-proof solutions. Consider using bullet points and sub headings to break up the page. Videos are another effective way to fill up space without cluttering it, and they can increase conversion by 80%!<\/p>\n\n\n\n
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Humans like to do what others have already done or shown approval of, so give proof of your site\u2019s social validation. You could include a list of customers, press mentions or quotes. If you\u2019re just starting out and don\u2019t have much social feedback to go off of, call your mum! You\u2019re guaranteed to get a positive quote out of her.<\/p>\n\n\n\n