{"id":11543,"date":"2017-10-13T13:00:34","date_gmt":"2017-10-13T01:00:34","guid":{"rendered":"https:\/\/pureseo.wpengine.com\/?p=11543"},"modified":"2019-08-08T10:57:43","modified_gmt":"2019-08-07T22:57:43","slug":"this-week-in-search-new-tools-extra-information","status":"publish","type":"post","link":"https:\/\/pureseo.com\/us\/blog\/this-week-in-search-new-tools-extra-information","title":{"rendered":"This Week in Search: New Tools and Extra Information"},"content":{"rendered":"\n<p>Pure SEO\u2019s This Week In Search series takes a look at the top SEO and SEM news stories from the week.<\/p>\n\n\n\n<p>This week LinkedIn works on a new tool, Facebook provides useful information, AdWords helps advertisers, Bing Ads maximizes clicks and Google&#8217;s acquisition costs keep climbing.<\/p>\n\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\">LinkedIn is Working on a Recruitment Tool<\/h2>\n\n\n\n<p>The popular networking site LinkedIn is working on a recruitment tool called <a href=\"https:\/\/www.searchenginejournal.com\/linkedin-working-recruiting-tool-called-talent-insights\/218701\/\" target=\"_blank\" rel=\"nofollow noreferrer noopener\" aria-label=\" (opens in a new tab)\">Talent Insights<\/a>, to help companies hire and manage people through data-backed decisions.<\/p>\n\n\n\n<p>LinkedIn has access to a deep pool of global datasets, and Talent Insights aims to assist recruiters in making more strategic and intelligent decisions when it comes to building and maintaining a team of staff.<\/p>\n\n\n\n<p>Talent Insights will provide a self-serve access to two key reports: Talent Pool Report and Company Report. These reports are said to inform immediate and long-term hiring and managing decisions. To read more about this new tool, read the full article <a href=\"https:\/\/www.searchenginejournal.com\/linkedin-working-recruiting-tool-called-talent-insights\/218701\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">here<\/a>.<\/p>\n\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\">Facebook&#8217;s News Feed to Provide Extra Information About Article Sources<\/h2>\n\n\n\n<p>In an attempt to make it easier for people to engage with stories they find credible, Facebook is going to start providing extra information about publishers.<\/p>\n\n\n\n<p>Facebook is testing out a new <a href=\"https:\/\/www.searchenginejournal.com\/facebooks-news-feed-provide-additional-information-article-sources\/218607\/\" target=\"_blank\" rel=\"nofollow noreferrer noopener\" aria-label=\" (opens in a new tab)\">&#8216;i&#8217; button<\/a> that is displayed when links to articles are shared on a news feed. Tapping on this button will unveil additional information about the publisher.<\/p>\n\n\n\n<p>Information is sourced from Facebook, and third parties like Wikipedia. There will also be a button to follow the publisher on Facebook, and trending and related articles will be shown, as well as how others are sharing the article on Facebook.<\/p>\n\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\">AdWords Introduces New Interface to Advertisers<\/h2>\n\n\n\n<p>The new<a href=\"https:\/\/searchengineland.com\/adwords-rolls-new-interface-advertisers-284584\" target=\"_blank\" rel=\"nofollow noreferrer noopener\" aria-label=\" (opens in a new tab)\"> AdWords interface<\/a> was first unveiled last year, but now it is available to all advertisers. The new experience includes features for data visualization, a faster load speed of account data and new reports and controls.<\/p>\n\n\n\n<p>There is also a &#8216;Landing Pages&#8217; page that provides new ways to monitor performance, and call bid adjustments that gives advertisers the power to control how often a call option appears in an ad. At present, advertisers can choose between the old and new interface.<\/p>\n\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\">Bing Ads Wants to Maximize Clicks with an Automated Bid Strategy<\/h2>\n\n\n\n<p>Now, Bing Ads can automatically manage keyword bids to try and generate the most clicks possible within a given budget. The new automated bid strategy aims to help advertisers achieve their goals.<\/p>\n\n\n\n<p>Advertisers can use the &#8216;<a href=\"https:\/\/searchengineland.com\/bing-ads-launches-automated-bid-strategy-maximize-clicks-284248\" target=\"_blank\" rel=\"nofollow noreferrer noopener\" aria-label=\" (opens in a new tab)\">Maximize Clicks<\/a>&#8216; feature by selecting it under the &#8216;Bid Strategy Type&#8217; drop-down under &#8216;Settings&#8217;.&nbsp; They can set a maximum bid number and maintain manual bid controls for certain ad groups and\/or keywords in a campaign that is set to Maximize Clicks.<\/p>\n\n\n\n<p>Bing Ads recommends letting the Maximize Clicks strategy run for at least 30 days, so the algorithm has time to learn and gain efficiency before making any changes.<\/p>\n\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\">Google&#8217;s Acquisition Costs Makes Investors Anxious<\/h2>\n\n\n\n<p><a href=\"https:\/\/searchengineland.com\/investors-anxious-google-tacs-regulation-increase-284312\" target=\"_blank\" rel=\"nofollow noreferrer noopener\" aria-label=\" (opens in a new tab)\">Google&#8217;s traffic acquisition costs<\/a> have been rising, and this is making investors wring their hands. When Google&#8217;s revenue grows, the money it pays to partners and distributors grows with it, and investors are worried this will squeeze margins and make Google less profitable.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pure SEO\u2019s This Week In Search series takes a look at the top SEO and SEM news stories from the&#8230;<\/p>\n","protected":false},"author":5,"featured_media":17820,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[191,2,192,306],"tags":[],"ai":[],"class_list":["post-11543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bing-blog","category-blog","category-facebook","category-social","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ 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