{"id":12427,"date":"2018-04-03T14:42:04","date_gmt":"2018-04-03T01:42:04","guid":{"rendered":"https:\/\/pureseo.wpengine.com\/?p=12427"},"modified":"2019-12-23T13:54:16","modified_gmt":"2019-12-23T00:54:16","slug":"cambridge-analytica-facebook-scandal-brands-seo-efforts","status":"publish","type":"post","link":"https:\/\/pureseo.com\/us\/blog\/social\/facebook\/cambridge-analytica-facebook-scandal-brands-seo-efforts","title":{"rendered":"The Cambridge Analytica Facebook Scandal And Brands\u2019 SEO Efforts"},"content":{"rendered":"\n<p>With last week\u2019s revelation of a major Facebook \u2018data breach\u2019 involving political consulting firm Cambridge Analytica, brands across the globe are now reconsidering their advertising spending on the world\u2019s largest social media platform. Though the breach was reportedly about user profile mining, marketers are equally worried, as it means millions of users concerned about the safety of their online data may choose to delete their Facebook profiles. This reduces the target market for brands who thrive on user engagement marketing through social media. According to news reports, big brands such as Mozilla, Sonos and Commerzbank have already decided to decrease or pause ad spend on Facebook.<\/p>\n\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\">What Does This Mean for Marketers Who Still Want to Sustain Their Reach on Facebook?<\/h2>\n\n\n\n<p>With Facebook announcing the news feed update that limits content from brands and include more updates from friends and family, it is time to think about how brands can use user engagement metrics and word of mouth marketing efforts to get placed on news feeds from personal networks.<\/p>\n\n\n\n<p>The best way for brands to achieve this is to focus on building engaging <a href=\"\/?page_id=27007\">content marketing<\/a> strategies and <strong>becoming<\/strong> <strong>great content marketers<\/strong>, and eliminate push sell strategies on social media. <strong>Developing effective influencer relationships<\/strong> on Facebook and getting them to recommend and link your brand to their posts is another great way to earn organic visibility on Facebook. Whatever ways brands choose to engage with their audience on social media, there could be no better time than right now to use social media marketing efforts on Facebook and remain consistent, irrespective of paid marketing fluctuations.<\/p>\n\n\n\n<p>Other <a href=\"\/?p=11875\">benefits of social media<\/a>\u00a0 such as getting cited about your brand from websites who talk about you positively can go a long way in building a positive social media presence. Using <a href=\"\/?p=587\">keyword research tools<\/a> and staying up to date on current social media trends can help you find relevant content that has great search volume. Use this information to create rich data full of audio-visual content and text-overlay videos that have the ability to go viral.<\/p>\n\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\">How can brands still reach users with their paid marketing efforts?<\/h2>\n\n\n\n<p>A good way to plan advertising spend on Facebook would be to look at your actual marketing objective and only focus on assigning your ad budget to that objective. You can do this through running dark posts through the Facebook Ad Manager or Power Editor that give you multiple campaign types, bidding options and formats, and also give you marketing objectives to choose from, such as views, traffic, conversions or awareness.<\/p>\n\n\n\n<p>It\u2019s also not a good idea anymore to be wasting your ad dollars on the \u2018boost post\u2019 option, as it does not really lead to any conversions or sales, it just increases visibility and post engagement. It may be wiser to think about using that budget on search and content network marketing channels such as Google AdWords. With targeted paid search marketing, you could be reaching your users and engaging with them across the web, and making them convert for you well.<\/p>\n\n\n\n<p>Download our free search engine optimisation Starter Guide below for more digital marketing best practices.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/pureseo.com\/wp-content\/uploads\/2019\/10\/Small-Business-SEO-Starter-Guide.pdf\"><img decoding=\"async\" data-src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/2495880\/f3b2b17a-d511-4dc7-955f-694906d6cff2.png\" alt=\"New Call-to-action\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><\/a><\/figure>\n\n\n\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-f3b2b17a-d511-4dc7-955f-694906d6cff2\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-f3b2b17a-d511-4dc7-955f-694906d6cff2\" class=\"hs-cta-node hs-cta-f3b2b17a-d511-4dc7-955f-694906d6cff2\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><\/span><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With last week\u2019s revelation of a major Facebook \u2018data breach\u2019 involving political consulting firm Cambridge Analytica, brands across the globe&#8230;<\/p>\n","protected":false},"author":5,"featured_media":21118,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[2,192,301,3],"tags":[569,299,304],"ai":[],"class_list":["post-12427","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-facebook","category-seo-news","category-seo","tag-cambridge-analytica","tag-facebook","tag-seo","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Cambridge Analytica Facebook Scandal And Brands\u2019 SEO Efforts<\/title>\n<meta name=\"description\" content=\"Is your Facebook marketing campaign in danger in the wake of the Cambridge Analytica Facebook Scandal? Read about how the recent data scandal could affect your brand&#039;s SEO efforts and some best practices on continuing to reach your target audience here at Pure SEO.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Cambridge Analytica Facebook Scandal And Brands\u2019 SEO Efforts\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pureseo.com\/us\/blog\/social\/facebook\/cambridge-analytica-facebook-scandal-brands-seo-efforts\" \/>\n<meta property=\"og:site_name\" content=\"Pure SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pureseo\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-03T01:42:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-12-23T00:54:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pureseo.com\/wp-content\/uploads\/2018\/04\/woman-looking-at-laptop.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1365\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rachel Matela\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Pure_SEO\" \/>\n<meta name=\"twitter:site\" content=\"@Pure_SEO\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rachel Matela\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/us\\\/blog\\\/social\\\/facebook\\\/cambridge-analytica-facebook-scandal-brands-seo-efforts#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/us\\\/blog\\\/social\\\/facebook\\\/cambridge-analytica-facebook-scandal-brands-seo-efforts\"},\"author\":{\"name\":\"Rachel Matela\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/us#\\\/schema\\\/person\\\/40ffd5802dfe4fa794ef23f927955d4f\"},\"headline\":\"The Cambridge Analytica Facebook Scandal And Brands\u2019 SEO Efforts\",\"datePublished\":\"2018-04-03T01:42:04+00:00\",\"dateModified\":\"2019-12-23T00:54:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/us\\\/blog\\\/social\\\/facebook\\\/cambridge-analytica-facebook-scandal-brands-seo-efforts\"},\"wordCount\":532,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/us#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/us\\\/blog\\\/social\\\/facebook\\\/cambridge-analytica-facebook-scandal-brands-seo-efforts#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pureseo.com\\\/wp-content\\\/uploads\\\/2018\\\/04\\\/woman-looking-at-laptop.jpg\",\"keywords\":[\"cambridge analytica\",\"Facebook\",\"SEO\"],\"articleSection\":[\"Blog\",\"Facebook\",\"News\",\"SEO\"],\"inLanguage\":\"US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/pureseo.com\\\/us\\\/blog\\\/social\\\/facebook\\\/cambridge-analytica-facebook-scandal-brands-seo-efforts#respond\"]}],\"copyrightYear\":\"2018\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/us\\\/blog\\\/social\\\/facebook\\\/cambridge-analytica-facebook-scandal-brands-seo-efforts\",\"url\":\"https:\\\/\\\/pureseo.com\\\/us\\\/blog\\\/social\\\/facebook\\\/cambridge-analytica-facebook-scandal-brands-seo-efforts\",\"name\":\"The Cambridge Analytica Facebook Scandal And Brands\u2019 SEO Efforts\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/us#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/us\\\/blog\\\/social\\\/facebook\\\/cambridge-analytica-facebook-scandal-brands-seo-efforts#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/us\\\/blog\\\/social\\\/facebook\\\/cambridge-analytica-facebook-scandal-brands-seo-efforts#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pureseo.com\\\/wp-content\\\/uploads\\\/2018\\\/04\\\/woman-looking-at-laptop.jpg\",\"datePublished\":\"2018-04-03T01:42:04+00:00\",\"dateModified\":\"2019-12-23T00:54:16+00:00\",\"description\":\"Is your Facebook marketing campaign in danger in the wake of the Cambridge Analytica Facebook Scandal? Read about how the recent data scandal could affect your brand's SEO efforts and some best practices on continuing to reach your target audience here at Pure SEO.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/us\\\/blog\\\/social\\\/facebook\\\/cambridge-analytica-facebook-scandal-brands-seo-efforts#breadcrumb\"},\"inLanguage\":\"US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/pureseo.com\\\/us\\\/blog\\\/social\\\/facebook\\\/cambridge-analytica-facebook-scandal-brands-seo-efforts\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"US\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/us\\\/blog\\\/social\\\/facebook\\\/cambridge-analytica-facebook-scandal-brands-seo-efforts#primaryimage\",\"url\":\"https:\\\/\\\/pureseo.com\\\/wp-content\\\/uploads\\\/2018\\\/04\\\/woman-looking-at-laptop.jpg\",\"contentUrl\":\"https:\\\/\\\/pureseo.com\\\/wp-content\\\/uploads\\\/2018\\\/04\\\/woman-looking-at-laptop.jpg\",\"width\":2048,\"height\":1365,\"caption\":\"woman thinking in front of a lapotop\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/us\\\/blog\\\/social\\\/facebook\\\/cambridge-analytica-facebook-scandal-brands-seo-efforts#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Digital Marketing Agency\",\"item\":\"https:\\\/\\\/pureseo.com\\\/us\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/pureseo.com\\\/us\\\/blog\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Social Media\",\"item\":\"https:\\\/\\\/pureseo.com\\\/us\\\/blog\\\/social\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Facebook\",\"item\":\"https:\\\/\\\/pureseo.com\\\/us\\\/blog\\\/social\\\/facebook\"},{\"@type\":\"ListItem\",\"position\":5,\"name\":\"The Cambridge Analytica Facebook Scandal And Brands\u2019 SEO Efforts\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/us#website\",\"url\":\"https:\\\/\\\/pureseo.com\\\/us\",\"name\":\"Pure SEO\",\"description\":\"Digital Marketing Agency\",\"publisher\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/us#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/pureseo.com\\\/us?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"US\"},{\"@type\":[\"Organization\",\"Place\"],\"@id\":\"https:\\\/\\\/pureseo.com\\\/us#organization\",\"name\":\"Pure SEO\",\"url\":\"https:\\\/\\\/pureseo.com\\\/us\",\"logo\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/us\\\/blog\\\/social\\\/facebook\\\/cambridge-analytica-facebook-scandal-brands-seo-efforts#local-main-organization-logo\"},\"image\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/us\\\/blog\\\/social\\\/facebook\\\/cambridge-analytica-facebook-scandal-brands-seo-efforts#local-main-organization-logo\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/pureseo\",\"https:\\\/\\\/x.com\\\/Pure_SEO\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/pureseo\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCinrMPUg7xZncotAkegPvEA\"],\"address\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/us\\\/blog\\\/social\\\/facebook\\\/cambridge-analytica-facebook-scandal-brands-seo-efforts#local-main-place-address\"},\"telephone\":[],\"openingHoursSpecification\":[{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\",\"Friday\",\"Saturday\",\"Sunday\"],\"opens\":\"09:00\",\"closes\":\"17:00\"}]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/us#\\\/schema\\\/person\\\/40ffd5802dfe4fa794ef23f927955d4f\",\"name\":\"Rachel Matela\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8dc45c4f972dea75c9c16411c476d54b07473451aaf939f80a95263992842409?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8dc45c4f972dea75c9c16411c476d54b07473451aaf939f80a95263992842409?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8dc45c4f972dea75c9c16411c476d54b07473451aaf939f80a95263992842409?s=96&d=mm&r=g\",\"caption\":\"Rachel Matela\"},\"description\":\"Rachel is a Filipino Kiwi with a passion for the arts. Having graduated with an Arts Degree in English from UoA, she found writing work at PureSEO as a Junior Copywriter and quickly moved on to the role of Editor. In her spare time, she reads Austen and teaches dance classes in the weekend.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/rachel-jean-matela-7a7a867b\\\/\"],\"url\":\"https:\\\/\\\/pureseo.com\\\/us\\\/author\\\/rachel\"},{\"@type\":\"PostalAddress\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/us\\\/blog\\\/social\\\/facebook\\\/cambridge-analytica-facebook-scandal-brands-seo-efforts#local-main-place-address\",\"streetAddress\":\"35 Kawana Street, Northcote\",\"addressLocality\":\"Auckland\",\"postalCode\":\"0627\",\"addressRegion\":\"Auckland\",\"addressCountry\":\"NZ\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"US\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/us\\\/blog\\\/social\\\/facebook\\\/cambridge-analytica-facebook-scandal-brands-seo-efforts#local-main-organization-logo\",\"url\":\"https:\\\/\\\/pureseo.com\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/Digital-Marketing-Company-NZ-Pure-SEO.png\",\"contentUrl\":\"https:\\\/\\\/pureseo.com\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/Digital-Marketing-Company-NZ-Pure-SEO.png\",\"width\":4159,\"height\":2055,\"caption\":\"Pure SEO\"}]}<\/script>\n<meta name=\"geo.placename\" content=\"Auckland\" \/>\n<meta name=\"geo.region\" content=\"New Zealand\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The Cambridge Analytica Facebook Scandal And Brands\u2019 SEO Efforts","description":"Is your Facebook marketing campaign in danger in the wake of the Cambridge Analytica Facebook Scandal? Read about how the recent data scandal could affect your brand's SEO efforts and some best practices on continuing to reach your target audience here at Pure SEO.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"The Cambridge Analytica Facebook Scandal And Brands\u2019 SEO Efforts","og_url":"https:\/\/pureseo.com\/us\/blog\/social\/facebook\/cambridge-analytica-facebook-scandal-brands-seo-efforts","og_site_name":"Pure SEO","article_publisher":"https:\/\/www.facebook.com\/pureseo","article_published_time":"2018-04-03T01:42:04+00:00","article_modified_time":"2019-12-23T00:54:16+00:00","og_image":[{"width":2048,"height":1365,"url":"https:\/\/pureseo.com\/wp-content\/uploads\/2018\/04\/woman-looking-at-laptop.jpg","type":"image\/jpeg"}],"author":"Rachel Matela","twitter_card":"summary_large_image","twitter_creator":"@Pure_SEO","twitter_site":"@Pure_SEO","twitter_misc":{"Written by":"Rachel Matela","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/pureseo.com\/us\/blog\/social\/facebook\/cambridge-analytica-facebook-scandal-brands-seo-efforts#article","isPartOf":{"@id":"https:\/\/pureseo.com\/us\/blog\/social\/facebook\/cambridge-analytica-facebook-scandal-brands-seo-efforts"},"author":{"name":"Rachel Matela","@id":"https:\/\/pureseo.com\/us#\/schema\/person\/40ffd5802dfe4fa794ef23f927955d4f"},"headline":"The Cambridge Analytica Facebook Scandal And Brands\u2019 SEO Efforts","datePublished":"2018-04-03T01:42:04+00:00","dateModified":"2019-12-23T00:54:16+00:00","mainEntityOfPage":{"@id":"https:\/\/pureseo.com\/us\/blog\/social\/facebook\/cambridge-analytica-facebook-scandal-brands-seo-efforts"},"wordCount":532,"commentCount":0,"publisher":{"@id":"https:\/\/pureseo.com\/us#organization"},"image":{"@id":"https:\/\/pureseo.com\/us\/blog\/social\/facebook\/cambridge-analytica-facebook-scandal-brands-seo-efforts#primaryimage"},"thumbnailUrl":"https:\/\/pureseo.com\/wp-content\/uploads\/2018\/04\/woman-looking-at-laptop.jpg","keywords":["cambridge analytica","Facebook","SEO"],"articleSection":["Blog","Facebook","News","SEO"],"inLanguage":"US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/pureseo.com\/us\/blog\/social\/facebook\/cambridge-analytica-facebook-scandal-brands-seo-efforts#respond"]}],"copyrightYear":"2018","copyrightHolder":{"@id":"https:\/\/pureseo.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/pureseo.com\/us\/blog\/social\/facebook\/cambridge-analytica-facebook-scandal-brands-seo-efforts","url":"https:\/\/pureseo.com\/us\/blog\/social\/facebook\/cambridge-analytica-facebook-scandal-brands-seo-efforts","name":"The Cambridge Analytica Facebook Scandal And Brands\u2019 SEO Efforts","isPartOf":{"@id":"https:\/\/pureseo.com\/us#website"},"primaryImageOfPage":{"@id":"https:\/\/pureseo.com\/us\/blog\/social\/facebook\/cambridge-analytica-facebook-scandal-brands-seo-efforts#primaryimage"},"image":{"@id":"https:\/\/pureseo.com\/us\/blog\/social\/facebook\/cambridge-analytica-facebook-scandal-brands-seo-efforts#primaryimage"},"thumbnailUrl":"https:\/\/pureseo.com\/wp-content\/uploads\/2018\/04\/woman-looking-at-laptop.jpg","datePublished":"2018-04-03T01:42:04+00:00","dateModified":"2019-12-23T00:54:16+00:00","description":"Is your Facebook marketing campaign in danger in the wake of the Cambridge Analytica Facebook Scandal? Read about how the recent data scandal could affect your brand's SEO efforts and some best practices on continuing to reach your target audience here at Pure SEO.","breadcrumb":{"@id":"https:\/\/pureseo.com\/us\/blog\/social\/facebook\/cambridge-analytica-facebook-scandal-brands-seo-efforts#breadcrumb"},"inLanguage":"US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/pureseo.com\/us\/blog\/social\/facebook\/cambridge-analytica-facebook-scandal-brands-seo-efforts"]}]},{"@type":"ImageObject","inLanguage":"US","@id":"https:\/\/pureseo.com\/us\/blog\/social\/facebook\/cambridge-analytica-facebook-scandal-brands-seo-efforts#primaryimage","url":"https:\/\/pureseo.com\/wp-content\/uploads\/2018\/04\/woman-looking-at-laptop.jpg","contentUrl":"https:\/\/pureseo.com\/wp-content\/uploads\/2018\/04\/woman-looking-at-laptop.jpg","width":2048,"height":1365,"caption":"woman thinking in front of a lapotop"},{"@type":"BreadcrumbList","@id":"https:\/\/pureseo.com\/us\/blog\/social\/facebook\/cambridge-analytica-facebook-scandal-brands-seo-efforts#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Digital Marketing Agency","item":"https:\/\/pureseo.com\/us"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/pureseo.com\/us\/blog"},{"@type":"ListItem","position":3,"name":"Social Media","item":"https:\/\/pureseo.com\/us\/blog\/social"},{"@type":"ListItem","position":4,"name":"Facebook","item":"https:\/\/pureseo.com\/us\/blog\/social\/facebook"},{"@type":"ListItem","position":5,"name":"The Cambridge Analytica Facebook Scandal And Brands\u2019 SEO Efforts"}]},{"@type":"WebSite","@id":"https:\/\/pureseo.com\/us#website","url":"https:\/\/pureseo.com\/us","name":"Pure SEO","description":"Digital Marketing Agency","publisher":{"@id":"https:\/\/pureseo.com\/us#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/pureseo.com\/us?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"US"},{"@type":["Organization","Place"],"@id":"https:\/\/pureseo.com\/us#organization","name":"Pure SEO","url":"https:\/\/pureseo.com\/us","logo":{"@id":"https:\/\/pureseo.com\/us\/blog\/social\/facebook\/cambridge-analytica-facebook-scandal-brands-seo-efforts#local-main-organization-logo"},"image":{"@id":"https:\/\/pureseo.com\/us\/blog\/social\/facebook\/cambridge-analytica-facebook-scandal-brands-seo-efforts#local-main-organization-logo"},"sameAs":["https:\/\/www.facebook.com\/pureseo","https:\/\/x.com\/Pure_SEO","https:\/\/www.linkedin.com\/company\/pureseo\/","https:\/\/www.youtube.com\/channel\/UCinrMPUg7xZncotAkegPvEA"],"address":{"@id":"https:\/\/pureseo.com\/us\/blog\/social\/facebook\/cambridge-analytica-facebook-scandal-brands-seo-efforts#local-main-place-address"},"telephone":[],"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday","Saturday","Sunday"],"opens":"09:00","closes":"17:00"}]},{"@type":"Person","@id":"https:\/\/pureseo.com\/us#\/schema\/person\/40ffd5802dfe4fa794ef23f927955d4f","name":"Rachel Matela","image":{"@type":"ImageObject","inLanguage":"US","@id":"https:\/\/secure.gravatar.com\/avatar\/8dc45c4f972dea75c9c16411c476d54b07473451aaf939f80a95263992842409?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8dc45c4f972dea75c9c16411c476d54b07473451aaf939f80a95263992842409?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8dc45c4f972dea75c9c16411c476d54b07473451aaf939f80a95263992842409?s=96&d=mm&r=g","caption":"Rachel Matela"},"description":"Rachel is a Filipino Kiwi with a passion for the arts. Having graduated with an Arts Degree in English from UoA, she found writing work at PureSEO as a Junior Copywriter and quickly moved on to the role of Editor. In her spare time, she reads Austen and teaches dance classes in the weekend.","sameAs":["https:\/\/www.linkedin.com\/in\/rachel-jean-matela-7a7a867b\/"],"url":"https:\/\/pureseo.com\/us\/author\/rachel"},{"@type":"PostalAddress","@id":"https:\/\/pureseo.com\/us\/blog\/social\/facebook\/cambridge-analytica-facebook-scandal-brands-seo-efforts#local-main-place-address","streetAddress":"35 Kawana Street, Northcote","addressLocality":"Auckland","postalCode":"0627","addressRegion":"Auckland","addressCountry":"NZ"},{"@type":"ImageObject","inLanguage":"US","@id":"https:\/\/pureseo.com\/us\/blog\/social\/facebook\/cambridge-analytica-facebook-scandal-brands-seo-efforts#local-main-organization-logo","url":"https:\/\/pureseo.com\/wp-content\/uploads\/2019\/08\/Digital-Marketing-Company-NZ-Pure-SEO.png","contentUrl":"https:\/\/pureseo.com\/wp-content\/uploads\/2019\/08\/Digital-Marketing-Company-NZ-Pure-SEO.png","width":4159,"height":2055,"caption":"Pure SEO"}]},"geo.placename":"Auckland","geo.region":"New Zealand"},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/pureseo.com\/us\/wp-json\/wp\/v2\/posts\/12427","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pureseo.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pureseo.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pureseo.com\/us\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/pureseo.com\/us\/wp-json\/wp\/v2\/comments?post=12427"}],"version-history":[{"count":0,"href":"https:\/\/pureseo.com\/us\/wp-json\/wp\/v2\/posts\/12427\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pureseo.com\/us\/wp-json\/wp\/v2\/media\/21118"}],"wp:attachment":[{"href":"https:\/\/pureseo.com\/us\/wp-json\/wp\/v2\/media?parent=12427"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pureseo.com\/us\/wp-json\/wp\/v2\/categories?post=12427"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pureseo.com\/us\/wp-json\/wp\/v2\/tags?post=12427"},{"taxonomy":"ai","embeddable":true,"href":"https:\/\/pureseo.com\/us\/wp-json\/wp\/v2\/ai?post=12427"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}