{"id":12697,"date":"2018-05-25T16:30:46","date_gmt":"2018-05-25T03:30:46","guid":{"rendered":"https:\/\/pureseo.wpengine.com\/?p=12697"},"modified":"2019-12-20T15:21:50","modified_gmt":"2019-12-20T02:21:50","slug":"this-week-in-search-google-my-business-partners-program","status":"publish","type":"post","link":"https:\/\/pureseo.com\/us\/blog\/seo\/seo-news\/this-week-in-search-google-my-business-partners-program","title":{"rendered":"This Week in Search: Google’s GMB Partners Program is Launching, and More!"},"content":{"rendered":"\n
Pure SEO\u2019s This Week In Search series takes a look at the top SEO and SEM news stories from the week.<\/div>\n\n\n\n
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This week, Google prepares to launch the Google My Business Partners program, Google AdWords requires parallel tracking for all accounts,  Google Trends got an update, and GDPR takes into effect on the 25th of May!<\/p>\n

Google is Launching the Google My Business Partners Program<\/h2>\n<\/div>\n\n\n\n

In a recent announcement<\/a> on taking action against scammers, Google said they’re launching the Google My Business Partners program. This program will give business owners a directory of trusted Google Partners to choose from when they need help managing GMB listings.<\/p>\n\n\n\n

There was no mention of exactly how<\/em> an agency would be approved to go on this list, but trusted partners around the world will be eligible for early access to the program. To further support agencies and platform partners, partners will also be eligible for a partner manager, and have the potential to be featured on the GMB website.<\/p>\n\n\n\n
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Google Requires Parallel Tracking for All AdWords Accounts<\/h2>\n\n\n\n

Parallel tracking helps improve mobile site speed for advertisers using click measurement systems. Web browsers do this by processing click measurement requests in the background to help people reach a site several seconds faster.<\/p>\n\n\n\n

Google announced<\/a> that by October 30, 2018, parallel tracking will be required for all Google AdWords<\/a> accounts. Learn more<\/a> about parallel tracking and whether or not your click measurement system is compatible.<\/p>\n\n\n\n

Once you’ve confirmed that your click measurement system is compatible, opt in for parallel tracking from the “Settings” page on your account, and go to the “Tracking” section.<\/p>\n\n\n\n

Google Trends Gets an Update!<\/span><\/h2>\n\n\n\n

Google Trends has been updated with new features, simpler navigation, and more ways to explore data and stories.<\/p>\n\n\n\n

Here are some of the new Google Trends features:<\/p>\n\n\n\n