{"id":15062,"date":"2019-04-12T14:28:34","date_gmt":"2019-04-12T01:28:34","guid":{"rendered":"https:\/\/www.pureseo.co.nz\/?p=15062"},"modified":"2019-04-12T14:28:34","modified_gmt":"2019-04-12T01:28:34","slug":"facebook-click-gap-and-seo","status":"publish","type":"post","link":"https:\/\/pureseo.com\/us\/blog\/facebook-click-gap-and-seo","title":{"rendered":"SEO Just Got More Important With The Launch Of Facebook\u2019s \u2018Fake News\u2019 Fighting \u2018Click-Gap\u2019 Signal"},"content":{"rendered":"\n\t\t\t\t\n<p>Yesterday Facebook announced and globally rolled out <strong>\u201cClick-Gap\u201d<\/strong> a new signal in its News Feed algorithm to fight the spread of \u2018fake news\u2019 on its platform. What immediately became clear to SEOs out there is that Click-Gap is Facebook\u2019s version of Google\u2019s PageRank algorithm.<\/p>\n\n\n\n&nbsp;\n\n\n\n<h2>How Click-Gap Works\ufeff<\/h2>\n\n\n\n<p>Details are still scarce, but what is clear is that to reduce misinformation and low-quality content appearing on Facebook News Feeds Click-Gap looks at the authoritativeness of the website outside of Facebook\u2019s own network. <br><\/p>\n\n\n\n<p>What this means is that web domains which have a lot of high-quality inbound links pointing to them from other authoritative and trusted websites will help surface their posts and links higher up and more often in Facebook user News Feeds.<\/p>\n\n\n\n<p>For posts from web domains on Facebook\u2019s News Feed that only a few other low-quality websites on the broader web are linking to will have more limited audience reach by Facebook.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/www.pureseo.co.nz\/wp-content\/uploads\/2019\/04\/Google-PageRank-Algorithm-SEO-1024x635.jpg\" alt=\"\" class=\"wp-image-15071 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/635;\" \/><\/figure>\n\n\n\n&nbsp;\n\n\n\n<h2>How It Changes The SEO Landscape\ufeff<\/h2>\n\n\n\n<p>Links. Websites that are seen as experts in their field and have a solid SEO strategy in place that encompasses building quality inbound links to their website will not only benefit from having their websites rise in Google\u2019s search results &#8211; but will now have more visibility in Facebook News Feeds too.<\/p>\n\n\n\n&nbsp;\n\n\n\n<h2>The Future of Facebook Click-Gap\ufeff<\/h2>\n\n\n\n<p>While it is very early, Click-Gap is Facebook\u2019s beginning in a long process to improve the trustworthiness of its content and fight Fake News. It\u2019s an important page they have taken out of Google\u2019s playbook and have now implemented in a relatively rudimentary form when compared to Google.<\/p>\n\n\n\n<p>Over the decades Google\u2019s own PageRank algorithm has changed significantly and sits within an overall search algorithm that is known to encompass over 250+ ranking signals (and 10,000 variations and sub-signals) to determine it\u2019s Search Engine Results Pages (SERP\u2019s).<br><br>There is no doubt that Facebook&#8217;s Click-Gap signal will be rapidly refined as more data comes in.<\/p>\n\n\n\n&nbsp;\n\n\n\n<p><\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p><\/p>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\t\t\t\tYesterday Facebook announced and globally rolled out \u201cClick-Gap\u201d a new signal in its News Feed algorithm to fight the spread of \u2018fake news\u2019 on its platform. What immediately became clear to SEO\u2019s out there is that Click-Gap is Facebook\u2019s version of Google\u2019s PageRank algorithm.\t\t<\/p>\n","protected":false},"author":2,"featured_media":15063,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[2,192,3,306],"tags":[],"ai":[],"class_list":["post-15062","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-facebook","category-seo","category-social","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>SEO &amp; The Launch of Facebook\u2019s \u2018Fake News\u2019 Fighting \u2018Click-Gap\u2019 Signal<\/title>\n<meta name=\"description\" content=\"Facebook&#039;s &quot;Click-Gap\u201d is a new signal in its News Feed algorithm to fight the spread of \u2018Fake News\u2019 on its platform by using links to determine quality.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO &amp; The Launch of Facebook\u2019s \u2018Fake News\u2019 Fighting \u2018Click-Gap\u2019 Signal\" \/>\n<meta property=\"og:description\" content=\"Facebook&#039;s &quot;Click-Gap\u201d is a new signal in its News Feed algorithm to fight the spread of \u2018Fake News\u2019 on its platform by using links to determine quality.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pureseo.com\/us\/blog\/facebook-click-gap-and-seo\" \/>\n<meta property=\"og:site_name\" content=\"Pure SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pureseo\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-12T01:28:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pureseo.com\/wp-content\/uploads\/2019\/04\/Facebook-ClickGap-PageRank-SEO-Linkbuilding.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1282\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dallas Rabot\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"SEO Just Got More Important With The Launch Of Facebook\u2019s \u2018Fake News\u2019 Fighting \u2018Click-Gap\u2019 Signal\" \/>\n<meta name=\"twitter:description\" content=\"Yesterday Facebook announced and globally rolled out \u201cClick-Gap\u201d a new signal in its News Feed algorithm to fight the spread of \u2018fake news\u2019 on its platform. 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