{"id":31871,"date":"2020-01-24T16:26:00","date_gmt":"2020-01-24T03:26:00","guid":{"rendered":"https:\/\/pureseotest.wpengine.com\/?p=31871"},"modified":"2020-01-24T16:26:37","modified_gmt":"2020-01-24T03:26:37","slug":"your-guide-optimising-javascript-enabled-website","status":"publish","type":"post","link":"https:\/\/pureseo.com\/us\/blog\/your-guide-optimising-javascript-enabled-website","title":{"rendered":"Your Guide to Optimising A JavaScript-enabled Website"},"content":{"rendered":"\n<p>If you\u2019ve ever opened up a website and immediately encountered a bright and shiny animation, or a pop-up prompting you to another page, then you already know at least some of what a JavaScript-enabled website can do.<\/p>\n\n\n\n<p>Modern web developers and <a href=\"https:\/\/pureseo.com\/nz\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\"><strong>digital marketing<\/strong> <\/a>professionals are constantly looking for ways to make websites more dynamic and interesting for the users who come across them, and JavaScript is the language that allows them to do it. JavaScript\u2014while arguably not a programming language in its own right\u2014is the key to making a website interactive and engaging.<\/p>\n\n\n\n<p>However, despite the fact that JavaScript is implemented on <strong><a rel=\"nofollow noopener noreferrer\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.lighthouselabs.ca\/blog\/10-popular-websites-built-using-javascript\" target=\"_blank\">95% of all websites<\/a>, <\/strong>there is a significant portion of people in the online industry who don\u2019t know how to optimise their JavaScript-enabled website. <\/p>\n\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\">What is JavaScript?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-src=\"https:\/\/pureseo.com\/wp-content\/uploads\/2020\/01\/Pure-SEO-Website-Template-10-1920x1080.jpg\" alt=\"A screen with JavaScript code on it.\" class=\"wp-image-31873 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1080;\" \/><\/figure>\n\n\n\n<p>JavaScript (JS) has a variety of\napplications. In terms of website creation, it is lines of code written into\nthe HTML that constructs a website that can communicate directly with a web\nbrowser. Instead of executing commands on its own, it tells the browser what to\nload and where, and the browser does all of the hard work. <\/p>\n\n\n\n<p>JavaScript allows developers to include\nfeatures that turn a webpage from a simple page of information into an\ninteractive experience, including things like:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Popups and alerts<\/li><li>Animated graphics<\/li><li>Scrolling video boxes<\/li><li>Customised content updates<\/li><\/ul>\n\n\n\n<p>Imagine that the webpage is a stage play:\nthe HTML is the story being acted out on stage, and the JavaScript is the props,\nset, and music that brings it to life. The story can be played out without all\nof these peripherals, but it tends to look a bit flat. Like Les Mis\u00e9rables without\nthe costumes, or Tchaikovsky without his cannons.<\/p>\n\n\n\n<p>That makes you the stage manager; the invisible orchestrator behind the scenes making sure that everything runs smoothly. And if you want people in the audience, there are some things you need to do to get your production found. <\/p>\n\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\">Three Keys to Optimising a JavaScript-Enabled Website<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-src=\"https:\/\/pureseo.com\/wp-content\/uploads\/2020\/01\/Pure-SEO-Website-Template-11-1920x1080.jpg\" alt=\"Three different-coloured keys.\" class=\"wp-image-31876 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1080;\" \/><\/figure>\n\n\n\n<p>The only way to get people to your website from a SERP is to make sure it is indexed. \u201cIndexing\u201d is Google\u2019s method of storing websites to serve as search results, and if your site is not in that digital Rolodex then you\u2019re going to miss out on users. That\u2019s why <strong><a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"\/?page_id=27223\" target=\"_blank\">SEO<\/a><\/strong> exists: <strong>to ensure your website can be seen by the search engine, which in turn presents it to your ideal users. <\/strong><\/p>\n\n\n\n<p>So, how do you make sure that each page of\nyour website is indexed when JavaScript is added into the mix? Let\u2019s take a\nlook. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Number One: Let Web Crawlers See Your Site<\/h3>\n\n\n\n<p>There is one rule here: what cannot be seen cannot be indexed. A <strong>robots.txt <\/strong>file is like a directory for the web crawlers that will visit your site, sending them through your pages and telling them what to miss out. Use your robots.txt file to provide web crawlers with as much of the same information users see as possible. <\/p>\n\n\n\n<p>This helps Google to understand the user experience on your website, and since they want their users to be happy, they will rank a site with good UX higher on its results page. While you can choose to redirect crawlers away from JavaScript-enabled pages, hiding your JavaScript can make you go down in rankings because Google thinks you\u2019re cloaking something.<\/p>\n\n\n\n<p>You can <strong><a href=\"https:\/\/support.google.com\/webmasters\/answer\/7440203\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" aria-label=\" (opens in a new tab)\">manually check<\/a><\/strong> to see if Google can index your content using their Index Coverage report in GSC. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Number Two: Test Your Site in Different Environments<\/h3>\n\n\n\n<p>Some search engines can\u2019t render JavaScript\nat all, and therefore cannot index websites that use it. Google can, but it can\nonly index what has been rendered. If your site isn\u2019t indexed then it\u2019s not\ngoing to be found, so it\u2019s crucial to test how it renders in different environments!<\/p>\n\n\n\n<p>To do that, you need to know what a DOM is. The Document Object Model (DOM) is a tool that Google uses to break down web pages\u2019 code and subsequently render them. In essence, it\u2019s an example of what Google \u201csees\u201d when it looks at your page. You can use the DOM to test if all of your scripts are running properly, and to resolve any breaks in the code should the element not show up.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Number Three: Keep on Top of Site Speed<\/h3>\n\n\n\n<p>If there is a massive JavaScript file that has to load before the base HTML can load, then the rendering of the site is going to be significantly delayed. This is bad to Google, as the search engine values user experience and therefore emphasises how quickly a page loads readable content. <\/p>\n\n\n\n<p>So what do you do? Instead of linking a file to existing HTML, write the JavaScript into the HTML code so that it renders alongside. Also, make sure to test your page speed across multiple environments and on mobile devices (Google uses mobile-first indexing). <\/p>\n\n\n\n<p>If there is one thing to take away from this guide, it is test, test, test. No matter what changes you make, you need to be sure that Google can see them as your user does and accurately rank your page in the SERP. Don\u2019t let the amazing elements of your website get lost in a miasma of misfortune! <\/p>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">Make sure your JavaScript-enabled site is optimised with Pure\nSEO.<\/h4>\n\n\n\n<p>As the top <strong><a href=\"\/?page_id=22870\">search engine optimisation company<\/a><\/strong> in New Zealand, we have a team of experts who have been neck-deep in Google\u2019s rules and regulations for years. If you\u2019re not sure how to approach making sure your site has been indexed properly, just give us a call and we\u2019ll take it from there. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019ve ever opened up a website and immediately encountered a bright and shiny animation, or a pop-up prompting you&#8230;<\/p>\n","protected":false},"author":8,"featured_media":31879,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[2,593,3],"tags":[],"ai":[],"class_list":["post-31871","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-on-page-optimisation","category-seo","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Your Guide to Optimising A JavaScript-enabled Website - Pure SEO<\/title>\n<meta name=\"description\" content=\"Most websites online are JavaScript-enabled, so it&#039;s crucial to know how to implement SEO best practice on a site with JavaScript. Learn more here!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Your Guide to Optimising A JavaScript-enabled Website\" \/>\n<meta property=\"og:description\" content=\"If you\u2019ve ever opened up a website and immediately encountered a bright and shiny animation, or a pop-up prompting you to another page, then you already\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pureseo.com\/us\/blog\/your-guide-optimising-javascript-enabled-website\" \/>\n<meta property=\"og:site_name\" content=\"Pure SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pureseo\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-24T03:26:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-01-24T03:26:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pureseo.com\/wp-content\/uploads\/2020\/01\/Pure-SEO-Website-Template-9.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Courtney-Dale Nel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Pure_SEO\" \/>\n<meta name=\"twitter:site\" content=\"@Pure_SEO\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Courtney-Dale Nel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/us\\\/blog\\\/your-guide-optimising-javascript-enabled-website#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/us\\\/blog\\\/your-guide-optimising-javascript-enabled-website\"},\"author\":{\"name\":\"Courtney-Dale Nel\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/us#\\\/schema\\\/person\\\/4dd30ddb2655772ac2e0ba3996ede66d\"},\"headline\":\"Your Guide to Optimising A JavaScript-enabled Website\",\"datePublished\":\"2020-01-24T03:26:00+00:00\",\"dateModified\":\"2020-01-24T03:26:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/us\\\/blog\\\/your-guide-optimising-javascript-enabled-website\"},\"wordCount\":959,\"publisher\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/us#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/us\\\/blog\\\/your-guide-optimising-javascript-enabled-website#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pureseo.com\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/Pure-SEO-Website-Template-9.jpg\",\"articleSection\":[\"Blog\",\"On-page Optimisation\",\"SEO\"],\"inLanguage\":\"US\",\"copyrightYear\":\"2020\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/us\\\/blog\\\/your-guide-optimising-javascript-enabled-website\",\"url\":\"https:\\\/\\\/pureseo.com\\\/us\\\/blog\\\/your-guide-optimising-javascript-enabled-website\",\"name\":\"Your Guide to Optimising A JavaScript-enabled Website - Pure SEO\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/us#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/us\\\/blog\\\/your-guide-optimising-javascript-enabled-website#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/us\\\/blog\\\/your-guide-optimising-javascript-enabled-website#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pureseo.com\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/Pure-SEO-Website-Template-9.jpg\",\"datePublished\":\"2020-01-24T03:26:00+00:00\",\"dateModified\":\"2020-01-24T03:26:37+00:00\",\"description\":\"Most websites online are JavaScript-enabled, so it's crucial to know how to implement SEO best practice on a site with JavaScript. 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