{"id":583,"date":"2014-04-10T20:39:02","date_gmt":"2014-04-10T20:39:02","guid":{"rendered":"https:\/\/pureseo.wpengine.com\/?p=583"},"modified":"2019-08-12T15:34:51","modified_gmt":"2019-08-12T03:34:51","slug":"google-serp-make-over-what-has-changed","status":"publish","type":"post","link":"https:\/\/pureseo.com\/us\/blog\/google-serp-make-over-what-has-changed","title":{"rendered":"Google SERP Make-Over: What Has Changed?"},"content":{"rendered":"\n<p>First introduced as an \u2018experiment\u2019, Google quickly changed its entire search design over to the new format, both on desktop and mobile. According to Jon Wiley, lead designer at Google, the changes improve readability, provide an overall cleaner look, as well as making the multi-device experience more consistent. The new look has the additional benefit of simplifying future improvements across devices, Wiley adds.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/www.pureseo.co.nz\/wp-content\/uploads\/2014\/04\/Make-up-Brushes.jpg\"><img decoding=\"async\" data-src=\"https:\/\/www.pureseo.co.nz\/wp-content\/uploads\/2014\/04\/Make-up-Brushes.jpg\" alt=\"Make up Brushes\" class=\"wp-image-978 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/figure><\/div>\n\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\"> What has changed? <\/h2>\n\n\n\n<p>\u2022 Titles are larger<br>\u2022 Underlines were removed<br>\u2022 Line spacing optimised<br>\u2022 New ad label format (now also for desktop)<\/p>\n\n\n\n<p>The following snapshot gives a good visual overview of how the new and former design formats differ:<\/p>\n\n\n\n<p>(Image: Search Engine Land)<\/p>\n\n\n\n<p>From the perspective of an SEO professional, it appears the changes do not primarily serve the improvement of aesthetics or consistency. Their goal is to make Google Search more AdWords friendly! One striking example is the disappearance of the \u2018obvious\u2019 background colour for Pay-Per-Click (PPC) ads. The beige box has been replaced with the yellowish-framed word \u2018Ad\u2019 that now appears before the URL of ad results.<\/p>\n\n\n\n<p>Overall, the new design approximates the looks of paid ads and organic search results. An average Google user can no longer distinguish ads from regular search as easily.<\/p>\n\n\n\n<br>\n\n\n\n<h3 class=\"wp-block-heading\"> Why is that good for Google? <\/h3>\n\n\n\n<p>It drives AdWords sales and generates more profit for advertisers as well. Thus, businesses running AdWords campaign are given a free \u2018upgrade\u2019 by Google, which may well reflect positively in their Click-Through-Rate (CTR).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>First introduced as an \u2018experiment\u2019, Google quickly changed its entire search design over to the new format, both on desktop&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[2,3],"tags":[],"ai":[],"class_list":["post-583","post","type-post","status-publish","format-standard","hentry","category-blog","category-seo","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google SERP Make-Over: What Has Changed? - Pure SEO<\/title>\n<meta name=\"description\" content=\"First introduced as an \u2018experiment\u2019, Google quickly changed its entire search design over to the new format, both on desktop and mobile. Read more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google SERP Make-Over: What Has Changed?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pureseo.com\/us\/blog\/google-serp-make-over-what-has-changed\" \/>\n<meta property=\"og:site_name\" content=\"Pure SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pureseo\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/pureseo\" \/>\n<meta property=\"article:published_time\" content=\"2014-04-10T20:39:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-08-12T03:34:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.pureseo.co.nz\/wp-content\/uploads\/2014\/04\/Make-up-Brushes.jpg\" \/>\n<meta name=\"author\" content=\"The Pure SEO Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Pure_SEO\" \/>\n<meta name=\"twitter:site\" content=\"@Pure_SEO\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"The Pure SEO Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/us\\\/blog\\\/google-serp-make-over-what-has-changed#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/us\\\/blog\\\/google-serp-make-over-what-has-changed\"},\"author\":{\"name\":\"The Pure SEO Team\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/us#\\\/schema\\\/person\\\/93c7ec0a70a719b400b3745342cb68d8\"},\"headline\":\"Google SERP Make-Over: What Has Changed?\",\"datePublished\":\"2014-04-10T20:39:02+00:00\",\"dateModified\":\"2019-08-12T03:34:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/us\\\/blog\\\/google-serp-make-over-what-has-changed\"},\"wordCount\":243,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/us#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/us\\\/blog\\\/google-serp-make-over-what-has-changed#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.pureseo.co.nz\\\/wp-content\\\/uploads\\\/2014\\\/04\\\/Make-up-Brushes.jpg\",\"articleSection\":[\"Blog\",\"SEO\"],\"inLanguage\":\"US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/pureseo.com\\\/us\\\/blog\\\/google-serp-make-over-what-has-changed#respond\"]}],\"copyrightYear\":\"2014\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/us\\\/blog\\\/google-serp-make-over-what-has-changed\",\"url\":\"https:\\\/\\\/pureseo.com\\\/us\\\/blog\\\/google-serp-make-over-what-has-changed\",\"name\":\"Google SERP Make-Over: What Has Changed? - Pure SEO\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/us#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/us\\\/blog\\\/google-serp-make-over-what-has-changed#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/us\\\/blog\\\/google-serp-make-over-what-has-changed#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.pureseo.co.nz\\\/wp-content\\\/uploads\\\/2014\\\/04\\\/Make-up-Brushes.jpg\",\"datePublished\":\"2014-04-10T20:39:02+00:00\",\"dateModified\":\"2019-08-12T03:34:51+00:00\",\"description\":\"First introduced as an \u2018experiment\u2019, Google quickly changed its entire search design over to the new format, both on desktop and mobile. Read more.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/us\\\/blog\\\/google-serp-make-over-what-has-changed#breadcrumb\"},\"inLanguage\":\"US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/pureseo.com\\\/us\\\/blog\\\/google-serp-make-over-what-has-changed\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"US\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/us\\\/blog\\\/google-serp-make-over-what-has-changed#primaryimage\",\"url\":\"https:\\\/\\\/www.pureseo.co.nz\\\/wp-content\\\/uploads\\\/2014\\\/04\\\/Make-up-Brushes.jpg\",\"contentUrl\":\"https:\\\/\\\/www.pureseo.co.nz\\\/wp-content\\\/uploads\\\/2014\\\/04\\\/Make-up-Brushes.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/us\\\/blog\\\/google-serp-make-over-what-has-changed#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Digital Marketing Agency\",\"item\":\"https:\\\/\\\/pureseo.com\\\/us\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/pureseo.com\\\/us\\\/blog\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Google SERP Make-Over: What Has Changed?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/us#website\",\"url\":\"https:\\\/\\\/pureseo.com\\\/us\",\"name\":\"Pure SEO\",\"description\":\"Digital Marketing Agency\",\"publisher\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/us#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/pureseo.com\\\/us?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"US\"},{\"@type\":[\"Organization\",\"Place\"],\"@id\":\"https:\\\/\\\/pureseo.com\\\/us#organization\",\"name\":\"Pure SEO\",\"url\":\"https:\\\/\\\/pureseo.com\\\/us\",\"logo\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/us\\\/blog\\\/google-serp-make-over-what-has-changed#local-main-organization-logo\"},\"image\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/us\\\/blog\\\/google-serp-make-over-what-has-changed#local-main-organization-logo\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/pureseo\",\"https:\\\/\\\/x.com\\\/Pure_SEO\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/pureseo\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCinrMPUg7xZncotAkegPvEA\"],\"address\":{\"@id\":\"https:\\\/\\\/pureseo.com\\\/us\\\/blog\\\/google-serp-make-over-what-has-changed#local-main-place-address\"},\"telephone\":[],\"openingHoursSpecification\":[{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\",\"Friday\",\"Saturday\",\"Sunday\"],\"opens\":\"09:00\",\"closes\":\"17:00\"}]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/us#\\\/schema\\\/person\\\/93c7ec0a70a719b400b3745342cb68d8\",\"name\":\"The Pure SEO Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dd4c12139933aba4142b880674211960be2ea93ffb8caa9f8bdf672d15c7f7d8?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dd4c12139933aba4142b880674211960be2ea93ffb8caa9f8bdf672d15c7f7d8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dd4c12139933aba4142b880674211960be2ea93ffb8caa9f8bdf672d15c7f7d8?s=96&d=mm&r=g\",\"caption\":\"The Pure SEO Team\"},\"description\":\"The editorial team at Pure SEO is super proud of our content. Follow our official channels on social media.\",\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/pureseo\",\"https:\\\/\\\/www.instagram.com\\\/pureseo_official\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/pureseo\\\/\",\"https:\\\/\\\/x.com\\\/Pure_SEO\"],\"url\":\"https:\\\/\\\/pureseo.com\\\/us\\\/author\\\/webmaster\"},{\"@type\":\"PostalAddress\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/us\\\/blog\\\/google-serp-make-over-what-has-changed#local-main-place-address\",\"streetAddress\":\"35 Kawana Street, Northcote\",\"addressLocality\":\"Auckland\",\"postalCode\":\"0627\",\"addressRegion\":\"Auckland\",\"addressCountry\":\"NZ\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"US\",\"@id\":\"https:\\\/\\\/pureseo.com\\\/us\\\/blog\\\/google-serp-make-over-what-has-changed#local-main-organization-logo\",\"url\":\"https:\\\/\\\/pureseo.com\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/Digital-Marketing-Company-NZ-Pure-SEO.png\",\"contentUrl\":\"https:\\\/\\\/pureseo.com\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/Digital-Marketing-Company-NZ-Pure-SEO.png\",\"width\":4159,\"height\":2055,\"caption\":\"Pure SEO\"}]}<\/script>\n<meta name=\"geo.placename\" content=\"Auckland\" \/>\n<meta name=\"geo.region\" content=\"New Zealand\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Google SERP Make-Over: What Has Changed? - Pure SEO","description":"First introduced as an \u2018experiment\u2019, Google quickly changed its entire search design over to the new format, both on desktop and mobile. Read more.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Google SERP Make-Over: What Has Changed?","og_url":"https:\/\/pureseo.com\/us\/blog\/google-serp-make-over-what-has-changed","og_site_name":"Pure SEO","article_publisher":"https:\/\/www.facebook.com\/pureseo","article_author":"https:\/\/www.facebook.com\/pureseo","article_published_time":"2014-04-10T20:39:02+00:00","article_modified_time":"2019-08-12T03:34:51+00:00","og_image":[{"url":"https:\/\/www.pureseo.co.nz\/wp-content\/uploads\/2014\/04\/Make-up-Brushes.jpg","type":"","width":"","height":""}],"author":"The Pure SEO Team","twitter_card":"summary_large_image","twitter_creator":"@Pure_SEO","twitter_site":"@Pure_SEO","twitter_misc":{"Written by":"The Pure SEO Team","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/pureseo.com\/us\/blog\/google-serp-make-over-what-has-changed#article","isPartOf":{"@id":"https:\/\/pureseo.com\/us\/blog\/google-serp-make-over-what-has-changed"},"author":{"name":"The Pure SEO Team","@id":"https:\/\/pureseo.com\/us#\/schema\/person\/93c7ec0a70a719b400b3745342cb68d8"},"headline":"Google SERP Make-Over: What Has Changed?","datePublished":"2014-04-10T20:39:02+00:00","dateModified":"2019-08-12T03:34:51+00:00","mainEntityOfPage":{"@id":"https:\/\/pureseo.com\/us\/blog\/google-serp-make-over-what-has-changed"},"wordCount":243,"commentCount":0,"publisher":{"@id":"https:\/\/pureseo.com\/us#organization"},"image":{"@id":"https:\/\/pureseo.com\/us\/blog\/google-serp-make-over-what-has-changed#primaryimage"},"thumbnailUrl":"https:\/\/www.pureseo.co.nz\/wp-content\/uploads\/2014\/04\/Make-up-Brushes.jpg","articleSection":["Blog","SEO"],"inLanguage":"US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/pureseo.com\/us\/blog\/google-serp-make-over-what-has-changed#respond"]}],"copyrightYear":"2014","copyrightHolder":{"@id":"https:\/\/pureseo.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/pureseo.com\/us\/blog\/google-serp-make-over-what-has-changed","url":"https:\/\/pureseo.com\/us\/blog\/google-serp-make-over-what-has-changed","name":"Google SERP Make-Over: What Has Changed? - Pure SEO","isPartOf":{"@id":"https:\/\/pureseo.com\/us#website"},"primaryImageOfPage":{"@id":"https:\/\/pureseo.com\/us\/blog\/google-serp-make-over-what-has-changed#primaryimage"},"image":{"@id":"https:\/\/pureseo.com\/us\/blog\/google-serp-make-over-what-has-changed#primaryimage"},"thumbnailUrl":"https:\/\/www.pureseo.co.nz\/wp-content\/uploads\/2014\/04\/Make-up-Brushes.jpg","datePublished":"2014-04-10T20:39:02+00:00","dateModified":"2019-08-12T03:34:51+00:00","description":"First introduced as an \u2018experiment\u2019, Google quickly changed its entire search design over to the new format, both on desktop and mobile. Read more.","breadcrumb":{"@id":"https:\/\/pureseo.com\/us\/blog\/google-serp-make-over-what-has-changed#breadcrumb"},"inLanguage":"US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/pureseo.com\/us\/blog\/google-serp-make-over-what-has-changed"]}]},{"@type":"ImageObject","inLanguage":"US","@id":"https:\/\/pureseo.com\/us\/blog\/google-serp-make-over-what-has-changed#primaryimage","url":"https:\/\/www.pureseo.co.nz\/wp-content\/uploads\/2014\/04\/Make-up-Brushes.jpg","contentUrl":"https:\/\/www.pureseo.co.nz\/wp-content\/uploads\/2014\/04\/Make-up-Brushes.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/pureseo.com\/us\/blog\/google-serp-make-over-what-has-changed#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Digital Marketing Agency","item":"https:\/\/pureseo.com\/us"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/pureseo.com\/us\/blog"},{"@type":"ListItem","position":3,"name":"Google SERP Make-Over: What Has Changed?"}]},{"@type":"WebSite","@id":"https:\/\/pureseo.com\/us#website","url":"https:\/\/pureseo.com\/us","name":"Pure SEO","description":"Digital Marketing Agency","publisher":{"@id":"https:\/\/pureseo.com\/us#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/pureseo.com\/us?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"US"},{"@type":["Organization","Place"],"@id":"https:\/\/pureseo.com\/us#organization","name":"Pure SEO","url":"https:\/\/pureseo.com\/us","logo":{"@id":"https:\/\/pureseo.com\/us\/blog\/google-serp-make-over-what-has-changed#local-main-organization-logo"},"image":{"@id":"https:\/\/pureseo.com\/us\/blog\/google-serp-make-over-what-has-changed#local-main-organization-logo"},"sameAs":["https:\/\/www.facebook.com\/pureseo","https:\/\/x.com\/Pure_SEO","https:\/\/www.linkedin.com\/company\/pureseo\/","https:\/\/www.youtube.com\/channel\/UCinrMPUg7xZncotAkegPvEA"],"address":{"@id":"https:\/\/pureseo.com\/us\/blog\/google-serp-make-over-what-has-changed#local-main-place-address"},"telephone":[],"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday","Saturday","Sunday"],"opens":"09:00","closes":"17:00"}]},{"@type":"Person","@id":"https:\/\/pureseo.com\/us#\/schema\/person\/93c7ec0a70a719b400b3745342cb68d8","name":"The Pure SEO Team","image":{"@type":"ImageObject","inLanguage":"US","@id":"https:\/\/secure.gravatar.com\/avatar\/dd4c12139933aba4142b880674211960be2ea93ffb8caa9f8bdf672d15c7f7d8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/dd4c12139933aba4142b880674211960be2ea93ffb8caa9f8bdf672d15c7f7d8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/dd4c12139933aba4142b880674211960be2ea93ffb8caa9f8bdf672d15c7f7d8?s=96&d=mm&r=g","caption":"The Pure SEO Team"},"description":"The editorial team at Pure SEO is super proud of our content. Follow our official channels on social media.","sameAs":["https:\/\/www.facebook.com\/pureseo","https:\/\/www.instagram.com\/pureseo_official\/","https:\/\/www.linkedin.com\/company\/pureseo\/","https:\/\/x.com\/Pure_SEO"],"url":"https:\/\/pureseo.com\/us\/author\/webmaster"},{"@type":"PostalAddress","@id":"https:\/\/pureseo.com\/us\/blog\/google-serp-make-over-what-has-changed#local-main-place-address","streetAddress":"35 Kawana Street, Northcote","addressLocality":"Auckland","postalCode":"0627","addressRegion":"Auckland","addressCountry":"NZ"},{"@type":"ImageObject","inLanguage":"US","@id":"https:\/\/pureseo.com\/us\/blog\/google-serp-make-over-what-has-changed#local-main-organization-logo","url":"https:\/\/pureseo.com\/wp-content\/uploads\/2019\/08\/Digital-Marketing-Company-NZ-Pure-SEO.png","contentUrl":"https:\/\/pureseo.com\/wp-content\/uploads\/2019\/08\/Digital-Marketing-Company-NZ-Pure-SEO.png","width":4159,"height":2055,"caption":"Pure SEO"}]},"geo.placename":"Auckland","geo.region":"New Zealand"},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/pureseo.com\/us\/wp-json\/wp\/v2\/posts\/583","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pureseo.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pureseo.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pureseo.com\/us\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pureseo.com\/us\/wp-json\/wp\/v2\/comments?post=583"}],"version-history":[{"count":0,"href":"https:\/\/pureseo.com\/us\/wp-json\/wp\/v2\/posts\/583\/revisions"}],"wp:attachment":[{"href":"https:\/\/pureseo.com\/us\/wp-json\/wp\/v2\/media?parent=583"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pureseo.com\/us\/wp-json\/wp\/v2\/categories?post=583"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pureseo.com\/us\/wp-json\/wp\/v2\/tags?post=583"},{"taxonomy":"ai","embeddable":true,"href":"https:\/\/pureseo.com\/us\/wp-json\/wp\/v2\/ai?post=583"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}