SMX Sydney is Australia’s best Search Engine Marketing conference, it\u2019s been running for seven consecutive years and attracts a wide range of people from marketers, business owners, industry professionals, SEO Gurus and thought leaders from some of the worlds most influential internet companies.<\/p>\n\n\n\n
The conference runs over two days and is a really engaging environment where people from all aspects of the industry can mix and mingle, attend presentations, speeches and keynotes. It\u2019s a great opportunity to network, meet like minded people, gain insight and learn new ideas, tools and better ways of doing things.
Over two days, attendees can cherry pick any of the 40+ sessions and keynotes that suit their needs. These sessions are geared towards intermediate to advanced skillsets, with the advanced SEO Training & Advanced PPC Training workshops covering many of the technical aspects and insights of SEO & PPC.<\/p>\n\n\n\n
\u00a0Pure SEO\u2019s Digital Man – Cam Wilkes, attended the SMX Sydney as our Adwords Guru, here is what he had to say about the experience:<\/p>\n\n\n\n
Cam Wilkes Pure SEO Digital Man It\u2019s not only the more formal aspects of the event that are valuable, the networking and brain picking that can be done at the social occasions (such as the evening harbour cruise) are also extremely valuable. \u00a0What was your favourite part?<\/em> These business owners offer a wealth of knowledge in regards to the things that they\u2019ve tried which have either worked or failed \u2013 I really enjoyed and appreciated this open sharing of information and found it crucial in helping to build relationships.<\/p>\n\n\n\n We were also invited to Google\u2019s Sydney offices for a catch up and a bit of lunch (awesome cafeteria too by the way!).<\/p>\n\n\n\n What were five things you learnt?<\/em> Brad Geddes shared bites on how to breathe new life into tired paid search campaigns (that are 10+ years old) which I learned a great deal from.<\/p>\n\n\n\n We were also made aware of a whole heap of tools including pivot tables for spreadsheets \u2013 these are extremely useful for segmenting and extracting data.<\/p>\n\n\n\n \u201cOne of the main takeaways from SMX mainly was the security in the knowledge that Pure SEO is doing things right!\u201d<\/p>\n\n\n\n When it comes to AdWords, although I learned a few great tips and tricks from Brad, I am generally setting up and maintaining client accounts using best practice \u2013 as expressed by the more well-known experts themselves. A couple of the other speakers I resonated with include John Gagnon from Bing Advertising who shared some excellent Excel hacks and also Mona Elesseily who shared with us some of her Mobile PPC Tips & Tricks (mobile & desktop PPC really can be two separate beasts).<\/p>\n\n\n\n Jeff Preston who is the Senior SEO Manager at Disney offered some very honest and insightful detail on how the large corporation carries out its SEO and how they start work on their projects long before the movies are released. Cam Wilkes aka \u201cDigital Man\u201d rubbing shoulders with some of the industry\u2019s thought leaders.<\/p>\n","protected":false},"excerpt":{"rendered":" SMX Sydney is Australia’s best Search Engine Marketing conference, it\u2019s been running for seven consecutive years and attracts a wide…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[2,3],"tags":[],"ai":[],"class_list":["post-591","post","type-post","status-publish","format-standard","hentry","category-blog","category-seo","entry"],"acf":[],"yoast_head":"\n
Why did you go to SMX Sydney 2014 and what is it about?<\/em>
SMX allows attendees to get up close and personal. We\u2019ve got the ability to really get these experts insights on the state of search marketing today and in the future.<\/p>\n\n\n\n
I\u2019ve read Brad Geddes book \u2018Advanced Google AdWords\u2019 and it\u2019s one of my favourite AdWords resources. It was great to tap into Brad\u2019s expert knowledge first hand (and to also discover that the new edition of his book had only just recently been released).<\/p>\n\n\n\n
Not only was it a great opportunity to get up close with the speakers, but it was also an opportunity to meet people from other agencies and business owners who appreciate the importance of and utilise all aspects of Digital Marketing in their advertising.<\/p>\n\n\n\n
Spending most of my time in the Pay Per Click (PPC) geek zone, I took more from these presentations than the others.<\/p>\n\n\n\n
Who were your favourite speakers and why? (Or people you met).
Obviously Brad Geddes was my favourite in regards to gaining insight into AdWords due to his reputation and in-depth knowledge which he managed to convey in great detail with ease.<\/p>\n\n\n\n
We met some great business owners who were extremely passionate about their online advertising and were very keen to pick our brains knowing that we do this stuff all day every day (and think about it when we\u2019re not doing it).
All in all it was a fantastic event giving us awesome opportunities to learn and rub shoulders with the industry\u2019s best.<\/p>\n\n\n\n