{"id":69916,"date":"2020-11-16T13:32:35","date_gmt":"2020-11-16T00:32:35","guid":{"rendered":"https:\/\/pureseotest.wpengine.com\/?p=69916"},"modified":"2020-11-16T14:10:00","modified_gmt":"2020-11-16T01:10:00","slug":"google-webmasters-changes-name-to-search-central","status":"publish","type":"post","link":"https:\/\/pureseo.com\/us\/blog\/google-webmasters-changes-name-to-search-central","title":{"rendered":"Google Webmasters Changes Name to Google Search Central"},"content":{"rendered":"<p>Out with the old and in with the new! Google Webmasters <a href=\"https:\/\/webmasters.googleblog.com\/2020\/11\/goodbye-google-webmasters.html\">announced<\/a> that it\u2019s rebranding from Google Webmaster to <b>Google Search Central<\/b>. They\u2019re also releasing a new face alongside the Googlebot mascot in the coming days.<\/p>\n<h2>Why the name change?<\/h2>\n<p>The company&#8217;s decision to rename Google Webmasters to <a href=\"https:\/\/developers.google.com\/search\">Google Search Central<\/a> is centred on the term \u201cWebmaster\u201d becoming outdated. Plus, professionals are no longer using the name.<\/p>\n<p>Google states, \u201cA user experience study we ran revealed that very few web professionals identify themselves as webmasters anymore. They\u2019re more likely to call themselves Search Engine Optimizer (SEO), online marketer, blogger, web developer, or site owner, but very few \u201cwebmasters.\u201d<\/p>\n<p>For Google, the term Search Central more appropriately represents the content published under the Webmaster Central channels. In line with the change of name, John Mueller\u2019s Webmaster Central hangouts is also expected to be called Search Central hangouts in the near future.<\/p>\n<p>This is not to say Search Central will be any more different in its purpose. The focus of content published under the new name will still aim to help site owners improve the visibility of their website in Google Search results.<\/p>\n<h2>What to expect when Search Central rolls out<\/h2>\n<h3><strong>Consolidation of Google Blogs<\/strong><\/h3>\n<p>Google is consolidating blogs and help documentation to one site. Help documentation includes how Google Search works, crawling and indexing, search guidelines, and other search-related topics. They will be transferring to Google\u2019s new Search Central site.<\/p>\n<h3>Webmaster Central blog moves to the new site<\/h3>\n<p>Moving forward, all archived and new blog posts will appear on&nbsp;<a href=\"https:\/\/developers.google.com\/search\/blog\">https:\/\/developers.google.com\/search\/blog<\/a>. If you\u2019re following Google\u2019s blog updates, Google will redirect the current set of RSS and email you the updated blog URL.<\/p>\n<h3>Googlebot mascot gets a new sidekick<\/h3>\n<figure id=\"attachment_69925\" aria-describedby=\"caption-attachment-69925\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-69925 lazyload\" data-src=\"https:\/\/pureseo.com\/wp-content\/uploads\/2020\/11\/Google-robot-mascot-with-new-spider-bot-friend.png\" alt=\"Google robot mascot with new spider bot friend\" width=\"640\" height=\"229\" data-srcset=\"https:\/\/pureseo.com\/wp-content\/uploads\/2020\/11\/Google-robot-mascot-with-new-spider-bot-friend.png 640w, https:\/\/pureseo.com\/wp-content\/uploads\/2020\/11\/Google-robot-mascot-with-new-spider-bot-friend-600x215.png 600w\" data-sizes=\"auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/229;\" data-original-sizes=\"(max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-69925\" class=\"wp-caption-text\">Google robot mascot with new spider bot friend<\/figcaption><\/figure>\n<p>Aside from the name change, Google will also upgrade the Googlebot mascot. They are releasing a new face alongside the Googlebot mascot with a web crawling sidekick\u2014a spider robot.<\/p>\n<p>\u201cWhen we first met this curious critter, we wondered, \u201cIs it really a spider?\u201d After some observation, we noticed this spider bot hybrid can jump great distances and sees best when surrounded by green light. We think Googlebot\u2019s new best friend is a spider from the genus Phidippus, though it seems to also have bot-like characteristics.\u201d<\/p>\n<p>The character has yet to be named, and Google is currently open for suggestions.<\/p>\n<h2>How does this change benefit us as marketers and professionals?<\/h2>\n<p>With the new changes rolling out in the coming days, web professionals can expect to discover related content such as help documentation, localised blogs, and event information much easier on the site. Additionally, it\u2019s more convenient to switch between languages as you no longer have to find the localised blog URL. Lastly, the better platform allows Google to maintain its content, localise blog posts more easily, and format posts consistently.<\/p>\n<p>Albeit it takes time getting used to the new name, Google expects SEO professionals to enjoy the pleasant change.<\/p>\n<h3>Stay up to date with the latest SEO news with Pure SEO!<\/h3>\n<p>At Pure SEO, we strive to disseminate crucial information to help you boost your SEO and <a href=\"https:\/\/pureseo.com\/\">digital marketing<\/a> knowledge, so you\u2019re never out of the loop! For more news and updates, sign up to our newsletter today!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Out with the old and in with the new! Google Webmasters announced that it\u2019s rebranding from Google Webmaster to Google&#8230;<\/p>\n","protected":false},"author":14,"featured_media":69933,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[2,117],"tags":[],"ai":[],"class_list":["post-69916","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-google-blog","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google Webmasters Now \u2018Google Search Central\u2019 | Pure SEO<\/title>\n<meta name=\"description\" content=\"Google Webmasters is changing its name to Google Search Central. They\u2019re also releasing a new character to accompany Googlebot. 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