{"id":9235,"date":"2017-04-11T18:39:30","date_gmt":"2017-04-11T05:39:30","guid":{"rendered":"https:\/\/pureseo.wpengine.com\/?p=9235"},"modified":"2019-08-07T15:24:32","modified_gmt":"2019-08-07T03:24:32","slug":"top-tip-tuesday-context-not-content","status":"publish","type":"post","link":"https:\/\/pureseo.com\/us\/blog\/content-marketing\/top-tip-tuesday-context-not-content","title":{"rendered":"Top Tip Tuesday &#8211; Context Not Content"},"content":{"rendered":"\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Top Tip Tuesday - Context Not Content\" width=\"640\" height=\"360\" data-src=\"https:\/\/www.youtube.com\/embed\/c6XNBogYTq0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>With ever increasing content being pumped out every day, ensuring that your content is relevant is critical to thriving on the web. From an SEO perspective, it is important to produce good content, but it is equally important for it to be relevant to a user&#8217;s search query. Ankit explains more in the video above.<span id=\"hs-cta-wrapper-8bc38e10-5465-45ed-beec-291f446a51d4\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-8bc38e10-5465-45ed-beec-291f446a51d4\" class=\"hs-cta-node hs-cta-8bc38e10-5465-45ed-beec-291f446a51d4\"><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><script type=\"text\/javascript\"> hbspt.cta.load(2495880, '8bc38e10-5465-45ed-beec-291f446a51d4', {}); <\/script><\/span><\/p>\n\n\n\n<p>Here are some tips to maximise your relevancy:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>View the Search Traffic report within Google Search Console to discover the queries that people are using to discover your website, and write around these topics.<\/li><li>Use the Google Keyword Planner to determine high-volume keywords in your niche and include these keywords in your website content.<\/li><li>Ask your customers what their most common questions and concerns are about your product or service, and address these concerns with your content.<\/li><li>Take a look at what your competitors are doing with their content, and mimic their approach with a different angle.<\/li><li>Search for the latest news related to your industry, and offer your perspective through a blog post.<\/li><\/ul>\n\n\n\n<p>We\u2019ll be back with more expert SEO tips in our Top Tip Tuesday series next week!<!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-eac97bef-4dde-4569-881e-94912f8757e5\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-eac97bef-4dde-4569-881e-94912f8757e5\" class=\"hs-cta-node hs-cta-eac97bef-4dde-4569-881e-94912f8757e5\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(2495880, 'eac97bef-4dde-4569-881e-94912f8757e5', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\t\t\t\tWith ever increasing content being pumped out every day, ensuring that your content is relevant is critical to thriving on the web. From an SEO perspective, it is important to produce good content, but it is equally important for the content to be relevant to a user\u2019s search query.<br \/>\n<img decoding=\"async\" data-src=\"https:\/\/www.pureseo.co.nz\/wp-content\/uploads\/2017\/03\/top-tip-tuesdays.png\" alt=\"top tip tuesdays\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/>\t\t<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[2,551],"tags":[],"ai":[],"class_list":["post-9235","post","type-post","status-publish","format-standard","hentry","category-blog","category-content-marketing","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Top Tip Tuesday - Context Not Content - Pure SEO<\/title>\n<meta name=\"description\" content=\"Content relevancy is critical to thriving on the web. 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