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Michelle Freshwater

Starting as an Administration Assistant at Pure SEO in February 2024, Michelle Freshwater now serves as Office Manager.

She oversees front-of-house reception, acting as the first point of contact for visitors while also handling complex business issues with a focus on positive outcomes.
Her role includes supporting the operations team with a range of tasks, from organising company events to managing office logistics and ensuring everything runs smoothly.
With a background in financial administration, hospitality, and reception work at a physio clinic, Michelle brings a broad skill set to her role. She thrives on the variety her job offers, managing everything from morning coffee runs to complex spreadsheets. Her adaptability and problem-solving skills make her an invaluable part of the team.
Outside of work, Michelle enjoys the beach as her perfect escape. Based in Helensville, she makes the most of her long commute by diving into audiobooks and podcasts. A qualified interior designer, Michelle also picked up the skill of solving Rubik’s cubes during lockdown.

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