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Digital Analytics

Tag, capture and analyse users and their online behaviour for in-depth insights so you can make more informed decisions.

Analytics: Tracking & Improving Your Website ROI

The great thing about digital marketing is that absolutely everything is measurable. If you can click on it, we can measure it. Our team at Pure SEO is all about measurability – we offer a full range of analytical services to help you understand the trends and UX issues your website has.

 

Google Analytics

Google Analytics is a free, enterprise-level analytics platform that provides insightful data about your website visitors – including location, demographics, what pages they visit, user dwell time, and more.

The majority of our clients use Google Analytics. However, because a massive amount of information is generated by Google Analytics, some of our clients find themselves overwhelmed by the graphics and numbers. Every month, Pure SEO writes a report for your business, detailing only the important aspects, which help you make sense of the important information.

 

Adobe Analytics with Adobe Experience Cloud

Adobe Experience Cloud is a comprehensive web marketing platform by Adobe that contains Adobe Analytics. Some of our larger corporate clients prefer to use Adobe Analytics over Google Analytics for specific features, Adobe’s terms of services agreement, data privacy and more.

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Google Ad Types for Your SEM Campaign

Google provides an extensive range of advertising tools for businesses looking to expand their digital marketing presence. Each ad type comes with several features that can help to boost your brand visibility and direct relev

Image Optimisation – The Ultimate Guide

Image optimisation is crucial when converting a successful SEO strategy into quality site traffic. I

Open Graph Social Metadata – The Ultimate Guide

Social media plays a major role in most modern marketing strategies. Links shared on social media ca

Tips For Using Google Search Effectively

Google accounts for nearly 86% of the searches happening online. Thanks to the spread of smartphones

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