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Richard Conway

Founder & CEO

Richard is a mentor, investor, and advisor for a range of high technology businesses, and a previous mentor for the Auckland Lightening Lab technology accelerator.

Richard Conway is the founder and CEO of the Pure SEO group, which consists of The Optimisers, Pure SEO, Digital Popcorn, This Side Up, The Conversion Surgeons, and Pure 360. The group primarily focuses on performance-based digital marketing and AI, encompassing SEO, Search Engine Marketing, Google Ads, Analytics, Artificial Intelligence and reporting.

Richard is a born optimist with a passion for education, entrepreneurship and technology. He is an active mentor, investor, and advisor for a range of high technology businesses and start-ups.

Originally from Hertfordshire in the UK, Richard has a BSc (Hons) in Business Computing. He is a husband to Emily and a dad to Ethan Max (born in January 2011) and Amber Rose (born in March 2014). Together with Emily, Richard discovered New Zealand in 2002 and fell in love with the landscape and its people. A few years later, in 2009, he and Emily moved to Auckland to start a new life and family together.

Richard has travelled all over the world, with his top five destinations being Necker Island, Borneo, India, Thailand, and Senegal. He loves living in New Zealand, where the Tongariro Crossing holds a special place in his heart. Richard has just finished his third term on the Entrepreneurs Organisation (EO) board and lectures about SEO and SEM for the New Zealand Marketing Association. He is also a published author with Penguin Random House and writes monthly columns on digital and entrepreneurship for M2 Magazine, iStart, and New Zealand Business Magazines. Richard is also featured regularly in the New Zealand Herald, Idealog, Stoppress, and the Marketing Association blog.

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