Discover how Pure SEO helped Western Lock Services unlock its digital potential through a powerful integrated SEM strategy.
Client Testimonial
“We can’t thank Pure SEO enough for turning things around for us! After our last digital marketer dropped the ball, our online presence took a hit, and we were struggling to be seen on Google. But since partnering with Pure SEO, we’ve experienced a massive increase in phone calls, emails, inquiries, and booked jobs.
“They have truly gone above and beyond in every aspect. Their communication is excellent, and they always take the time to answer any questions we have. We’ve been kept in the loop at every stage, and they’ve provided solid proof to back up everything they tell us. Thanks to Pure SEO, we’re back on track and thriving!”
– Sarah Bray, Western Locksmith Services.
Background:
Western Lock Services, a local West Auckland locksmith business, faced significant challenges with its online presence. The company had minimal digital visibility and underperforming ads. With no access to previous campaign data, Western Lock Services struggled to generate leads and grow its business. The company sought a solution to revive its digital presence and improve its overall performance.
Challenges:
Western Lock Services needed a complete overhaul of its digital marketing efforts. The business was stagnant, and it lacked an effective online strategy. Upon reviewing its digital footprint, we identified several core challenges impacting business growth. The key challenges were:
- Minimal organic search visibility and poor keyword rankings.
- No existing campaign data to build upon.
- Ineffective Google Ads campaigns resulting in low lead generation.
- A need to expand the business within a 6-12 month timeframe.
Pure SEO recognised that this was an opportunity to showcase the power of an integrated Search Engine Marketing (SEM) approach, combining the strengths of both SEO and Google Ads to deliver exponential results.
The Solution:
Pure SEO developed an innovative, unified SEM strategy, treating SEO and Google Ads as complementary channels rather than separate entities. This integrated approach enabled Pure SEO to:
- Conduct a comprehensive audit of Western Lock Services’ website to identify opportunities for improvement.
- Optimise the existing service pages and create new targeted landing pages to enhance both organic search rankings and paid ad performance.
- Build and launch Google Ads campaigns aligned with SEO efforts, focusing on relevant keywords to improve ad quality scores, reduce cost-per-click (CPC), and drive higher conversion rates.
- Set up robust conversion tracking to measure phone call conversions and contact form submissions, providing real-time insights for continuous optimisation.
By aligning SEO and Google Ads efforts, Pure SEO aimed to maximise Western Lock Services’ online visibility, improve keyword rankings, and generate high-quality leads at a competitive cost. This comprehensive SEM strategy ensured that SEO and Google Ads worked together seamlessly, resulting in enhanced visibility, better engagement, and tangible business growth.
Implementation:
The integrated SEM strategy was carefully executed through the following steps:
- SEO Optimisations: On-page optimisations were made to service-related pages, including internal linking improvements and conversion rate optimisations. New landing pages were created for key services, and high-performing organic pages were leveraged for Google Ads campaigns.
- Google Ads Campaigns: Campaigns were built from scratch and strategically timed for launch after the holiday season. Pure SEO continuously monitored and optimised the ads, using insights from SEO performance to refine ad copy and targeting.
- Cross-Channel Synergy: SEO insights were used to enhance Google Ads, while top-performing ad copy informed SEO meta descriptions, creating a feedback loop that improved results across both channels.
- Agile Service Expansion: As the business grew, Pure SEO quickly created and optimised new service pages and ad campaigns, ensuring that Western Lock Services stayed ahead of its competition.
Results:
Pure SEO’s integrated SEM approach delivered exceptional results, transforming Western Lock Services’ business and significantly outperforming industry benchmarks:
Google Ads Performance:
- Generated 1,039 conversions from January to August.
- Achieved a low average cost per conversion of $17.
- Maintained an impressive 6.83% average click-through rate (CTR), doubling industry standards.
- Secured an 18.54% conversion rate, four times the industry average.
Return on Investment (ROI):
- Western Lock Services achieved a 14x ROAS from its media investment, delivering results five times above the industry standard.
- The business saw a 60% success rate with leads, with an average customer value of $400.
- The rapid growth enabled Western Lock Services to expand its services and hire new staff within just three months, well ahead of the initial 6-12 month projection.
Organic Search Performance:
- Organic traffic increased by 61.75%, and the number of keywords ranked grew from 56 to 218—a 289% increase.
- The company achieved the #1 ranking for the high-value keyword “locksmith west auckland.”
- While Western Lock Services enjoyed significant growth, its competitors saw a 36-40% drop in keyword rankings.
Yearly Traffic Trend for Organic Search
Through the power of an integrated SEM strategy, Pure SEO was able to transform Western Lock Services from a struggling local business into a thriving company with a strong online presence. The results speak for themselves: dramatic increases in keyword rankings, organic traffic, conversions, and ROI. This case study demonstrates how Pure SEO’s approach to SEM doesn’t just drive growth; it propels businesses into rapid expansion, outperforming competitors and achieving long-term success.
At Pure SEO, we don’t just aim for growth; we are dedicated to driving sustained success for our clients, helping them stay ahead of the competition and reach new heights
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