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数字分析 (Digital Analytics)

追踪、分析用户及其在线行为,获取深入行业洞察,为营销活动提供决策依据。

分析:跟踪和提高你的网站投资回报率(ROI)

数字营销的神奇之处在于,一切都是可以衡量的。凡是能点击的,我们均可测量。 Pure SEO的专家们提供的各类数据分析服务,是你了解自己网站线上表现和用户体验的一大利器。常用的分析工具有:


Google Analytics

Google Analytics是一个免费的、企业级的分析平台,提供了关于网站访客的详细数据,包括位置信息,受众特征,访问页面,用户停留时间等等。

我们大多数客户会使用Google Analytics,然而由于Google Analytics产生了大量的信息,客户很快发现自己被各种图表和数字淹没了。不过,如果你是Pure SEO的客户,我们的客户经理会为你每月整理一份报告,详细描述那些值得关注的变化和数据,这有助于你抓住重点并采取相应举措。


数据分析

Adobe Experience Cloud是一个由Adobe提供的一站式网络营销平台,它包含了Adobe Analytics。相比Google Analytics,大型企业更青睐Adobe分析平台,如一些特色功能,Adobe服务协议条款、数据隐私等方面使用。

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