One of the main selling points of using WordPress as your content management system is the user-friendliness of the platform. WordPress gives you a number of options when you want to create a landing page. You can use a WordPress plugin to create a landing page and many WordPress themes allow you to create landing pages very quickly. You can also create a landing page completely from scratch. In this blog post, we will show you two ways to create a new, optimised landing page in WordPress.
1. Create a Landing Page From Scratch
The first method you can use is to create the landing page completely from scratch. This method works for all WordPress themes. This method requires you to simply add a new page from your WordPress Dashboard like normal. This method works well if you already have a bit of coding experience, in particular CSS knowledge. Create the page, add the content and then edit the code in the text editor to change the page appearance. Some WordPress themes also have the option for you to edit the page format such as the page width and removing the sidebar.
To this, click on “Pages” in the sidebar and then “Add New.” Create the page, add the content and then edit the code in the text editor to change the page appearance. Some highly customizable WordPress themes also have the option for you to edit the page format such as the page width and removing the sidebar.
2. Create a Landing Page through WordPress Theme
There are WordPress themes available that are specifically designed to help you create landing pages. Once you find an appropriate WordPress theme that you like, simply download and install the theme. Most themes work similarly to one another. Generally, you can set up up a landing page similar to the first method of creating it from scratch. With the theme, there can be less coding required as the theme already has design elements already installed. As this is WordPress, coding knowledge will come in handy if you want to make any changes to the layout and appearance.
3. Create Landing Pages with WordPress Plugin
WordPress plugins are one of the most popular methods for creating effective landing pages. There are a number of paid and free plugins available online. If you want to avoid the hassle of coding, a WordPress plugin is the best route to pursue. Many plugins have pre-designed landing page themes that you can use for your website. Some plugins also have the ability to track the conversions for each landing page. Plugins are one of the best options if you want to create an effective landing page quickly and easily.
Find out more about Landing Page Conversion
Whether you create a landing page from scratch, through a theme or with a plugin, WordPress offers a lot of flexibility when it comes to creating effective landing pages. Check out our Landing Page Optimisation guide to learn more about how you can create an effective landing page.