Blog
Stay up to date with the latest digital marketing news and opinion from our team.
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GoogleGoogle Webmasters Changes Name to Google Search Central
Out with the old and in with the new! Google Webmasters announced that it’s rebranding from Google... -
Google Ads Google Shopping SEM SEO
What We Learned at The 2020 M2 Summit
Pure SEO was proud to attend the 2020 M2 Summit in Auckland at the Cordis Hotel on 4 November, where... -
SEO
Tips for Black Friday SEO
As the holiday season ushers in, consumers are all eyes and ears on this year’s huge annual shoppi... -
Marketing
Tips for Inclusive Holiday Marketing in 2020
This year has been nothing short of a shakeup, with a pandemic, forest fires, racial injustice, and ... -
News
WhatsApp Unveils New Online Shopping Features
Good news for WhatsApp users! You can now directly buy from companies online with WhatsApp chats. Th... -
Instagram Social Media
Instagram Hacks You’d Want to Know to Boost Website Traffic (2020)
Instagram may not be the number one thing that pops into your head when you want to drive more traff... -
Facebook Instagram Social Media
Facebook to Merge Messenger, WhatsApp, and Instagram Messaging Platforms
Facebook CEO Mark Zuckerberg has confirmed plans to merge the private messaging features of the comp... -
Algorithmic Bias: Who’s Training the Machines?
If you’ve never heard the term “algorithmic bias” before, you’re not alone. Despite many yea... -
Analytics
Google Introduces Google Analytics 4: Here’s What You Need to Know
Let’s face it: many of us wouldn’t be able to do business on Google without Google Analytics. Bu... -
What is “Digital Transformation” in Marketing
Digital transformation is an all-too-familiar phrase that gets thrown around often in the profession... -
SEO
Amazon SEO Explained: A Guide to Ranking in Amazon Search Results
E-commerce giant Amazon has taken off in Australia after launching in late 2017, having revealed a r... -
Local SEO SEM SEO
Optimise your Digital Marketing for the 2020 Holidays
The Holiday season is slowly creeping in, but you won’t want to wait until the last minute to turn... -
Business SEO
The Opportunities and Challenges of Enterprise SEO
When you hear the phrase “Enterprise SEO”, you may be wondering how this differs from traditiona...
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