TF-IDF Content Optimisation: Your Guide to an Underappreciated SEO Concept
As SEO professionals, it falls to us to track Google’s ever-shifting mood and the flow of the algorithm’s 200+...
Articles by Prabin Yonzon
Prabin is the Head of Organic Search and CRO at Pure SEO. He has over nine years of experience in digital marketing, specialising in SEO, CRO, and analytics. Apart from his day-to-day work at Pure SEO, he is also highly involved in conducting webinars and in-house training for some of the well-known brands in New Zealand and overseas.
Learn more about this author-
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Meet AutoDraw – Your Personal Artificial Intelligence Artist
Now you can draw like a pro with AutoDraw! Google’s Artificial Intelligence team developed Autodraw to make drawing faster... -
Top Tip Tuesday – Avoid Duplicate Content & Keyword Stuffing
Writing good quality content is an important component of your SEO strategy. It has many benefits, including ensuring visitors... -
Is Google Hire & Your Boss Spying On You?
Last week the news world was a buzz with many newspaper articles reporting that Google would allow prospective employers... -
Seven Mistakes You Might be Making with Your Web Copy
Put down that pencil! Fingers off that keyboard! Stop slaving over your web copy until you’ve read these seven... -
Top Tip Tuesday – Using Rich Snippets for SEO
What are rich snippets and how can you leverage them for SEO? Being noticed is the first step to... -
Top Tip Tuesday – Context Not Content
With ever increasing content being pumped out every day, ensuring that your content is relevant is critical to thriving on the web. From an SEO perspective, it is important to produce good content, but it is equally important for the content to... -
Top Three Ground Rules for Lead Generation
Want more leads without spending insane amounts of money? Make the most of your budget by following some easy,... -
Top Tip Tuesday – Understanding Your Target Audience
Understanding your target audience is perhaps the most crucial aspect of succeeding on the web. All companies naturally want... -
Join Pure SEO for Google Partners Connect in May
NB: This event has already been held. This May, New Zealand’s leading and most awarded SEO agency, Pure SEO,... -
Storm Clouds Over Google Reach America
Over the past two weeks, multiple companies in Europe have pulled their advertising from YouTube. The advertising boycott of... -
Top Tip Tuesday – How to Use Keywords to Improve SEO
Keywords are essential to SEO. They tell people and Google what your business is all about. Just like food... -
Conquer Calls-to-Action with these Easy Strategies
A Call-to-Action (or CTA) is a method of encouraging your website visitors to undertake a specific action. There are... -
Ads Attached to Extremist Content Land Google in Hot Water
A storm has surrounded Google these past few days over online advertisements on YouTube being placed next to extremist... -
Top Tip Tuesday – Using Voice Search on Google
Mobile is quickly becoming the most used device for search. And with voice search technology now included with most...
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