SEO & Social Media: How Do They Affect Each Other?

SEO & Social Media: How Do They Affect Each Other? It’s been a formative decade for social media. Ten...

Google Maps Launches New Features: Messaging, Metrics & More

2020 has been nothing short of eventful for Google Maps! It’s been a year for updates and new features...

Google’s December 2020 Core Algorithm Update: What You Need to Know

As of the 4th of December NZT, Google confirmed its December 2020 Core Update would begin rolling out, which...

Optimise your Digital Marketing for the 2020 Holidays

The Holiday season is slowly creeping in, but you won’t want to wait until the last minute to turn...

Fundamentals of Ecommerce SEO (Updated 2020)

ECommerce SEO is a unique beast that requires very careful taming to help your site get the search rankings it needs. Although many factors come into play to fully optimise your eCommerce website, we've compiled some useful tips to give you insight...

UX to Become Google Ranking Factor in 2021: The Google Page Experience Ranking Update

Google has, for a while now, been taking into account user-perceived performance metrics for determining SERP rankings, such as...

Picking the Best Stock Images & How to Optimise Them

When you clicked on this blog, what was the first thing that caught your eye? Was it the headline,...

COVID-19: Where Affected Businesses Can Get Help

COVID-19 is quickly impacting the whole world—from nationwide lockdowns and travel restrictions to employees working from home and businesses...

Australia Bushfire Crisis: Online Donations & How You Can Help

Right at this very moment, the fires across the ditch continue to spread, and have been burning since September...

Google Search Marketing for Academic Articles

Optimising academic articles requires knowledge of how search engines work. Learn the seven key aspects to consider as you optimise an academic...

Instagram Tests Hiding Like Counts, Receives Backlash

Instagram recently started testing "private like counts" - a feature that hides the number of likes a post has on users' news feeds. The social media giant is currently running this test in seven countries, including Australia, Brazil, Canada,...