Articles by Rollan Schott
Rollan Schott is a copywriter with Pure SEO. Rollan was born and raised in the United States, having moved to New Zealand after 4 years teaching and writing in Asia. When he's not churning out quality content at breakneck speed, Rollan is probably busy writing the next great American novel. He may also be idly watching true crime documentaries in his Auckland Central apartment with his wife, Lauren. The latter is more likely than the former.
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Information is the currency of engagement. Companies increasingly harness the power of blogs to provide that currency, generating informative...
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9 Essential Blog Post Types for a Successful Business Blog
What makes a horror movie a horror movie? What makes a fantasy novel a fantasy novel? Different genres use... -
Google & Facebook Respond to Australia’s News Media Bargaining Code
Australia’s proposed news media bargaining code hopes to restore some of the money lost to advertising in the country’s... -
What We Learned at The 2020 M2 Summit
Pure SEO was proud to attend the 2020 M2 Summit in Auckland at the Cordis Hotel on 4 November,... -
Who is John Smith and Why is He Abandoning Shopping Carts?
Is John Smith your most hesitant customer? If so, you’re not alone. Recently, many e-commerce sellers on Google Shopping... -
What Can Your SEO Agency Do That You Can’t?
Every business wants to rank on the front page of Google. After all, your position on search results pages... -
Google Answers: Do Links Lose Value Over Time?
In a recent Q&A stream from his home in Switzerland, Senior Google Webmaster Trends Analyst John Mueller offered some... -
Optimising for WeChat: Embracing International SEO
Casting a wider net yields more fish, but only if you know how to use your equipment and read... -
Engagement Gets a Boost With Latest LinkedIn Updates
LinkedIn has introduced new features designed to cultivate greater engagement on the business-minded social media network. The new community... -
The Great Chicken Sandwich Wars of 2019 & the Future of Social Media Marketing
The Amazon rain forest is on fire, anti-government protests in Hong Kong have lasted into their fifteen week, and... -
Google Assistant Now the Most Accurate Digital Assistant
While Apple’s Siri has long been the most famous name in voice search, Google has fast established itself as... -
Fake Views Are No Fake News: Instagram Cracks Down on Spammy Stories Views
It sure seems like the Russians are making everything on the internet untrustworthy. The 2016 US presidential election added... -
FaceApp: Is the Viral App a Threat to Your Online Privacy?
Have you participated in the FaceApp Challenge yet? The viral social media phenomenon, in which people post selfies filtered... -
Is Google Biased Against Certain Political Perspectives? A Look at the Evidence
Is Google biased against websites with certain political leanings? This was just one of the central questions put to... -
Google Announces End of Support for Robots.txt Noindex Directives
Google announced early this month that they will be discontinuing their unofficial support of noindex directives within robots.txt files....