Articles by Rollan Schott
Rollan Schott is a copywriter with Pure SEO. Rollan was born and raised in the United States, having moved to New Zealand after 4 years teaching and writing in Asia. When he's not churning out quality content at breakneck speed, Rollan is probably busy writing the next great American novel. He may also be idly watching true crime documentaries in his Auckland Central apartment with his wife, Lauren. The latter is more likely than the former.
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More people are using smart speakers than ever before. Amazon’s Alexa, Google’s Assistant, and Apple’s Siri all offer smart...
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New Tools and Algorithm Updates to Transform the LinkedIn Experience
Updates to how user posts are ranked and new tools to help pages drive leads should make for a... -
Spotlight Shines on Google’s Handling of Map Scammers
A pervasive problem with Google My Business listings on Google Maps has received a fresh wave of media scrutiny... -
Sifting Through the Fallout: Google’s June 2019 Core Update
Google’s most recent broad core algorithm update finished its five day roll-out period on the 8th of June, Search... -
Apparel Brand The North Face Pulls an Ill-Fated SEO Stunt
Global outdoor apparel brand The North Face is on the retreat this week, having apologised for an SEO stunt... -
Youtube will begin abbreviating subscriber counts in August 2019
YouTube has announced that they will be displaying abbreviated public subscriber counts across the platform, effective August 2019. This... -
Jill Abramson Highlights the Impact of Digital Marketing on the Media World
Jill Abramson, appearing at this year’s Auckland Writers Festival, shed some light on the role the internet has played... -
Google Announces Bumper Machine Tool & Smart TV Ads
Google has not been short on exciting announcements at this year’s Google Marketing Live event. The search engine giant... -
Google Will Now Let You Auto-Delete Searching Data
What was once an all-or-nothing approach to data collection for Google’s users is finally getting a little middle ground.... -
Online Fashion Retailer ASOS Hit Hard by Drop in Search Performance
British online fashion and cosmetic retailer ASOS has paid the price for poor search engine performance, recording an 87%... -
Bing Ads Becomes Microsoft Advertising After Latest Rebrand
As part of a larger push toward greater data collection, personalisation through AI, and automation, Bing Ads has officially... -
How has SEO Affected the World of Politics?
Politics is a battlefield increasingly being fought online. As more and more of the digital world embraces SEO and... -
Google Search Console Releases New & Revamped Reports
SEO NZ wide is in for another big change. Google has been in the process of creating a new... -
Google Ads Bids Farewell to Average Position Metric
Google Ads is doing away with the average position metric. Announced in late February, the move has startled search... -
How to Optimise for Voice Search (Updated)
Voice search is voice recognition application run by search engines to provide search results based on spoken queries. Characteristics...