There’s no denying it—today’s modern marketing world thrives on data. Website owners now have the capacity to create effective campaigns that rely on prospect data. When you know who your visitors are and how to reach them, the more you’re able to create a highly engaging website.
By tagging your website and using the online tool alongside Google Analytics, you’re better equipped to gather data that you would be otherwise, and you can measure and quantify this data to optimise performance and improve customer experience. Let’s delve deeper into Google Tag Manager, exploring how it works and how you can benefit from it.
Google Tag Manager removes all the hassle of manual coding and cuts down the tedious process of having to place different tags within a website. This means there’s only one set of code that needs to be added to all pages of your website.
To familiarise yourselves with GTM, there are three components to remember:
The first step is to create a Google account. Next, you need to create your container and place the code on your website. When you’re done creating your username and password, give your container a name that’s relevant to your website and the information you’re looking for. Once you accept the terms and conditions, you need to open the HTML part of your site and paste the whole code.
Google Tag Manager works in conjunction with Firebase, a mobile platform for Google apps which will provide what you need to set up for mobile. Create an account to set up the tool. Again, create a container and give it a name. Just make sure to click the mobile app option!
In the simplest terms, Google Tag Manager allows you to analyse the back-end performance of your website. It helps collect and keep your data organised, allowing you to make better decisions.
So why use it?
Google Tag Manager has a lot to offer. To keep things brief and simple, Google Tag Manager saves you time with features that allow for easier tracking. By utilising the Google Tag Manager tool, you can implement personalised features that give customers what they want, boosting overall user experience.
Interested to try it out? We can help! Pure SEO is a leading digital marketing agency with a team of experts who are equipped with technical knowledge to help your company get the most out of GTM and help you track your data. Contact us today!
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