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SEO News & Blog Articles

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    Blog On-page Optimisation SEO

    Featured Snippets Optimisation Guide 2023
    • August 11, 2023
    • Author: Ruby GarnerRuby Garner
    In today’s digital landscape, securing maximum visibility on search engines is crucial for businesses and content creators. Featured snippets have become a game-changer for capturing the attention of search engine users. These bite-sized...
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    Blog SEO

    Google E-E-A-T and its Importance in SEO
    • June 9, 2023
    • Author: Ruby GarnerRuby Garner
    If you’re new to SEO, you may be curious what Google’s E-E-A-T is and why it matters. Below, we dive deeper into what E-E-A-T is, why it’s important, and how you can optimise it to improve your website’s search engine...
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    Blog SEO

    What Are Accelerated Mobile Pages?
    • June 9, 2023
    • Author: Ruby GarnerRuby Garner
    User experience on mobile phones or tablets can range from speedy and efficient to slow and frustrating, depending on the device. However, in 2016, Google launched a solution to this issue called Accelerated Mobile Pages (AMP). Loading pages on...
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    Blog Content SEO

    What is the Topic Cluster Model, and How Does it Benefit SEO?
    • April 26, 2023
    • Author: Ruby GarnerRuby Garner
    The topic cluster model for SEO is an increasingly powerful and effective way to organise your website’s content around a core set of topics. The model has recently gained popularity in improving search rankings and driving more...
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    Blog SEO

    What Does ROI for SEO Look Like?
    • December 21, 2022
    • Author: Matthew CarsonMatthew Carson
    Whether you’re implementing SEO independently or with an SEO company in Auckland, there are ways to look at ROI for SEO and estimate your strategy’s success. This article explains how to calculate your ROI and reveals some key tips for improving...
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    Blog Local SEO SEO

    What Is Local Search Engine Optimisation?
    • December 12, 2022
    • Author: Helen SchaufeldHelen Schaufeld
    Paid search marketing is accessible and delivers quick results, but more effective long-term strategies for local businesses and franchises are available. These businesses must strengthen their digital presence so nearby customers can find them...
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    Digital Marketing Resources SEO

    Get Your Free SEO Report
    • December 9, 2022
    • Author: The Pure SEO TeamThe Pure SEO Team
    Find out how your website is performing with this SEO report. Discover on-page SEO results, keyword rankings, backlink activity, usability performance, and...
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    Blog SEO

    SEO Trends and Predictions for 2023
    • December 5, 2022
    • Author: Cheryl TanCheryl Tan
    The SEO landscape is ever-changing, especially with frequent updates to Google’s ranking algorithms. It’s crucial to revisit your digital marketing strategies frequently to ensure they are up-to-date and in line with trends to bring your...
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    Content SEO

    How to Research Blog Topics Best Practices
    • November 14, 2022
    • Author: The Pure SEO TeamThe Pure SEO Team
    A phrase you will often hear in the SEO world is ‘content is king’. But to get great content that will drive your site up in the rankings, you’ll need relevant and interesting topics that answer searchers’ questions. This blog post will...
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    Content SEO Voice SEO

    Voice Search SEO Explained
    • November 7, 2022
    • Author: Ruby GarnerRuby Garner
    The increasing reliability and accuracy of voice search technology have played a massive role in its adoption. When Apple first launched Siri in 2011, there was optimism that this could be the next big thing in technology. The ability to ask your...
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    Blog Content On-page Optimisation

    What is On-Page SEO and Off-Page SEO?
    • October 25, 2022
    • Author: Thane KettleThane Kettle
    Google is constantly making changes to its ranking algorithms, meaning you’ll have to be fast on your feet to keep your spot atop the search results. On-page and off-page SEO is the two-headed monster of search engine optimisation. To increase...
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    Blog Content SEO

    How to Get Rich Snippets
    • September 28, 2022
    • Author: Thane KettleThane Kettle
    If you have a fantastic-looking website, but Google search results aren’t giving it the love it deserves, the solution may come in the form of rich snippets. Rich snippets have quickly become the secret sauce of search result supremacy yet are...
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    Blog SEO

    What is Black Hat SEO?
    • September 26, 2022
    • Author: Cheryl TanCheryl Tan
    Search engine algorithms provide searchers with the best results for their queries. The higher up a website is on the search results, the more likely they are accessed by curious users, which can boost its credibility massively. Websites use search...
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    Blog Local SEO SEO

    10 SEO Tips For Small Businesses
    • September 25, 2022
    • Author: Cheryl TanCheryl Tan
    Size doesn’t always matter, but it can be crucial when considering marketing tactics. Many small businesses do not have a general marketing budget and often cannot afford to spend too much money working on their search engine rankings compared to...
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    Blog News Voice SEO

    How Will Web3 Impact SEO?
    • September 23, 2022
    • Author: Matthew CarsonMatthew Carson
    After decades of sharing user-driven content, the exploration of web 2.0 has peaked. Today, information about web3 (web 3.0, the semantic web) is becoming increasingly popular, especially in its potential concerning virtual realities,...
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