Courtney is a Content Writer on the Pure SEO team. They have a Bachelor in Behavioural Psychology, way too much experience working with pigeons, and a fondness for nachos that rivals most marriages.
That makes you the stage manager; the invisible orchestrator behind the scenes making sure that everything runs smoothly. And if you want people in the audience, there are some things you need to do to get your production found.
The only way to get people to your website from a SERP is to make sure it is indexed. “Indexing” is Google’s method of storing websites to serve as search results, and if your site is not in that digital Rolodex then you’re going to miss out on users. That’s why SEO exists: to ensure your website can be seen by the search engine, which in turn presents it to your ideal users.
There is one rule here: what cannot be seen cannot be indexed. A robots.txt file is like a directory for the web crawlers that will visit your site, sending them through your pages and telling them what to miss out. Use your robots.txt file to provide web crawlers with as much of the same information users see as possible.
You can manually check to see if Google can index your content using their Index Coverage report in GSC.
To do that, you need to know what a DOM is. The Document Object Model (DOM) is a tool that Google uses to break down web pages’ code and subsequently render them. In essence, it’s an example of what Google “sees” when it looks at your page. You can use the DOM to test if all of your scripts are running properly, and to resolve any breaks in the code should the element not show up.
If there is one thing to take away from this guide, it is test, test, test. No matter what changes you make, you need to be sure that Google can see them as your user does and accurately rank your page in the SERP. Don’t let the amazing elements of your website get lost in a miasma of misfortune!
As the top search engine optimisation company in New Zealand, we have a team of experts who have been neck-deep in Google’s rules and regulations for years. If you’re not sure how to approach making sure your site has been indexed properly, just give us a call and we’ll take it from there.
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