How Nefertiti Salon Transformed Its Online Presence & Boosted Bookings

When Nefertiti Salon turned to Pure SEO, they were struggling to attract new clients despite working with another agency. Relying on a road sign for visibility wasn’t enough. In just six months, our targeted Google Ads strategy transformed their business—boosting conversions, cutting ad costs, and tripling profitability.

The Challenge

The owner of a beauty salon in Auckland—Nefertiti—came to us feeling stuck. Despite having worked with another digital marketing agency, she wasn’t seeing the results she needed to grow. At the time, her visibility strategy primarily relied on a road sign outside the salon, an approach far from enough in today’s market. She needed a comprehensive strategy to turn things around and fast.

Despite offering premium beauty services, Nefertiti wasn’t showing up where it mattered and was missing out on potential customers searching online for salons in their area. Nefertiti needed a holistic digital strategy to increase brand visibility, improve website performance, and turn more online searches into booked appointments.

Our Strategy

To elevate Nefertiti’s digital presence, we implemented a multi-layered approach that strengthened their search rankings, streamlined their website for conversions, and expanded their online reach:

1. Search Ads:
   We targeted high-intent keywords to connect with users actively searching for beauty salon services in Auckland.
2. Performance Max Campaigns:
   By harnessing machine learning, we delivered ads across Google’s entire network – search, display, YouTube, and Gmail.
3. Dynamic Search Ads (DSAs):
   We used DSAs to automatically match relevant search queries to Nefertiti’s specific services and offerings, boosting efficiency by dynamically creating ads tailored to user intent.
4. Landing Page Optimisation:
   We designed tailored landing pages for key services, ensuring every visitor’s journey, from ad click to conversion, was seamless and persuasive.
5. Conversion Tracking Setup:
   Advanced tracking allowed us to monitor purchases, enquiries, and bookings, enabling real-time tweaks that kept the campaign performing at its best.

What Success Looked Like

The results speak for themselves. Our strategic approach turned Nefertiti’s marketing challenges into measurable successes.

By addressing both organic and paid opportunities, Nefertiti Salon saw significant business growth in just six months:

Key Wins:

• Higher organic search visibility, leading to a steady increase in salon appointments.
• Enhanced website performance, driving more conversions and improving user experience.
• More customer engagement, with meaningful interactions increasing across all digital touchpoints.
• A stronger brand presence, ensuring that when people searched for beauty services, Nefertiti was front and centre.

June 2024 Highlights

• Conversions:
  We achieved an impressive 295.69 conversions (bookings, enquiries, or purchases).
• Cost per Conversion:
  Each conversion cost just NZ$6.68, proving the campaign’s efficiency.

Six-Month Performance (May to October 2024)

• Website traffic surged, with a 55.19% increase in clicks and a 10.80% boost in conversions, increasing to 1,472.06.
• Engagement improved, with 327.51% more impressions (281,922 impressions) across search results and digital channels.
• Bookings increased, helping Nefertiti secure more long-term clients and higher retention rates.

The Key Takeaway

By combining search ads, dynamic campaigns, and landing page optimisations, Nefertiti achieved more than higher visibility—they inspired action. Increased impressions, clicks, and conversions meant one thing: more customers in the salon, more bookings, and a stronger bottom line.

“Pure SEO took my business to the next level within three months, they constantly were in touch and optimising our campaigns with google so we ranked highly with in our community. We confidently can say from tracking this in salon that 95% of our new business came from our google ad’s. Our account managers that we worked with were Saniya and Vas and both of them took the time to explain what we were seeing with trends etc and gave additional advice on what we could do to further more activity on the website and google. Thank you thank you thank you! Highly recommend this team.”

– Lisa Jamison, Nefertiti Salon, Auckland

Want These Results for Your Brand?

If your marketing efforts aren’t delivering the results you need, let’s talk about creating a strategy that does.