How We Helped Nefertiti Salon Triple Their Profitability in Just Six Months
When Nefertiti Salon turned to Pure SEO, they were struggling to attract new clients despite working with another agency. Relying on a road sign for visibility wasn’t enough. In just six months, our targeted Google Ads strategy transformed their business—boosting conversions, cutting ad costs, and tripling profitability.
The Challenge
The owner of a beauty salon in Auckland—Nefertiti—came to us feeling stuck. Despite having worked with another digital marketing agency, she wasn’t seeing the results she needed to grow. At the time, her visibility strategy primarily relied on a road sign outside the salon—an approach far from enough in today’s market. She needed a comprehensive strategy to turn things around—and fast.
In just three months of working together, Lisa noticed people ‘flying through the door.’ By October 2024, the campaign delivered extraordinary results, including a +219.96% increase in Return on Ad Spend (ROAS) compared to her previous strategies. This dramatic improvement was driven by a targeted advertising approach, refined audience segmentation, and optimised ad creatives that resonated with her customers. These changes made the campaign nearly three times more profitable than her previous efforts, turning every advertising pound into exceptional value.
Our Strategy
- Search Ads:
We targeted high-intent keywords to connect with users actively searching for beauty salon services in Auckland. - Performance Max Campaigns:
By harnessing machine learning, we delivered ads across Google’s entire network – search, display, YouTube, and Gmail. - Dynamic Search Ads (DSAs):
We used DSAs to automatically match relevant search queries to Nefertiti’s specific services and offerings, boosting efficiency by dynamically creating ads tailored to user intent. - Landing Page Optimisation:
We designed tailored landing pages for key services, ensuring every visitor’s journey, from ad click to conversion, was seamless and persuasive. - Conversion Tracking Setup:
Advanced tracking allowed us to monitor purchases, enquiries, and bookings, enabling real-time tweaks that kept the campaign performing at its best.
What Success Looked Like
The results speak for themselves. Our strategic approach turned Nefertiti’s marketing challenges into measurable successes. Focusing on targeted advertising and optimisation ensured every pound spent worked harder and delivered tangible outcomes.
June 2024 Highlights
- Conversions:
We achieved an impressive 295.69 conversions (bookings, enquiries, or purchases). - Cost per Conversion:
Each conversion cost just NZ$6.68, proving the campaign’s efficiency.
Six-Month Performance (May to October 2024)
- Impressions:
Nefertiti reached a broader audience with 281,922 impressions, a +327.51% increase from the previous period. - Clicks:
Engagement soared as clicks rose +55.19%, reaching a total of 8,045. - Conversions:
Meaningful actions grew +10.80%, increasing to 1,472.06 conversions.
- Improved Ad Visibility Through Ad Rank:
Visibility increased with a 4.24% reduction in searches lost due to ad rank, allowing Nefertiti’s ads to appear more frequently in competitive search results.
The Key Takeaway
The +219.96% ROAS increase wasn’t just a number—it was proof that strategic digital marketing drives real-world results. By combining search ads, dynamic campaigns, and landing page optimisations, Nefertiti achieved more than higher visibility—they inspired action.
Increased impressions, clicks, and conversions meant one thing: more customers in the salon, more bookings, and a stronger bottom line.
“Pure SEO took my business to the next level within three months, they constantly were in touch and optimising our campaigns with google so we ranked highly with in our community. We confidently can say from tracking this in salon that 95% of our new business came from our google ad’s. Our account managers that we worked with were Saniya and Vas and both of them took the time to explain what we were seeing with trends etc and gave additional advice on what we could do to further more activity on the website and google. Thank you thank you thank you! Highly recommend this team.”
– Lisa Jamison, Nefertiti Salon, Auckland
Want These Results for Your Brand?
If your marketing efforts aren’t delivering the results you need, let’s talk about creating a strategy that does.
