There’s no denying it—today’s modern marketing world thrives on data. Website owners now have the capacity to create effective campaigns that rely on prospect data. When you know who your visitors are and how to reach them, the more you’re able to create a highly engaging website.
It’s not always easy, however. Just as with Javascript tags, marketers need to manually set codes, and this can prove tedious. Plus, analytics tracking is highly technical, which can prove a challenge for those who are fairly new to the subject. Thankfully, Google Tag Manager makes the process much simpler. The online tool allows for managing tags on the back-end of web pages without the need to use or manipulate additional code.
By tagging your website and using the online tool alongside Google Analytics, you’re better equipped to gather data that you would be otherwise, and you can measure and quantify this data to optimise performance and improve customer experience. Let’s delve deeper into Google Tag Manager, exploring how it works and how you can benefit from it.
How it works
Google Tag Manager removes all the hassle of manual coding and cuts down the tedious process of having to place different tags within a website. This means there’s only one set of code that needs to be added to all pages of your website.
To familiarise yourselves with GTM, there are three components to remember:
- Tags – these are snippets of JavaScript that you can place on the back end of your website to perform a specific function. They are pieces of code that can retarget visitors or track conversions.
- Triggers – Google Tag Manager tags fire based on user events and you can use triggers to specify what those events are, including pageview, click, form submission, history change, and other custom events.
- Variables – these are conditions that give a tag additional information it needs to work. There are two options to use; built-in variables and user-defined variables.
Setting up GTM for web
The first step is to create a Google account. Next, you need to create your container and place the code on your website. When you’re done creating your username and password, give your container a name that’s relevant to your website and the information you’re looking for. Once you accept the terms and conditions, you need to open the HTML part of your site and paste the whole code.
Setting GTM for mobile
Google Tag Manager works in conjunction with Firebase, a mobile platform for Google apps which will provide what you need to set up for mobile. Create an account to set up the tool. Again, create a container and give it a name. Just make sure to click the mobile app option!
Benefits of using Google Tag Manager
In the simplest terms, Google Tag Manager allows you to analyse the back-end performance of your website. It helps collect and keep your data organised, allowing you to make better decisions.
So why use it?
- There’s no good reason why you shouldn’t take advantage of the Google Tag Manager Tool. First, it’s free to use, and it will eliminate the need for you to work with outside developers.
- With Google Tag Manager, it’s easier to maintain tags. It also boosts website speed by removing tags you no longer need.
- You can tweak tags according to your specific needs to track a variety of behaviours.
- Google Tag Manager works with mobile apps as well as websites, and it’s easy to set up.
- You can easily catch issues using a preview mode before going live.
Google Tag Manager has a lot to offer. To keep things brief and simple, Google Tag Manager saves you time with features that allow for easier tracking. By utilising the Google Tag Manager tool, you can implement personalised features that give customers what they want, boosting overall user experience.
Get the full benefits of GTM with the help from Pure SEO!
Interested to try it out? We can help! Pure SEO is a leading digital marketing agency with a team of experts who are equipped with technical knowledge to help your company get the most out of GTM and help you track your data. Contact us today!