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Google

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    Blog Google News SEM

    OK Google, what’s new?
    • July 29, 2022
    • Author: Tali RoseTali Rose
    For those of us who love such things, Google recently ran one of a regular series of online showcases of its latest & greatest innovations, called Google Marketing Live. To bring to market products that match the head-spinning speed at which...
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    Blog Google SEM

    How to Optimise Your Paid Ads
    • July 23, 2022
    • Author: The Pure SEO TeamThe Pure SEO Team
    While a lower Cost Per Click (CPC) can impact your SEM budget, improving the overall quality score of your ads matters most. A high-quality score can save you much more while delivering significantly better results. With that in mind, read on to...
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    Blog Google SEO

    Tips For Using Google Search Effectively
    • May 17, 2022
    • Author: The Pure SEO TeamThe Pure SEO Team
    Google accounts for nearly 86% of the searches happening online. Thanks to the spread of smartphones, searching for something is literally in the palm of our hands. Google can tell us time, weather forecast, translate languages, give directions,...
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    Blog Content Google SEO

    The Pure SEO Guide to Core Web Vitals
    • March 28, 2022
    • Author: The Pure SEO TeamThe Pure SEO Team
    Google constantly updates its ranking algorithms to provide the best page experience for users and maintain its status as a top-tier search engine. In June 2021, Google introduced an interesting update to this equation: Core Web Vitals. The three...
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    Awards Blog Google Press Releases Pure SEO

    Pure SEO obtains 2022 Google Premier Partner status
    • February 4, 2022
    • Author: Tali RoseTali Rose
    Auckland-based Pure SEO, a digital and eCommerce growth agency, has achieved 2022 Premier Partner status in the revamped 2022 Google Partners Programme. The Premier Partner status is awarded to the top performing 3% agencies in each country, and is...
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    Analytics Blog Google

    Google Analytics: Understanding Key Terms
    • October 22, 2021
    • Author: Matthew CarsonMatthew Carson
    Google Analytics reports can be overwhelming at first glance, and fairly difficult to wrap your head around. If you’re unsure about certain aspects and skim through them without properly grasping the information, you may miss out on some...
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    Blog Google

    Google vs. Facebook Marketing: Which Should You Use?
    • October 15, 2021
    • Author: Krishneel ChauhanKrishneel Chauhan
    It’s a safe bet to say that you use either Google or Facebook every day. Probably both! With 63,000 searches being made every second on Google, and Facebook serving 2.89 billion active monthly users, it’s easy to understand why your business...
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    Blog Google On-page Optimisation SEO

    Google’s Title Tag Update: What Does it Mean for You?
    • September 20, 2021
    • Author: Jack RapsonJack Rapson
    First impressions are important, and getting yours right is a big priority in SEO. You may have noticed that when searching for your own web pages on Google that the title tags you supplied (the clickable headers on the Search Engine Results Page)...
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    Analytics Blog Google SEO

    GA4: What You Need To Know
    • September 14, 2021
    • Author: Amanda MiddeldorpAmanda Middeldorp
    Google Analytics is an important tool for boosting website performance, no matter your industry or business size. In this blog post, we’re exploring the advantages of the recently released Google Analytics 4, and how this update enables...
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    Blog Google SEO Web Development

    What is a Robots.txt File and Why do you Need One?
    • August 20, 2021
    • Author: RobynRobyn
    The robots.txt file is used to control which website pages can be accessed by specific search engine crawlers. But how does it work, and why do you need one? Here, we dive deeper into the technicalities of robots.txt and provide tips on how to use...
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    Blog Business Google News

    Larry Page Invests in New Zealand in Exchange for Residency
    • August 13, 2021
    • Author: Sam MannellSam Mannell
    By now you’ve likely heard that Larry Page, Google co-founder and one of the world’s richest businessmen, has had his application for New Zealand residency under a category for wealthy investors approved. The news has reported that Page...
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    Blog Google SEO

    A Beginner’s Guide to Using Google Search Console
    • July 30, 2021
    • Author: Nadine WallisNadine Wallis
    Google Search Console (GSC) is a free tool provided by Google to give business owners and marketers insight into how their website is performing. There is a huge range of features and reports in GSC that make it easier to monitor your site’s...
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    Blog Content Google SEO

    How to Use Google Trends for SEO & Content Strategies
    • June 25, 2021
    • Author: Amanda MiddeldorpAmanda Middeldorp
    Google Trends is a powerful tool for increasing the SEO ranking of your site and building robust and reliable content strategies for your business. Here, we break down how you can confidently wield this tool to enhance your overall online presence....
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    Blog Google

    Google’s Core Web Vitals June Update: What You Need to Know
    • June 11, 2021
    • Author: Nadine WallisNadine Wallis
    Google announced back in May 2020 that Core Web Vitals would become a key ranking factor in 2021. After a slight postponement, that day has come, and the ‘June 2021 Core Update’ has gone ahead. Another major update is planned to roll out in...
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    Blog Google SEO

    Making Monitoring Simple – Getting To Grips With Google Tag Manager
    • April 21, 2021
    • Author: Marionne BanagaMarionne Banaga
    There’s no denying it—today’s modern marketing world thrives on data. Website owners now have the capacity to create effective campaigns that rely on prospect data. When you know who your visitors are and how to reach them, the more you’re...
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