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SEO News & Blog Articles

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    On-page Optimisation SEO

    Top Reasons for High Bounce Rates
    Bounce rate measures how many people are actively engaging with a page on your site once they visit it, and how many are immediately clicking off instead. The more people who immediately exit your site, the higher your bounce rate. According to...
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    On-page Optimisation SEO

    How to Use Canonical Tags
    Canonical tags are an important part of SEO best practice. Essentially, they allow webmasters to avoid the issue of duplicate content. But what are they, and how are they used? Here we explore the implications of duplicate content, the benefits of...
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    SEO

    Seven Focus Areas for Successful Link Building (Updated)
    Links are one of the most important ranking signals in Google’s search algorithm, and building quality links back to your website as part of your SEO campaign is just as important as creating quality, well-researched content. Effective link...
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    SEO

    Why UX Design Matters and How it Affects Ranking
    User Experience design, more commonly known as UX design, is the process of designing interface that provide meaningful and relevant experiences to users, with a focus on usability, accessibility, and intuitive interaction with the product, and is...
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    Google On-page Optimisation SEO

    Google’s Title Tag Update: What Does it Mean for You?
    First impressions are important, and getting yours right is a big priority in SEO. You may have noticed that when searching for your own web pages on Google that the title tags you supplied (the clickable headers on the Search Engine Results Page)...
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    Analytics Google SEO

    GA4: What You Need To Know
    Google Analytics is an important tool for boosting website performance, no matter your industry or business size. In this blog post, we’re exploring the advantages of the recently released Google Analytics 4, and how this update enables...
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    Google My Business Local SEO SEO

    How To Optimise Your Google My Business Listing
    One of the most powerful tools developed for local SEO is Google My Business Listings. These are the little cards and business listings that pop up in search results in Google and Google Maps. You’ve likely run into some of these listings and may...
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    Google SEO

    What is a Robots.txt File and Why do you Need One?
    The robots.txt file is used to control which website pages can be accessed by specific search engine crawlers. But how does it work, and why do you need one? Here, we dive deeper into the technicalities of robots.txt and provide tips on how to use...
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    Content On-page Optimisation SEO

    SEO Best Practices for Writing a Blog Post
    Prominent search engines like Google have clarified that regularly updating your blog section with fresh and unique content is essential for positive SEO results. Blogs offer an opportunity to keep your website relevant, and also allow you to target...
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    Google SEO

    A Beginner’s Guide to Using Google Search Console
    Google Search Console (GSC) is a free tool provided by Google to give business owners and marketers insight into how their website is performing. There is a huge range of features and reports in GSC that make it easier to monitor your site’s...
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    On-page Optimisation SEO

    The Ultimate Guide to On-Page SEO
    On-page SEO plays a crucial role in the success of your website. A well-crafted on-page SEO strategy makes it possible for your website to be found organically on Search Engine Results Pages (SERPs) and generate quality traffic. By investing time...
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    Content Google SEO

    How to Use Google Trends for SEO & Content Strategies
    Google Trends is a powerful tool for increasing the SEO ranking of your site and building robust and reliable content strategies for your business. Here, we break down how you can confidently wield this tool to enhance your overall online presence....
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    SEO

    How to Design a Website for Good SEO
    Planning to design a brand new website or revamp your current one? The best way to get great SEO results is to build best practices into your site from square one. Google regularly readjusts their ranking factors, but there are many elements of...
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    Google SEO

    Making Monitoring Simple – Getting To Grips With Google Tag Manager
    There’s no denying it—today’s modern marketing world thrives on data. Website owners now have the capacity to create effective campaigns that rely on prospect data. When you know who your visitors are and how to reach them, the more you’re...
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    SEO

    Introduction to Schema.org Markup
    In the ever-evolving digital landscape, schema markup has become an increasingly important aspect of SEO, and a useful item in every website’s toolbox to help them remain competitive. Today, we break down the basics of schema markup, its benefits,...
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