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Frank Bo 薄伟涛

SEM Specialist

Frank Bo is an SEM Specialist at Pure SEO. Joining the team in 2022, Frank specialises in creating effective ad campaigns for Pure SEO’s clients, optimising their online presence and ad spend across various platforms, including Google Ads, Meta Ads, Bing Ads, LinkedIn Ads, and more.

After studying in China and the UK for his undergraduate degree and working in the PR industry in Shanghai for two years, Frank moved to New Zealand in 2017 to pursue a Master of Marketing degree at the University of Auckland.
With extensive marketing experience in both overseas and New Zealand markets, Frank has rich expertise working with Western and Asian markets, particularly Chinese consumers.
Born in China and having lived in New Zealand for over seven years, Frank’s understanding of both countries has opened doors for New Zealand businesses to connect with Chinese consumers. His passion lies in bridging the East and the West while refining his digital marketing skills.
In his free time, Frank enjoys exploring fishing spots and experimenting with different methods. He is also into music, playing the guitar and the ukulele, and aspires to travel more often to experience different cultures.

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