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Digital Analytics

Tag, capture and analyse users and their online behaviour for in-depth insights so you can make more informed decisions.

Analytics: Tracking & Improving Your Website ROI

The great thing about digital marketing is that absolutely everything is measurable. If you can click on it, we can measure it. Our team at Pure SEO is all about measurability – we offer a full range of analytical services to help you understand the trends and UX issues your website has.


Google Analytics

Google Analytics is a free, enterprise-level analytics platform that provides insightful data about your website visitors – including location, demographics, what pages they visit, user dwell time, and more.

The majority of our clients use Google Analytics. However, because a massive amount of information is generated by Google Analytics, some of our clients find themselves overwhelmed by the graphics and numbers. Every month, Pure SEO writes a report for your business, detailing only the important aspects, which help you make sense of the important information.


Adobe Analytics with Adobe Experience Cloud

Adobe Experience Cloud is a comprehensive web marketing platform by Adobe that contains Adobe Analytics. Some of our larger corporate clients prefer to use Adobe Analytics over Google Analytics for specific features, Adobe’s terms of services agreement, data privacy and more.

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Instagram Hacks You’d Want to Know to Boost Website Traffic (2020)

Instagram may not be the number one thing that pops into your head when you want to drive more traffic to your website. After all, the platform isn’t exactly link friendly. While the platform is image-heavy, however, there

Facebook to Merge Messenger, WhatsApp, and Instagram Messaging Platforms

Facebook CEO Mark Zuckerberg has confirmed plans to merge the private messaging features of the comp

Algorithmic Bias: Who’s Training the Machines?

If you’ve never heard the term “algorithmic bias” before, you’re not alone. Despite many yea

Google Introduces Google Analytics 4: Here’s What You Need to Know

Let’s face it: many of us wouldn’t be able to do business on Google without Google Analytics. Bu

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