With a background in law and corporate roles in India, Kay made a significant career shift to digital marketing. Now North Shore-based, she completed her Master’s in Digital Marketing at Dublin Business School in Ireland, followed by an internship, before moving to New Zealand to join Pure SEO.
Kay’s approach is both data-driven and creative, balancing campaign setup with detailed data analysis and performance optimisation.
Outside of work, she enjoys badminton, belly dancing, and exploring Google Analytics. Kay’s proactive mindset led her to connect directly with Pure SEO’s CEO on LinkedIn, which opened the door to her current role.
Kristher Castigador
Search Engine Marketing Specialist
Kshama, known as Kay, is a Google Ads Specialist at Pure SEO. She manages small to medium-sized clients, optimising their Google Ads and Facebook Meta ad campaigns by crafting effective ad headlines, descriptions, and keywords to drive results.
