Generative Engine Optimisation for the AI Search Era
Traditional SEO gets you ranked, but GEO gets you cited. We help ambitious Kiwi businesses dominate AI-driven answers, earning visibility and trust in a rapidly evolving digital landscape.
Be the brand AI trusts and recommends
As the digital world shifts, so do the rules of search. AI-powered tools like ChatGPT, Claude, Gemini, Perplexity, and Google’s AI Overviews answer more questions directly, without sending people to your website. In fact, nearly 30% of the traffic that used to click through from Google search now stays within AI-generated answers.
This is where Generative Engine Optimisation (GEO) comes in. It’s bold. It’s new. And it’s how you make sure AI knows you, trusts you, and talks about you when customers are asking questions that matter. GEO is next-level optimisation, designed to put your brand in the answers AI delivers. Instead of just fighting for top rankings, we make sure AI tools point people straight to your business.
At Pure SEO, we see GEO as the next leap forward. SEO will always be a key part of the puzzle, but the game has changed. To stay visible in the emerging AI-era of search, you need a strategy built for tomorrow. That’s exactly what we deliver, helping ambitious Kiwi brands take the lead while competitors are still figuring it out.
Try our free SEO assessment tool below to see if your website is primed for search engine success.
What is Generative Engine Optimisation?
Generative Engine Optimisation is how you make sure AI-powered search engines know your brand, trust it, and talk about it when people are looking for answers online. Unlike traditional SEO, which focuses on pushing your pages up Google’s rankings, GEO is designed to get your content cited and recommended directly by AI tools.
How it works:
- Large Language Models (LLMs) gather data from across the internet to respond to questions.
- GEO involves tweaking your content, adding authoritative references, and structuring information so that these models pick you up as a trusted source.
- In tests, even simple optimisations shifted AI’s answers toward the optimised brand, proving that you can actively shape what AI says about your business.
Put simply: SEO gets you ranked, GEO gets you cited. Both matter, but GEO ensures you’re part of the conversation when AI tools shape buying decisions.
Discover how SEO can transform your business
AI mentions that matter
If AI models don’t cite your brand, you don’t exist in this new search landscape. GEO makes sure your expertise is recognised and recommended, getting you mentioned where it counts.
Influence decisions before competitors do
When someone asks an AI, “Who’s the best in [your industry]?”, you want your brand in that answer. GEO helps you own those moments of decision, shaping conversations in your favour.
Protect and grow your traffic
As AI-driven zero-click searches rise, traditional website traffic will decline. GEO preserves your visibility and keeps leads flowing, even when fewer users click through from Google search.
Future-proof your marketing
Search is transforming. GEO future-proofs your brand, making sure you’re ready for the AI-first world while competitors play catch-up.
Learn more about our GEO services
Choosing Pure SEO for Generative Engine Optimisation gives you a new playbook built for an AI-first internet. We combine proven SEO expertise with cutting-edge AI strategies to help your brand appear, be cited, and be trusted in generative search results. Here’s how we make it happen:
AI Visibility Audit
We start by running a comprehensive audit of your brand’s current presence in AI-driven search results. We uncover where you’re being cited, where you’re missing, and the biggest opportunities to improve your visibility.
Content Optimisation for AI Citation
We refine your existing website content and create new assets designed to be understood and cited by AI models. That means adding authoritative references, trustworthy data, and structured language to make your expertise shine.
Digital PR and Authority Building
Visibility starts with credibility. We build that credibility with targeted digital PR, expert mentions, and high-value features in respected outlets, making AI engines trust your expertise.
Intent-Specific Content Creation
Different queries need different content. We develop tailored pages and resources that cover informational searches (“What is GEO?”), comparison queries (“Best [service] in New Zealand”), navigational queries (finding your brand directly), and transactional pages that drive conversions.
Structured Data and Technical Enhancements
Schema markup, fast-loading pages, and technically sound websites make it easier for AI engines to parse and prioritise your content. We handle the behind-the-scenes improvements so that your site is machine-readable.
Multi-Channel Content Distribution
AI models learn from everywhere across the internet, not just your website. We help you show up on platforms like Reddit, LinkedIn, and niche industry networks, expanding your reach and influence over AI-driven results.
How our GEO process works
We’ve spent years mastering SEO and are applying the same proven, data-driven approach to GEO. Here’s how we work with you:
Discovery & Audit
We start by analysing your current presence in AI answers, benchmarking it against competitors, and understanding your brand’s digital footprint.
Strategy Development
Based on the audit, we design a custom GEO roadmap. This strategy covers on-site optimisations, content creation, digital PR opportunities, and technical enhancements tailored to your goals.
Content Optimisation
Our team updates your website pages and blogs to include citations, authoritative sources, and structured language that AI models naturally gravitate toward when generating answers.
Authority Amplification
We execute targeted PR campaigns, secure expert mentions, and build high-quality backlinks to strengthen your credibility, which are key factors that influence AI recommendations.
Monitoring & Reporting
GEO isn’t a one-off project. As part of our ongoing effort, we track how often you’re cited in AI responses, measure visibility growth, and continuously refine your strategy to stay ahead of algorithm updates and new AI trends.
Stay visible, stay ahead
Generative AI search is redefining how customers find and choose your business. If your brand isn’t cited in these answers, you’re already losing opportunities to competitors who are. Pure SEO’s Generative Engine Optimisation service drives visibility to make you unmissable. We’ll make sure AI engines know you, trust you, and recommend you at every stage of the buyer journey.
This is your chance to lead, not follow, as AI reshapes search.
Book your GEO consultation today and make sure AI engines know, trust, and recommend your business.
FREE SEO REPORT - INSTANT
Your report will display in a new tab once you submit this form.
