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Stay up to date with the latest digital marketing news and opinion from our team.
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On-page Optimisation SEOHow to Use Canonical Tags
Canonical tags are an important part of SEO best practice. Essentially, they allow webmasters to avo... -
Analytics Google
Google Analytics: Understanding Key Terms
Google Analytics reports can be overwhelming at first glance, and fairly difficult to wrap your head... -
Facebook Google Social Media
Google vs. Facebook Marketing: Which Should You Use?
It’s a safe bet to say that you use either Google or Facebook every day. Probably both! With 6... -
SEO
Seven Focus Areas for Successful Link Building (Updated)
Links are one of the most important ranking signals in Google’s search algorithm, and building qua... -
SEO
Why UX Design Matters and How it Affects Ranking
User Experience design, more commonly known as UX design, is the process of designing interface that... -
Google On-page Optimisation SEO
Google’s Title Tag Update: What Does it Mean for You?
First impressions are important, and getting yours right is a big priority in SEO. You may have noti... -
Analytics Google SEO
GA4: What You Need To Know
Google Analytics is an important tool for boosting website performance, no matter your industry or b... -
Content Marketing
How to Develop a Video Strategy for Your Business
Businesses today are realising that text or image-based content is usually not enough to reach the b... -
Google My Business Local SEO SEO
How To Optimise Your Google My Business Listing
One of the most powerful tools developed for local SEO is Google My Business Listings. These are the... -
Google SEO
What is a Robots.txt File and Why do you Need One?
The robots.txt file is used to control which website pages can be accessed by specific search engine... -
Business Google News
Larry Page Invests in New Zealand in Exchange for Residency
By now you’ve likely heard that Larry Page, Google co-founder and one of the world’s ric... -
Lead Generation Marketing SEM
Email Marketing: Best Practices for Lead Generation
Email marketing is often considered the least understood media channel, but is one of the most impor... -
Content On-page Optimisation SEO
SEO Best Practices for Writing a Blog Post
Prominent search engines like Google have clarified that regularly updating your blog section with f...
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