Kristher Castigador

Originally from the Philippines and now based in Glen Innes, Kris began his career in nursing, working in hospitals, rural health clinics, and as an EMT. A career shift to the call center industry sparked his interest in data analysis and digital marketing while he worked as a reports analyst.
This newfound curiosity led Kris to New Zealand, where he earned a Diploma in Digital Marketing at NZIE. From there, he developed his skills at a startup agency before joining Pure SEO, where he thrives on creating innovative strategies and optimising campaigns to deliver results for clients.
Kris is passionate about working with data and extracting actionable insights from various web analytics platforms like Google Analytics, Google Ads, Google Tag Manager, and Data Studio. His analytical mindset enables him to consistently identify opportunities that enhance client performance. He also has experience with WordPress, MailChimp, Craft CMS, and tools like HotJar and FullStory.
When Kris isn’t immersed in campaign optimisation or data analysis, he channels his creativity into music production, gaming, or spending time outdoors—whether it’s camping, trail walking, or relaxing by the beach.
In addition to his professional expertise, Kris has a thirst for creative pursuits and continuous learning. He has experience with Adobe Premiere, After Effects, Audition, Photoshop, Illustrator, and InDesign. His long-term dream is to get a motorbike and explore New Zealand’s beautiful landscapes.