His contributions to the business world have earned him several prestigious awards, including induction into the New Zealand Business Hall of Fame and an appointment as an Officer of the New Zealand Order of Merit (ONZM) for services to business. Additionally, Tony received the Distinguished Alumni Award from the University of Auckland and the World Class New Zealand Award for ‘New Thinking.’
Passionate about wellbeing, Tony practices what he preaches by starting his day with a morning stretch or a Pilates session before sunrise.
A Onehunga School graduate and an experienced businessman, he wrote the book “The ABCs of Business: Never Hire a Person Who Walks Slowly.”
Tony Falkenstein
Shareholder & Non-Executive Director
Tony is a shareholder at Pure SEO and the CEO of Just Life Group, which he founded over 30 years ago. An experienced entrepreneur, Tony has started over 50 businesses and believes that business education is key to economic prosperity.
