Create landing pages that are optimised for conversions.
Landing pages have the sole purpose of collecting information that will help you market to and connect with lead prospects. By breaking down the barriers to getting this information, visitors are more likely to convert. How do you break down the barriers? Make the process as simple as possible. A well-optimised landing page that caters to its audience will convert more people. This guide will teach you how to carry out A/B testing, optimise the page to drive more traffic and improve search rankings.